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Designers & Agencies: Watch How People In Other Industries React When Asked For Free Work

Posted By fershid 1601 days ago on Advertising - Coffee shops don’t let you taste an entire coffee unless you pay for it. Can you consult multiple lawyers for legal advice and then pay only one? Do architects hand over their designs and blueprints unless you hire them? Then why are designers and agencies required to showcase free speculative work (‘spec work’) as part of the creative bidding process in new business pitches?

To highlight this issue, Toronto agency Zulu Alpha Kilo created a hilarious video for Strategy Magazine’s Agency of the Year event. It shows a ‘client’ asking for spec work from architects, personal trainers, restaurant owners, etc. (real, not actors). Watch the video to see their reactions.

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