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Web Testing; Choosing Quality Over Quantity

As technology is advancing to new levels, the competition in the web industry is also increasing by the day. The need to deliver high-quality products has become extremely important for an organization to establish themselves in the market.

Customers look for quality products and that is exactly what you aim to deliver. You conduct various tests and quality assurance on your web applications and websites before launching it in the market. However, how do you ensure that your product is of the best quality?

It all comes down to the statistics of your quality testing. You measure the quality of your products by the number of errors detected, test cases formed, time invested in testing, test cases executed within a certain amount of time, browsers tested during cross-browser testing, so on and so forth.

These quantitative measures help you evaluate the quality of your application and give you an impression that your application is optimum and up to the mark. Remember, any web application or website can never be completely error free and it requires quality assurance checks regularly.

Running multiple test cases does not mean that your application is of the best quality. If you only look at the numbers, you will get a false sense of security and never be able to optimize your application and make it error free.

Why should you choose quality over quantity testing?

The definition of a quality product can vary from customer to customer. Some may judge the quality of your web application by looking at the number of tests you executed, number of test cases you created, number of bugs detected, etc., while others way actually pay close attention to the application functionality and quality.

What you must keep in mind is that your web application will be used by thousands of customers who have diverse thoughts and opinions on what quality really means.

Pleasing everyone with just numbers is not enough. You need to able to prove that your application works as efficiently as the statistics claim. If you have run multiple tests and there are still weak points in the application, it can bring down your credibility and brand reputation.

If you focus on quality testing you will be able to deliver products that exceed customer expectations, increase customer loyalty, satisfaction and expand your business.

This is the reason why choosing Quality over Quantity in web testing is a better and smarter option.

How do you measure the quality of your product?

The question arises that how do you measure the quality of your product, if not by the statistics of your quality assurance tests?

  • 1.      Instead of creating multiple test cases, focus on developing quality test cases

The most important thing is to first develop high-quality tests. Your test cases should focus on eliminating risks, finding security breaches, making sure your web application is cross browser compatible and all the things that increase the quality of the application. You should not create test cases just for the sake of running multiple tests.

There needs to be an aim behind the test you are running. Set a purpose for your web tests and test your application with a target in mind. This will help you run high-quality tests and increase the quality of your tests as well.

  • 2.      Focus on the outcomes of your tests

Always pay close attention to the result of your tests. Study the outcomes and understand what you can do in order to improve the system.

If you are running a cross-browser test and the result states that your web application is compatible with most but not all browsers are you satisfied with the results? Or do you wish to increase its compatibility, simultaneously increasing its quality?

With a tool like LambdaTest you can perform cross-browser testing of your web application compatibility across more than 2000 web browsers and it, in turn, helps you increase the quality of your product quality.

  • 3.      Return on Investment (ROI)

Testing helps you understand whether the investments you are making on your product actually generating some profits and returns. By testing your application after regular intervals you will get to know which features work best and which components don’t.

A quality product is that which has useful components which benefit the customers in some way. If your product quality is exceptional, your customers will automatically be satisfied and your ROI will be higher.

  • 4.      Pay attention to your win rate

Keeping an eye on the win rate of your tests can help you understand if the test cases you run are significant or not. If most of your test cases do not generate any conclusion or become successful, it means you need to develop better and more powerful and effective test cases.

  • 5.      Rectify errors and incorporate changes

Implementing your test results and taking steps to make your application better is the most important part of creating a quality product. Take suitable actions on your test results and increase the product quality.

If you follow the above steps, you will automatically be able to develop quality products. These measures are quality focused, not quantity focused.

What makes a Quality tester?

There are plenty of Testers busy testing websites and web applications day in and day out. However, how do you differentiate a quality tester from a crowd of other Testers?

  • 1.      A quality tester gains knowledge of the system before testing it

Any professional tester with some experience in the field can detect few bugs from an application without even studying it. However, it takes in-depth knowledge of the system to find out small bugs which get overlooked because they do not directly affect the system outputs.

If you want to improve the quality of the tests you conduct, you should study the system, understand its underlying functionality and gain more knowledge about it first. This way you will be able to create strong test cases and find out even the smallest of errors.

  • 2.      Knowing which components are important

In web testing, there are plenty of different factors that can be tested and most testers spend an unnecessary amount of time focusing on irrelevant components.

A quality tester understands the key components that need to be tested, which factors are important from the customer’s point of view, etc. Prioritizing tests is very important in order to deliver a quality product.

  • 3.      Understanding customer requirements

Each application and website is developed to fulfill certain requirements.  Gathering requirements is the first step of developing an application. Your product should completely meet the customer’s requirements to qualify as a quantity product.

This is the reason why quality testers first understand the customer requirements instead of diving into developing test cases. They put themselves in the customer’s shoes and see whether the application meets customer demands.

  • 4.      They focus on test results and develop optimum solutions

Quality testers perform assurance testing and take steps towards strengthening the system based on the results of the tests.

Analytical ability is the key feature which sets quality testers apart from others. They are able to analyze the test results and device efficient solutions for the betterment of the application or system.

Conclusion

Do not let quantity distract you from the quality of the product you deliver to your customers. Quantity may be the initial attraction factor which lures customers to you; however, with time they will demand better quality only.

This is the reason why choosing quality over quantity is the best web testing practice. If you deliver exemplary quality, you can expand your business and develop customer satisfaction and loyalty too.

About

My name is Brian and I’m a Graduate of Business Administration Marketing. I work full time in Sales and Marketing. I am also the owner of Blog Engage a social network I created specifically for bloggers. Come and join us on Blog Engage

How Effective Design Can Expand Your Business Reach

Marketing techniques will not produce benefits for your company without effective design. However, when designed effectively, advertising such as websites, television and posters can expand your reach by connecting and inspiring as many people as possible. Here’s how.

1. Web Design

Although you might think that design is all about making your site colorful and bright, effective website design can also increase the number of viewers that interact with your site. A professional and well-designed website is more likely to be invested in as well as shared across platforms such as social media, expanding how many people your business will target. Your web design will also help to expand your reach if you place reviews and keywords in priority places such as your homepage as Google sees these as ranking factors and will push your website further up their listings, meaning that more people will see your content when conducting relevant searches. Additionally, developing your design to factor in website tracking analytics such as your SEO technique will ensure that your website can improve and that it matches the needs of your audience.

2. Media

The average American spends 6 hours watching television a day, providing ample opportunity to give your product exposure. However, television and radio advertising can be expensive, and so it is paramount that you connect with as many people as possible.

Using a multi-channel advertising campaign that is consistent between platforms can help to produce a recognizable advertisement that is instantly connected with your business. Delivering a message that differentiates your company from the rest of the market will help to make your company memorable and connect with your branding. Services such as from a trusted digital media buying agency can help you to broaden your media reach by arranging advertising spaces such as television and radio for you.

3. Billboards

When people see billboards, they will normally be traveling and this means that their attention span will be limited. You can improve the design of your billboards by ensuring that they are simple and carry an understandable key message to potential clients. For instance, including humor will show your company to be light-hearted and fun and this will often be more memorable than a serious campaign.

Once you have decided the correct message to deliver, billboards can help to massively expand your reach as their size means that they will be recognizable and easy to read for the majority of people that pass them. Their position next to roadsides also gives them great potential as they will be seen by the greatest number of people as possible and their content is unavoidable.

4. Posters and Flyers

Posters and flyers are delivered directly to people’s doors, giving them a broader reach than a lot of other formats as they will be read by a wide selection of people. This gives you the opportunity to tailor your advertisements to your target market such as location-based advertising. Due to the format, you can include more information about your company and explain the benefits of your services or products to your customer. These enable you to have a broader reach as you will be connecting more directly with potential customers and designing these effectively can increase the chances of a purchase.

Therefore, to improve your business’s reach, you must broadcast your company’s brand message through a variety of different platforms and create designs that reinforce that key message to your audience.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

About

My name is Brian and I’m a Graduate of Business Administration Marketing. I work full time in Sales and Marketing. I am also the owner of Blog Engage a social network I created specifically for bloggers. Come and join us on Blog Engage

9 Essential Tips to Use LinkedIn to The Fullest

LinkedIn has recently announced its growth, touching the 546 million users in more than 200 countries and geographical areas.

With nine million connected companies, ten million active workers and an average of one hundred thousand articles published every week, this is definitely a place where you can build and market your online presence.

If you want to leverage the power of LinkedIn, here are nine essential tips to use this social network to the fullest.

1. Customize Your URL

Customizing your profile URL helps you look more professional. Also, it will be easier to share and will not be dispersed among the thousands of profiles that contain simple numbers.

Doing this is very simple. You just need to enter the profile settings and click on “Edit profile URL”:

In this way, you can insert name and surname instead of the string of numbers, making it more personalized and palatable. This little trick will allow you to show how careful you are with personal branding.

2. Enter The Link Of Your Website

Instead of the predicted field in the contact list, use the Portfolio section.

You can add different jobs, links and descriptions, to create an attractive profile for your contacts.

Make sure you include all those jobs that really made the difference and that completely represent your business profile.

3. Add a Relevant Cover Image

Using a proper cover image that is relevant to your niche will help your profile visitors identify what you do, at first glance.

If you own a company, you can use a graphic designer to create a cover image that is the same for all your employees. In this way, the concept of belonging to a community will be strengthened.

If you are a freelancer, you create a customized image that lets people understand who you are and what you do, at the first sight.

T. Harv Eker is the perfect example of using a relevant and proper LinkedIn cover image. As an entrepreneur and author of bestselling books, he created a composition of different pictures that also reminds his other activities as a public speaker and results coaching:

The size of the LinkedIn cover image is 1584 x 396 pixels, so be careful. If you are not a graphic designer and do not have the chance to rely on someone who is an expert, with Canva you can create beautiful images of personalized dimensions.

4. Work on SEO

Did you know that Google indexes LinkedIn profiles according to the SEO rules?

When you are filling out your profile, make sure you use the keywords that best represent you professionally in the headline, in the summary and, again, in the description of your work experience.

5. Leverage Groups

Groups are useful to make themselves known by posting interesting content.

All users in the same group can use direct messages to communicate with each other, up to 15 per month and per member of each group they belong to. You can leverage this feature to send personalized messages in order to improve your personal branding and amplify your professional network.

Did you write any content that you consider particularly useful for a specific group? Take advantage of this functionality and share it with members, obviously without spam.

6. Use Mentions

If you want a particular status or content to be viewed by a specific company or user, you can use the mention function (which is the equivalent of the Facebook tag).

This does not mean that at every update you can tag 30 people to show your new article. Instead, use this feature carefully, because the step to become a professional spammer is short.

7. Take Advantage of the Pulse Function

As already mentioned, LinkedIn indexed profiles based on the keywords used. If you do not have a blog where you can write authoritative and useful articles related to your sector, you can use the Pulse feature (think of it as the LinkedIn news section).

The final effect is equal to a real article. You can use a cover image, insert the title, the H2 and the quotes. Also, you can add links on certain keywords, embed images and Youtube videos, making it very similar to a real blog post.

8. Ask for Recommendations

Self-praise can be counterproductive, but if the compliments come from another person they are more credible.

The recommendations should highlight the salient aspects of your professionalism, but also those of your personality and soft skills, such as the ability to problem-solving or teamwork.

9. Fill Up the “Accomplishments” Section

In this section, you can add the training courses you completed, or the most important projects you have accomplished during your career (e.g. development of the company website). You can also enter the languages ​​spoken (without cheating) and if you have received any prize or recognition.

The more detailed information you will be able to enter in this section, the more your profile will appear complete and professional.

Bonus Tip

One last tip: if you do volunteer work, enter it in the Volunteer Experience & Causes section. Showing yourself as socially engaged people could give you some more points during the selection process.

LinkedIn is an important tool for personal branding, so be sure to follow the above mentioned steps and leverage its full marketing power!

Video blogging and translation – where to start

Video content is growing exponentially, with predictions that by 2019, it will make up 80% of consumer internet traffic across the world. There is no doubt that video has an impact on sales. Some statistics report that a company that uses video in its marketing efforts is 53 times more likely to be found on page 1 of the SERPs. This is mainly because video vastly improves SEO and boosts search engine rankings. For video bloggers, using this medium to share their messages and brand is a key part of their success.

Since 80 percent of the world doesn’t speak English, it is vitally important to understand the impact that translating your website’s video materials could have. Not only is video the key to increased revenue, but it is also now a primary means of exposure for bloggers and websites. Video can cross cultural barriers quite well and is utilized by people of all ages. It is especially popular among younger viewers with expendable income, with companies moving fast to meet this need. As an example, in the multi-billion dollar gaming industry, demand for video game translation services has exploded in recent years.

If you’re a video blogger who is looking to use translation services to reach international audiences, it can be hard to know where to start. In this article, we will explore some considerations that can start you off on the right foot.

Set Your Translation Goals Early In The Game

When you are creating a multilingual video blog, you will no doubt want to find the most cost-effective way to translate your content. Ideally, you’re going to know what video translation services you will need before beginning translation work on your site. Think about questions such as:

  • How often do you upload videos and how long are they?
  • Do you want every vlog entry translated or just some?
  • How many languages do you want to publish them in?
  • Do you want to use translation services for old video blog posts or just new ones?

Now that you are aware of the impact video can have on your brand – and for video bloggers, you usually are the brand – you’ll naturally want to implement it on your multilingual site as soon as possible. The first thing you should do is set some goals. Translation of video for some languages can be more complicated, so your translation team will need to know beforehand what language(s) you plan to target.

With some languages, issues like subtitles that are too long to fit on the screen or voiceovers that are not at the right speed may require a new video to be shot. With advanced planning and consulting with a professional translator, you can potentially avoid some of these pitfalls. The translation team will also help you to create content that is easily adaptable to different languages.

Decide Whether You Want Subtitles, Voice-Over, or Translated Captions

Once you’ve chosen your target language, you can consider how you want to deliver the content. There are a few things to account for when you are determining which style to use.

  • How much dialogue is there?
  • How many people will be speaking?
  • Is there music in the background that is important to the storyline?
  • How important is the acting and voice of the speaker?
  • Are there charts or infographics that need to be translated as well?
  • Do you need closed captioning?

You will want to make sure that your video translation is fascinating to watch and easy for your target audience to understand, just as it is in your native language. No matter which style you choose, translating it should meet that goal.

Will You Need To Localize Your Video Blog Entries?

If your video blog entries are going to require localization, you will need a translation and localization expert to assist you with this. If you are not sensitive to the needs of your audience, you could alienate them rather than engage them. The script should be analyzed for culturally appropriate content. Colors, themes, and content should be chosen in a way that can include other languages down the road. You will also need to make sure that any graphics and images in the video reflect the culture of your intended audience.

Because cultural expectations are different all over the world, you’ll need a native translation expert who can sort out the subtleties and nuances that you might otherwise overlook. What one culture finds funny, another may find offensive. Likewise, symbols have different meanings in different places. Even different superstitions and rituals can make or break the way your message is conveyed. By ensuring your video is translated and delivered in a manner appropriate for your audience, you will save yourself from embarrassment and from the unfortunate consequences of turning your audience off, rather than on, to your message.

Stay Flexible To Accommodate Multiple Translations

Sometimes words and phrases in English become much longer in translation. As such, your audience may need longer to read a subtitle than length of the frame. Consider this when recording future video blog entries, as it might help to slow down the pace of the recording a notch, with your international viewers in mind. If you speak fast, consider allowing short, but still natural, pauses between sentences in order to assist in fitting the voiceover, subtitles, or captions into the time available. It can take a little time to adjust, but you can gradually slow the pace of conversation down slightly in this way. Even two seconds can make a difference when your audience is reading subtitles. This will allow you to retain your message while still conveying it in another language.

Another way to accomplish this is to lengthen the amount of time a graphic or photo appears onscreen, if you use those in your video blogs. It does not have to be more than a few seconds, but again it will build some extra time in to allow for the possibility of more words being used in the video translation. To take this a step further, you could even record some additional footage (depending on the subject of your vlog entries) that you can edit into the video.

Another consideration is to find the right balance between any text that is part of the video and the subtitles themselves. You don’t have to translate every single word in order to deliver content that is understandable, so perhaps you could work with your translation agency to deliver the key messages of each video, but by using fewer words in the subtitles. It’s still perfectly possible to deliver engaging messages in this way.

Video Translation: Time to Begin

Every situation will be different, depending upon what you use your video blog for and who you want to reach with it. What is most important is to convey the information to your target audience in the way they will be open to receiving it. When you’re choosing how to create your video, try to think like your intended audience, well before the translation itself takes place. You want to share content with your international viewers that translates into something they can understand and engage with. Planning ahead and creating a strategy that will achieve the best results possible can be the perfect springboard for your international success.

Image courtesy of atibodyphoto at FreeDigitalPhotos.net

About Louise Taylor

Louise Taylor manages content for Tomedes, a translation company. She has worked in the language and translation industry for many years and is fluent in multiple languages.

5 Successful Social Media Campaigns You Can Learn From

If you really want to get your company out there, then you need to seriously think about how you advertise it. It’s not just about the banners, the ads, and the Facebook posts; it goes even further than that. Here are some instances where marketing has been done right – and that have actually managed to bring the company’s popularity through the roof.

Buzzfeed’s “Tasty”

You’ve probably noticed how your Facebook newsfeed is currently packed with short videos of people quickly cooking tasty stuff. They are generally no longer than one or two minutes – and they are usually sped up so that the viewer can see the entire progress.

There are several companies that do this now – but the one that started it is no other than Buzzfeed. Starting on Instagram, Tasty managed to get Instagram followers in just a short amount of time. So, what do we make of this?
Buzzfeed has realized that people love short and easy instructions just as much as they love to eat. And let’s be honest, when you see that delicious dish on your newsfeed, you are bound to stop and see.

Airbnb’s “We Accept”

There’s a reason why Airbnb has become a successful business model – one that rivals even “Booking” in popularity. Through their “We Accept” campaign, they have spread the message that they completely accept all types of personal natures – therefore, making people feel good about themselves.
It made its users believe that they have become part of a community – which caused them to return even more for other services.

Dacia’s Facebook Campaign

When in doubt, always go for Facebook – and this is what Dacia did. They replaced the standard display ads with the boosted posts of Facebook – placing ads about their Logan, Sandero, and Stepway models.
This way, not only were the costs reduced, but they got a 27% increase in ad recall, as well as 6% uplift in purchase intent and brand favorability.

Red Bull’s “Summer Edition”

At this point, you are probably aware of how Red Bull has “given wings” to people for almost 30 years. We say “energizer,” and the words Red Bull come to mind. This is why it was not very difficult for them to create a campaign for their new tropical flavored drink.

Using the best tools for Instagram along with the #thissummer hashtag, Red Bull has gained a lot of popularity. Brand awareness went up by 10 points and 1.2 million consumers have been reached in the making of this campaign.

McDonald’s “Bling Mac” Contest

If you love Big Macs, you are probably also aware of this campaign. To make their product even more popular, McDonald’s launched a giveaway where fans could win an 18-karat piece of gold jewelry – made in the form of the hamburger.
And all you had to do was tweet a “vow” to McDonald’s for Valentine’s Day, along with the hashtag #BlingMacContest. Needless to say, this gained a lot of attention.

In the five cases above, marketing was definitely done right, and it bumped up the brand awareness. So, you will certainly be able to learn from these campaigns.

Image courtesy of photoraidz at FreeDigitalPhotos.net

About

My name is Brian and I’m a Graduate of Business Administration Marketing. I work full time in Sales and Marketing. I am also the owner of Blog Engage a social network I created specifically for bloggers. Come and join us on Blog Engage

Should You Really Develop Your Business Around Your Passion?

Popular opinion says that you should blog about something you’re passionate about because you’ll be interested in the topic and your excitement will come across in your content. The belief is that you’ll also quickly grow bored and give up if you’re not really passionate about your topic. But how much weight does this theory hold? After all, this is you’re livelihood we’re talking about. Should you really develop your business around your passion?

There’s something to be said about basing your business plan on your passions. Plenty of successful business people make money doing something they love. And it makes sense – if you’re passionate about something then that means you’re probably more knowledgeable about that topic than the average person. One of the biggest obstacles in marketing is being able to identify what your customers need. And who better to identify the needs of the buyer than someone who’s already an expert on the subject. But should you base something as important as your entire financial future on passion alone?
Read the rest of this entry »

About

Sté Kerwer is the guy behind Dukeo.com. He blogs about affiliate marketing, making money online, email marketing, SEO, mindset for success, WordPress and a lot more. To read more about Sté you can either grab his RSS feed or follow him on Twitter @dukeo.

What Most People Mess up in Blog Commenting?

There are really lots of SEO link building methods in the internet today. All of them really work in a certain purpose. One of this is through Blog Commenting / Blog Linking.

What is Blog Commenting ?

This is a link building technique where plenty of spamming has already been done, so to make the best of it, you need to work a little harder in finding quality blogs related to your category and make an on-topic relevant comment.

So now I’ll talk about the simplest but the critical link building method, the Blog Commenting.

In this post I will give to you my view on the SEO benefits in blog commenting, and how it can give you more traffic to your site. Let me explain real quick.

There are softwares for blog commenting but it all boils down to having these tips I gonna mention. This can help you to easily find and generate quality backlinks to your website or blog.

First off, make sure that the comment widget used in the blog has a dofollow attribute. DoFollow is simply term given to websites or blog that follow the hyperlink. It gives inbound links for others hyperlink to the search engines. The internet has a vast collection of dofollow blogs, so you can find them easily.

But, HERE’S THE PROBLEM.

Some people post a dozen blog comments and link back to their homepage using a single anchor text link – using a single keyphrase such as: seo techniques

So, all backlinks pointing back to your site would use the anchor text (blue underlined text) seo techniques only. This is a BIG but common mistake.

There are two things that you MUST do to get even better results from commenting softwares and comment generators and then dominate the search engines.

Tip #1: Don’t point all backlinks ONLY to your homepage. You need to have DEEP link to your secondary pages as well.

For example, if your website contains the following pages…

index.html
seo-training-courses.html
seo-guide-videos.html

You must get backlinks to all of those pages.

Also checkout this anchor text guide and avoid some SEO mistakes. 🙂

Tip #2: You could get backlinks to all those three pages above using only ONE keyphrase (such as “SEO training tips” mentioned above).

This is another big mistake people make. Do NOT use only one keyphrase in your anchor text links. Let me give you an example:

index.html
anchor text link: SEO training tips, SEO guides and ideas, what is SEO

SEO-training-courses.html
anchor text link: SEO training course, SEO training instructions

Anyway, you get the idea. I hope this is all starting to make sense.

So, just to clarify… when you post comments on other blogs don’t forget to include anchor text links back to your website.

But, make sure that you use DEEP links to many pages on your website and use a variety of keyphrases when you link.

That’s about it. This one little tip could make the difference between your website being top 5 within Google or top 50.

Give it a try.

About Kira Permunian

Kira Permunian is a blogger and owner of Best SEO Blogging blog which focuses on SEO, blogging and Social Media. He is a SEO Specialist helping websites to rank well through his SEO strategies. You can also stay in touch with him on Facebook and on Twitter.

Doc Says: How to Handle Trolls and Spammers

At one time or another, all of us in the blogosphere have had to deal with a commenter that was “out there”. I mean someone that either felt they had a good reason to try to ruin your day, or just take pleasure in ruining days, no matter whose.

For the purposes of this article, I refer to both trolls and spammers as trolls, since they have something in common… they want to achieve their desires, at your expense.

There’s a few different ways to handle these creeps, but the method best suited to you depends on several factors. Here’s a handy way to score the situation, to know how to best deal with it, so that it doesn’t harm your blog or its community.

Evaluating Your Community

What sort of atmosphere exists on your blog? Is it a fairly close-knit group, comprised of mostly regular members, that have already established some relationships? Or is it a more formal blog, with reader participation being less familiar, perhaps of a technical nature? This should be considered carefully.

  • If you feel it’s a very close-knit group, rate this aspect as a 3. If there is very little familiarity, rate it a 1. If it falls somewhere in between, it’s a 2.
  • What sort of attack was the commenter launching? If extremely personal, ie: “You’re a $&%@ idiot”, rate it a 3. If it is rude, but is primarily attacking the theory or premise your post put forth, then rate it a 1. If it falls between the two (or includes both), rate it a 2.

The last consideration is more subjective. You need to consider not only your ability to deal with this attack on a professional level, without losing your cool, but also your regular readers’ ability to not get involved, and the likely effect on the community’s atmosphere. I always make it clear that on my blogs, we “don’t feed the trolls”. By that, I mean, nobody should give them the attention they seek. If anyone is going to address them directly, it should be you.

Of course, there are sometimes members that simply aren’t able to ignore a gauntlet thrown at their feet. If they’ve been around any time at all, you’ll know who they are. Having a member like that on your blog, when such an attack takes place, will enter into your evaluation, as well.

  • If you feel as though your readers will stand down, and let you handle the situation, then rate this point a 3. If you have little confidence that your readers won’t engage the troll, rate it a 1. If somewhere in between, it’s a 2.

Considering Your Options

Now add up your score. The minimum is 3, the maximum is 9. Here’s what I would advise you to use as a general rule of thumb:

9 Don’t even think about it. Trash him immediately, and don’t look back. Blacklist his IP, tell your members you’re sorry, but you’ve handled it, and get back on topic.

7-8 Delete the trolls comment, and while you’re at it, delete him, as well. Grab his IP first, and add it to your blog’s blacklist. Tell your members you’ve taken out the trash, and apologize, if appropriate, for them having had to put up with the disturbance.

5-6 Engage the troll. Once! Tell him he’s out of line, and as much as you hope he’ll tone it down, and stick around to participate in the discussion, if he repeats his previous behavior, you’ll be banning him, his IP address and his first-born. If he repeats, make good on your promise, swiftly and with gusto. Simply tell your readers he apparently didn’t appreciate being given a second chance. Then move on.

3-4 Delete him immediately, add him to your blacklist, and unless directly questioned by a reader, don’t even mention it further. If questioned, just briefly state that the troll/spammer/drunken buffoon somehow made it past your filters, and you’ve removed him. Give it no more discussion than absolutely necessary. The idea here is to minimize the impact, so as to not chase off any readers that feel uncomfortable witnessing any sort of confrontation. You might be surprised how many people there are like that.

You probably noticed that none of the recommended actions included ignoring him, hoping he’ll lose interest and go away. That’s because he won’t. Bad behavior doesn’t change, without consequences. If you allow such behavior, it will only get worse. Nip it in the bud!

Protect Your Community

It’s important to remember that your readers expect you to maintain the atmosphere they came there for. Even first-time visitors hold certain expectations, and rightfully so… regular members, even more so. It is your responsibility to ensure that each visitor is treated with respect. You may even have to step up and say something occasionally between two regular members. The need for respect isn’t diminished by familiarity.

Almost equally important, try not to let it affect YOU. You’re going to take it personally, that’s a given. They came into YOUR home, and spit on the floor. But you need to handle it, and put it behind you. It goes with the territory. You wanted to be a blogger, and you wanted your blog to become a special place. It’s inevitable that someone else, without the ambition or ability to do the same, will envy you, and try to rain on your parade. Don’t allow them to take any more from you than the couple of minutes necessary to delete and blacklist.

As your blog gains popularity, you’ll find you’ll get pretty good at it, and it’ll only take you a few seconds. 😉

Image courtesy of Vlado at FreeDigitalPhotos.net

About Sheldon Campbell

I'm a retired business management consultant, and a perpetual student of all things SEO. I also am a copywriter, providing professional webcopy, articles and press releases. I've been involved in SEO for a little over four years, and writing for about thirty. I presently have two blogs, and have had two others, previously. You can connect with me on Twitter or Facebook, and my website is Doc Sheldon's SXO Clinic.