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Building a Strong Brand Identity: The Key to Small Business Branding Success

Posted By ivanpw 307 days ago on Business

http://www.smbceo.com - If you want your business to succeed, one of the things you need to take seriously is branding. Your company’s unique identity is what sets it apart from everyone else, a representation of your story and goals to your customers. Take Dunkin Donuts’ latest rebranding, for instance — dropping the word “Donuts” from their name. This is their effort to show their vision of becoming the “store of the future.” As a customer, you will not go to Dunkin just for their donuts anymore, but for their coffee, sandwiches, and shakes as well.
As a small business, your job to create the kind of identity that differentiates you from everyone else may be challenging.…

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