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How to Start a Blog for Your Small Business

Posted By ivanpw 1015 days ago on Business - Starting a blog for your business takes a slightly different approach than starting a personal blog. Your business blog can be a marketing vehicle, but rather than a constant sales pitch, it should be a source of credible information for your customers. Done right, it can showcase your brand and increase customer engagement.
Business blogger
Establish Your Goals
Before you start blogging, establish your goals. What is it you hope to accomplish? Some common goals include:

Increasing sales
Increasing customer engagement
Building your email list
Distinguishing your company from the competition

Simply having goals isn’t enough. Use the SMART goal approach to make sure you’re setting achievable targets.…

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