Many businesses and organizations rely on automatic notification emails to provide information for their customers and potential clients.
While automated notification emails can be a valuable tool for many businesses, they often get marked as spam by email filters. The following guide explores why notification emails often get treated as spam.
It’s important to understand how email spam filtering technology has evolved over the past few years. In the past, many email spam filters would tag messages based on their content or the server that they came from. While this can be an effective way to eliminate lots of spam, it often allowed some spam messages to get through the filters.
In many cases, professional spammers will use thousands of different domain names and servers to send out spam messages. Since spam messages can originate from a variety of different servers, conventional filtering systems are often ineffective.
Many new email services, like Gmail, use crowd-sourcing to determine if email messages are spam. While crowd-sourcing can be a useful tool for finding spammers that use novel sending techniques, it has several significant downsides.
Lots of email users will not use the spam alert button on their email accounts in the correct way. Instead of only marking true spam messages, many people will mark all undesired communications as spam. This can include opt-in marketing messages, notification emails and much more. If a person doesn’t want to receive this type of message, he or she will often just mark it as spam. This can make it difficult to determine if a message in truly spam or not.
If lots of people mark a notification message as spam, that message may be receive an automatic flag alert from a spam filter. This means that all incoming notification emails from that address will be blocked.
It can be difficult to make sure that messages aren’t marked as spam by automated filters. In many cases, the best way to remedy this type of problem is by making sure that all notification messages have an opt-out link built into the email itself. By incorporating an opt-out link, people can simply click this to stop receiving notification messages. In many cases, this can be an effective way to make sure that people don’t abuse the spam alert filter on their email accounts.
In many cases, services like Gmail will automatically unsubscribe a person from an email list when he or she clicks on the spam button. However, this will only work in the email has an embedded unsubscribe link. If an email doesn’t have this link, the message will be flagged by Gmail as spam.
In addition, it’s important to make sure that notification emails have the right headers. If notification emails don’t have the appropriate headers, they may be marked as spam by the incoming mail daemon. To avoid these types of issues, all notification emails should have a bulk email header to ensure proper delivery.
It’s also important to make sure that notification emails don’t contain words or phrases that are commonly mistaken for spam. For example, some businesses will try to leverage notification emails by including advertisements in them. While this can be a cheap and affordable way to advertise a product or service, it may cause a message to get marked as spam. In many cases, an excessive number of marketing keywords will cause a message to get tagged by an email spam filter.
Spam is a huge problem for many email users. To make sure that one’s email messages don’t get inadvertently marked as spam, it’s essential to make sure that there is a prominent unsubscribe link in all emails.