Beware of drive-by guest bloggers offering to write free articles for your website. You may say, “But I’m not a writer. I can’t turn down free content!” You know that you need fresh content to attract buyers, and guest posts seem like an answer to all your prayers. Free? Even better. But when a writer appears out of nowhere, offers to write you unique posts – exclusively yours – in exchange for a backlink or two; remember that “there ain’t no such thing as a free lunch.” Your rich, overseas fourth cousin, seven times removed, did not just die and leave you a database overflowing with free PANDA food.