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How To Use Customer Value to Move Your Business Forward

Posted By positionly on Marketing

http://positionly.com - Writing for Forbes, Bill Gurley points out the dangers of being seduced by Customer Lifetime Value, and it is true that this metric is not without risks, especially when it is used to portray a rosy Utopian future. But it can also be valuable when used as tool in your strategy, rather than as the... Read more »
The post How To Use Customer Value to Move Your Business Forward appeared first on Positionly Blog.

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