Your intern has more Twitter followers than you do. That is great. But what happens when she gets offered that gig with the agency across town? Will your corporate blog survive? How about that snarky Twitter account or well-maintained Facebook page? Though much of management is wearing the “social media strategy” hat in the board [...]
If you liked this, try:4 Things My Mom Taught Me About Social Media6 Social Media Marketing Roadblocks and How to Plow Through ThemThe Boy Scout Handbook of Social Media