Story Details

How Cool Is The Art Direction On These Ads For Earth Hour?

Posted By fershid 1605 days ago on Advertising

http://digitalsynopsis.com - Leo Burnett Sydney wanted to raise awareness for climate change and motivate people to switch off their lights for Earth Hour. They came up with a brilliant campaign consisting of three print/outdoor ads that show Australian landscapes on a 1/12 portion of a clock, representing one hour. One half shows diverse bushland, healthy farms and beautiful reefs and the other half shows bushfires, drought and dead coral. The hour hand of the clock divides the two landscapes and the tagline reads “One hour can help make a big difference.” Check out the ads here.

Submit a Comment

Log in to comment or register here