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IKEA Turned Children’s Drawings Into Real Soft Toys To Raise Money For Charity

Posted By fershid 1669 days ago on Advertising - As part of its ‘Soft Toys for Education’ campaign, IKEA donates one dollar/euro for every soft toy sold in participating stores in November and December every year. The donations go to UNICEF, Save the Children and various other educational projects.

This year, IKEA decided to turn to their target audience for ideas and held a global drawing competition for kids. 10 winners were chosen and their drawings were converted into real soft toys. Check them out here.

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