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Why listening is more important than writing for copywriters

Posted By HishamWyne on Business

http://hishamwyne.com - You'd think good writers make good copywriters. Wrong. Good listeners do. As a pro copywriter, my work starts long before the coffeemaker is put on alert and the first word typed. There's a world of listening and interviewing that you need to get good at to be on top of your copywriting game.

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