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Skoda’s ‘Bike Stealing Championship’ Is The Funniest Viral Video You’ll See This Year

Posted By fershid 1680 days ago on Marketing - Every five minutes somewhere in Europe a bike is stolen. Bicycle theft remains a problem with no easy solution. We Love Cycling, an online magazine by Czech automaker Skoda, wanted to raise awareness and direct cyclists to take necessary measures like buying a good lock, registering their bikes, etc. They came up with a hilarious stunt titled ‘European Bike Stealing Championship’ to determine which city is the worst. Cycles were rigged with powder bombs and left unattended (as bait) to catch bike thieves on hidden camera. Watch here to see what happened.

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