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The Story of Instagram (How a Simple Photo-Sharing App Conquered the Social World)

Posted By 99signals 1311 days ago on Marketing - This article will focus on demystifying the elusive success of the most popular photo-sharing app in the world, Instagram. There is a common belief among some people that Instagram, the third most popular social network, took just 8 weeks to build and ship, and hence the founders just got lucky with perfect timing. But it isn’t that simple. Like most entrepreneurs, Kevin Systrom and Mike Krieger had to struggle and even experience failure before they found their Eureka moment.

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