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Building a Company LinkedIn Page? Follow These 8 Best Practices

Posted By ivanpw 346 days ago on Business

http://www.smbceo.com - Does your company have its own LinkedIn page?
It should. Trusting individual employees to act as faithful ambassadors for your company isn’t a winning strategy — though there are certainly ways to incentivize this behavior, as we’ll see in a moment.

Noted business coach Steve Phillip lays out six convincing benefits of company LinkedIn pages on, what else, his LinkedIn channel:

LinkedIn company pages show off your entire company, not just its employees (rockstars or no)
They compel connected employees to act as brand representatives
They generate valuable data about customer and prospect engagement
They alert you when your company is mentioned by other LinkedIn users, including those you don’t follow
They highlight your company’s differentiators and value-adds

They don’t do all this on their own, though.…

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