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3 Easy Ways to Improve Your Content Marketing Results

Posted By ivanpw 1512 days ago on Business - It’s common for clients and in-house content marketers to shift their focus and retool their strategy after the initial launch. Managing SEO, inbound links, and social traffic is a learning experience, and many realize that their goals have changed.
photo credit: Geoffrey Wiseman / Flickr
Unfortunately, changing your plans can get expensive when it’s not done right. Here are a few ways to improve your content marketing to meet your goals, without driving your budget into the ground.
Evaluate Your Goals and Target KPIs
While all businesses care about the bottom line, it’s a common mistake to expect your content to immediately tie back to sales.…

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