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Coffee Changes Nightwear To Workwear In These Clever Ads With Brilliant Art Direction

Posted By fershid 1722 days ago on Advertising - Agency Y&R Paris has come up with a nifty print campaign for Pronto Café that shows how coffee makes people go from sleep mode to work mode. The four-ad series shows a businessman, a traffic policewoman, a fisherman and a baker sipping on coffee, and in the process, their outfits change from nightwear to workwear. The tagline reads “Pronto Café – Ready in an instant.” Check it out here.

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