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78 Amazing Illustrations And Ads That Use Negative Space Brilliantly

Posted By fershid 1685 days ago on Design - In art, negative space is the area around and between the subject of an image. In a two-tone image, the subject is normally depicted in a darker color than the background, thereby forming a silhouette. Sometimes, the tones are reversed and the background is made darker to create a perceptual shift. When an artist carves out a shape in the silhouette, in a way that the negative space creates a visual of its own, that's when the magic happens.

Today’s post is a collection of illustrations, posters and ads that use negative space in a sublime manner to get the message across (a.k.a. visual orgasm for designers and art directors). Includes all-time classics, Cannes-winners and more. Check them out below.

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