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THE IMPORTANCE OF CONCEPT VALIDATION IN THE MARKETPLACE

Posted By creativeextraordinaire on Creative Lifestyle

https://www.creativeextraordinaire.com - At the beginning of the design process of your concept, all of what goes on in your startup is motivated by passion and by this great idea that you have been obsessing about; however, in order for your concept to be adopted by the general public, greater probing is required. That where concept validation comes in, you want to test your assumptions through real-life experiments. A clear understanding of your product and market from the outset will stir you in the right direction, offering you the perspective that you need to serve your target customers. You want to validate your key assumptions about the solutions you are bringing in the market, your target segment and your competitors.

1 Comments

BobOlmstead

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Thanks for sharing this! I really appreciated your thoughts on concept validation. I think you'd love my post on the #1 Rule to Branding Yourself - it ties into your article nicely! Check it out here: https://roguesage.com/rebel-creators-branding-blog/branding-yourself

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