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https://webnus.net - No matter the nature of your online business, generating web traffic is by far the most important factor in increasing your sales, thus making your business more successful. Although there are various ways to increase web traffic, social media is favored by many entrepreneurs for several reasons.   Why Social Media? The obvious uptake of social media worldwide is undeniable and is projected to register 4.41 billion users by 2025 as shown in the image below. Caption: Number of Social Media Users Worldwide (Source: Statista) Also, social media marketing is inexpensive. You can even get started for free. Social media platforms are great to help build ‘followers’, an audience that you can engage with multiple times on a long-term basis.  Last but not least, social media helps people who otherwise might never hear of your business discover you, thus increasing your reach and a total number of potential customers. Simply put, social media is a cost-effective way to help build brand recognition, foster a community around your business and grow your bottom line.   How to Use Social Media to Drive Traffic to Your Website? To drive more traffic to your website, you’ll have to combine social media and your website content in the right way. So, if either were to be lacking, you won’t be able to drive traffic reliably to your website and generate sales from it. Remember that promoting your business with the right content and social media is a single integrated process.  Let’s look at the following tactics that you can carry out to leverage on social media to help increase web traffic to your website in an effective way:   Get Active and Remain Active on Social Media This is the first thing you must do. Set up your social accounts and apply the Social...

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