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What is a Marketing Technology Stack and Why Should You Care?

Posted By teedubya 2048 days ago on Marketing

http://www.ensighten.com - The marketing technology stack—if you haven’t heard of it, it’s time to get yourself educated (before you have to mumble into your shirt when you boss asks you about it). What is it? Well, it’s the love child born of the marriage of the Chief Marketing Officer and the Chief Technology Officer. They named their baby Chief Technology Marketing Officer, and gave it it's own department.  The marketing technology stack is it's toy chest.

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