Maintaining a blog over the long haul can be tough, especially during holidays and life’s inevitable transitions. One of the most common concerns among faithful bloggers is the fear that we won’t be able to keep up with a regular posting schedule. We’ll fall behind, the internet will delete us, and we’ll be forgotten forever.

I want to challenge you to add even more blogs to your repertoire, however. That’s right – more blogs. But don’t worry, I’m not going to add much in the way of a time commitment to what you’re already doing. I just want to suggest a potential traffic and backlink strategy that doesn’t break any rules. It’s entirely white hat, socially acceptable, and even socially responsible.

I call it “spreading yourself around in the cloud.” You can do this in just a few easy steps.

1. Start your own Tumblog by setting up an account at Tumblr.com. Tweak your profile with your pretty face and biographical information. Choose a nice theme and do some basic setup work. Add a link back to your blog in the navigation if you wish, but very few people will ever click it.

2. Start a Posterous blog as well following the same basic pattern. Name it whatever you like. It can even be something like “Bob’s Lifestream,” though I would only recommend this if your name is Bob.

3. Start a Blogger blog. Yes I know how inferior to WordPress it is, but stay with me. You want to be liked by Google, and they tend to like Blogger whether the rest of us do or not.

4. Start a WordPress.com blog. Even if you have a self-hosted WordPress blog, set up a free .com blog as well. Again, shine it up with a nice free theme and your standard profile photo.

5. Start an Amplog at Amplify.com. This one is key. After you’ve set up your Amplog, install the bookmarklet or browser extention of your choice. As you go through your feeds, browse BlogEngage, and do your general reading, post links to Amplify and allow it to automatically cross-post those links to your other four new blogs. And here’s the cool part… Amplify your own blog as well.

Isn’t this the kind of double-posting that creates duplicate content, hated by search engines around the world? No, this is simply syndicating your own blog across multiple platforms. With the dawn of the social age, we’re seeing the death of “blogging engines” and the rise of “social networks” but the names don’t change. Instead of having a WordPress.com blog, you now have a WordPress.com profile with which you reach out to other faithful WordPress.com users. The same is true of the other blogging networks as well.

I’ve seen quite a bit of blog traffic coming back to my blog from Posterous because some people read the latest headlines from all of the Posterous accounts they’ve subscribed to. They don’t subscribe to my blog, but they see my link because they’re following my Posterous profile.

So if you’re interested in spreading yourself around in the cloud and drawing more traffic, you need at least five more blogs, and there are probably other viable services as well. If you know of one, post it in the comments.

What do you think of this blogging/networking/marketing/traffic-driving tactic?

About Brandon Cox

Brandon is a Pastor at Saddleback Church and a freelance communications and design consultant. He's also an avid blogger and loves helping people learn how to earn an income from blogging.

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