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11 powerful big brand strategies for small business growth

Posted By DannySchaffer 592 days ago on Marketing - This article details 11 big brand strategies that small businesses can implement to generate sustainable growth. First five strategies are:

1. Take a position – Establish your character through aligned communications across all touchpoints
2. Stick to strong brand standards – Create a strong brand identity by clearly defining brand look and feel
3. Develop an authentic voice - Being genuine is more important than being professional (especially when you're a startup)
4. Reward customer loyalty - The first few customers are everything, do whatever it takes to help, surprise, delight and astonish them. Also coupons and points
5. Get users involved - Incentivize users to mention you on social media

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