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How Clever Is The Art Direction On This Ad For Osteoporosis?

Posted By fershid 1477 days ago on Advertising - The Creighton Osteoporosis Research Center in Omaha, Nebraska, roped in creative agency Bailey Lauerman to develop a print ad for their annual fundraising event for research against osteoporosis (brittle bone disease). Based on the fact that walking and exercise is good to build healthy bones, Bailey Lauerman came up with a brilliantly executed ad that shows a black shoe against a black background, with a white sole that looks like a healthy human spine. Check it out below.

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