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Setting up a Google AdWords campaign might not be as challenging as it sounds. As with any new venture, you need to learn the lingo to understand the language. Google AdWords is simply an online advertising program that is obviously run by Google. It has quickly become a significant source of revenue for many websites, which offers a quick and simple method to generate more traffic to your online website. Increasing Traffic to Your Website The idea behind a Google AdWords campaign is using purchased web advertisements as a way to direct more visitors to your website, and hopefully to generate more sales. When an online individual uses Google to search for specific “anything” on the web, they will type in their “keyword” search information on the Google search address line. Finding Your Targeted Audience The search engine algorithm on Google computers will scour the internet seeking specific keywords that were inputted by the online targeted audience. On the search engine resulting page, if your keyword matches the searched keyword, your ad will likely appear in the column next to the results. You are only required to pay any time an individual clicks directly on your ad listed there. The Process The process of creating your own Google AdWords campaign includes creating, or starting the campaign. Following that, you will create relevant advertisements that use specific keywords (determined by you, with the assistance of Google). Your unique AdWords ad will then be displayed along any search engine results when an ...