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84-Year-Old Man Shocks Young Bodybuilders In This Funny Ad That’s Got 70 Million Views

Posted By fershid 1459 days ago on Advertising

http://digitalsynopsis.com - Digital media company Thrillist transformed former Junior Olympic weightlifter Kenneth Leverich into an 84-year-old man and unleashed him at Muscle Beach, Santa Monica, where young bodybuilders stood in shock and awe as ‘grandpa’ pumped iron like a boss.

The branded video, which has amassed 70 million views in three days, was conceptualized and produced by Thrillist’s in-house video team for Smith & Forge hard cider, an apple-based alcoholic beverage. Hollywood special effects makeup artist Dan Gilbert was in charge of Leverich’s transformation which took four hours and multiple layers of prosthetics. Check out the stunt here.

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