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https://webnus.net - With almost everyone on their smartphones these days, merely having a digital marketing strategy isn’t enough. Applying the best practices in executing a successful social media campaign is crucial to ensure that you’re on the right path.   Best Practices in For a Successful Social Media Campaign These best practices will not only boost brand visibility but also enhance reputation and customers’ trust:   Go For SMART Objectives Going into social media marketing, you probably already have a good idea of the goal you want to achieve. For instance, you might want to increase your social media following or generate more leads. However, it pays to be more specific about your goals. In fact, one of the best practices in executing a successful social media campaign is to come up with SMART objectives. SMART stands for Specific, Measurable, Aspirational, Relevant, and Time-based. For example, instead of simply setting a goal to “increase the number of social media followers,” you can aspire to “achieve a 10% increase in Facebook and Instagram followers by the end of the quarter. A more specific objective will help you better fine-tune your tactics to attain the metrics you’ve set.   Be Consistent Being consistent is another crucial part of the best practices for social media campaigns. Social media has become an instant line of communication between the brand and its community. That said, not being consistent with your campaign is as good as not maintaining a relationship with your followers. One way to ensure consistency is to have a social media post calendar and stick to it. Depending on the goals you set for your brand, plan the content that you want to share ahead of time. You may want to take advantage of various social media management platforms that allow users to plan content...

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