PrintRunner is a full service printing company that takes pride in giving customers three things: high-quality printed materials, fast order turnaround times, and attentive customer service. They say, “If you can dream it, we can print it!” PrintRunner operates a 25,000 square foot state-of-the-art facility, in California, where they have Komori and Heidelberg presses. Their printing practices are environmentally friendly; they use only vegetable-based inks and offer FSC-certified recycled paper, in addition to eliminating the need for harmful chemicals in the plate development process through use of their cutting edge direct-to-plate impositioning system. PrintRunner produces business cards, brochures, newsletters, notepads, and other custom products.
Their blog features news and updates, where you can learn about new product offerings, as well as news of the printing/design industry. You will also find helpful design ideas and tips, Sometimes, the best way to learn effective ad design is through other people’s near-misses. This brief post, What’s Strange About These Print Ad Designs? is entertaining as well as instructive. The mistakes shown here aren’t necessarily newsworthy fails, but illustrate how trying to be just a little too edgy or too clever can be confusing of offensive and backfire. On the other hand, 4 Brand-Boosting Notepad Marketing Tips shows just how deliciously creative you can get with notepads – something prospective customers are likely to keep, use, and see more often than business cards. Looking for more design inspiration? There’s plenty here, including posts with links to more award-winning designs, such as 5 Design Inspiration Posts about Award Winning Ads.
Perhaps the most valuable thing you’ll find, in the blog, are strategies for making more effective use of your printed materials in your marketing campaigns. Did you know that different countries have different rules of etiquette surrounding the exchange of business cards, and that the casual way cards are treated in the US may be highly offensive in Asia? Read the 10 Commandments of Correct Business Card Marketing to make sure you’re doing it right! The PrintRunner blog also has suggestions for incorporating holidays into your marketing plans. Consider Enduring Marketing Ideas for Grandparent’s Day or Retooling Your Print Marketing Ideas for Labor Day. PrintRunner also handles CD and DVD covers for your video projects, and has CD/DVD sleeve templates to help you design them yourself, if you want to do that.
Bookstores, publishers, and authors should consider bookmarks instead of – or in addition to – traditional business cards. But should bookmarks be limited to the book industry only? Why should they have all the fun? After all, bookmarks are useful, fun, attractive – and likely to be used, if your potential customers love to read. See Bookmark Marketing Beyond the Book Industry. You’ll find more practical, fun ideas such as Thank Your Customers With a Calendar.