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Hi everyone. Today I would like to introduce the newest member of Blog Engage community – Positionly. It’s actually a SEO based company which focuses on search engine rankings, content marketing and social media marketing.

Positionly has a great SEO software using which you can track search rankings, spy on competitors, monitor media and optimize improve your site’s search engine ranking. Their software is actually one of the best. You can track and analyze your keywords, websites and backlinks. You can get detailed reports on how you can take your search engine rankings higher. The software supports Google Analytics integration which provides people with accurate SEO rankings based on keyword and content. It comes with a rich UI that makes managing it extremely easy. Positionly supports API integration which enables you to add it to any of your applications.

Apart from their SEO software, their blog is really good. For example one of their latest post on their blog is 30 Most Important Google Ranking Factors. Google generally use at least 200 factors from a website to determine it’s search ranking. For that Positionly, has broken down the factors in major types which are on-page factors, site factors, off-page factors and domain factors. On-page factors generally domain includes keyword density, length and quality of the content. Off-page and site factors generally include domain trust, server location, mobile optimized theme, no. of linked domains both to your homepage and the internal pages, contextual link and also anchor text.

Another impressive post on Positionly is how you can recover from Google penalty. The first step which Positionly suggests is identifying manual penalties. There could be multiple reasons for manual actions taken against your site. Your first job should be to find out why it was taken. There are actually two types of manual actions – sit-wide matches and partial matches. Next comes the algorithmic penalties. There are two algorithmic penalties to watch out for – Penguin and Panda. Penguin is responsible for analyzing the links coming in and going out of your site.

Other than SEO, they also focus on content writing and copywriting. They have wrote a very impressive article on how you can improve your editing skills. One of their key focus is on social media marketing. One of their recent post is on using Google+ Hangout for business. They have basically wrote a very detailed analysis on Google+ Hangout and how you can use it to increase your business conversions. You can also find marketing tips on  Twitter, LinkedIn and Facebook. They have shared some great insights in these posts. I especially like the LinkedIn post. Since LinkedIn is a place for professionals, it is a great social network to expand your brand’s reach. One of the easiest way to do this create a LinkedIn company page.

So, make sure you check out Positionly. You can add them as a friend here on Blog Engage, follow them on Facebook, follow them on Twitter, follow them on Google Plus, and also subscribe to their RSS Feed.

About Brian

My name is Brian and I’m a Graduate of Business Administration Marketing. I work full time in Sales and Marketing. I am also the owner of Blog Engage a social network I created specifically for bloggers.

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