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Executive Child Theme by StudioPress

Recently I shared with you a great Executive Theme, today, I found another great corporate styled WordPress theme for your business. The theme is the Executive child theme that is designed to work with the Genesis Framework.

The Executive Theme was designed to work as a corporate and large business website but, it will also work with for small businesses as well. The theme is a great way to share lots of content in a professional way.

StudioPress Features

The Executive Theme comes with a lot of great features. You get fixed widths, multiple theme options, featured images, and 6 layout options to choose from. Plus you get all the great features of the Genesis Framework.

For more information about the Executive Child Theme and to check out the demo, make sure to take a look at the information page.

What is the Genesis Framework?

All StudioPress child themes require the Genesis Framework. That means you must purchase the Genesis Framework along with the child theme. If you already have the framework, then all you need to do is purchase the child theme.

The Genesis Framework was designed to complement the WordPress code and take WordPress tp the next level. It comes with rock solid SEO integrated code and additional SEO options to help the search engines find your content, it has easy to install child themes, and many other features that will help you build and maintain a better site.

When you purchase the StudoiPress Framework, you get unlimited support, unlimited easy updates, and you get lifetime access to the support team and staff.


My name is Brian and I’m a Graduate of Business Administration Marketing. I work full time in Sales and Marketing. I am also the owner of Blog Engage a social network I created specifically for bloggers. Come and join us on Blog Engage

Convert Visitors Into Subscribers With OptinMonster

The money is in the list. The more subscribers you have the better the chance of making money online. There’s no better way to grow your list than using OptinMonster. It’s one of the most popular lead generation software for marketers.


The best feature of OptinMonster is that you can exquisite forms without writing a single line of code. It comes with pre-made templates. You can use any of the existing templates or customize them according to your liking.

OptinMonster comes with an inbuilt drag and drop builder which is very easy to use. You can just drag and drop different elements on to any position you like. Apart from this, it comes with multiple form types – lightbox popups, floating bars, slide-ins and sidebar forms. Each of them can be effective if used in the correct way. The popups are the best way to get your reader’s attention. What’s more cool is the popups are mobile responsive. They would adjust themselves when someone opens the page on mobile device.


The most popular feature of OptinMonster is the exit intent feature. It ensures that when the reader tries to move away from your site, a popup form is displayed. This has proven to be extremely effective for generating conversions. In fact, it has been so effective that people Neil Patel praises OptinMonster.

Other than this, you also have the option A/B split testing. You can create different types of forms with different types of layout. You can place them on different positions of your site and see how they perform. Split testing is a great way to analyse the effectiveness of your forms. It can also help in understanding how well they perform when it comes to conversions. OptinMonster comes with an inbuilt data analysis tool which helps you make informed decisions.


OptinMonster also comes with Page Level targeting which you can use to display specific messages on specific pages. This is very useful when you ‘re tracking your reader’s behavior. OptinMonster also provides with a full screen welcome page which really grabs the reader’s attention. It’s one of the most effective ways to generate leads.

OptinMonster seamlessly integrates with Aweber, MailChimp, HubSpot, iContact, GetResponse etc. OptinMonster can also integrate with Google Analytics. It also comes with traffic referrer detection. Basically, OptinMonster will be looking for the referrer and will show a specific message based on the referring url. For example, an user coming through can see a separate message while another user coming through Yahoo can get a separate message.


OptinMonster also comes with a lot of support. you can submit a support ticket if you’re facing any issue. They have a good support in place for addressing users. The price is reasonable if you’re opting for a yearly package. The basic plan which costs $49/year is the best when you’re just starting out or for testing purposes.

So, make sure you check out OptinMonsteras it’s really cool and one of the best.

About Brian

My name is Brian and I’m a Graduate of Business Administration Marketing. I work full time in Sales and Marketing. I am also the owner of Blog Engage a social network I created specifically for bloggers.

Elegant Themes Releases the Sky Theme

In October Elegant Themes announced the release of their new theme Sky WordPress Theme. The Sky theme loads the content seamlessly using Ajax. What this means is your page loads first and if you have the slider installed, it doesn’t matter how many pages you have linked to that slider because each page is only loaded when it is displayed. With some sliders, they can slow down the home page load times.

Four Unique Color Schemes

Sky comes the option of choosing red, purple, blue, or green color schemes.

Portfolio Section

If you want to display your photos, graphic design projects, or websites you have created, you can easily do that with the portfolio option. The gallery is setup with a full view lightbox for each image and its paginated.

Home Page Slider

On the Home page, you can enable the featured slider that you can use to display important articles or pages so all the new visitor can see what you have to offer. Through the ePanel, you can control the animations and the speed.

Blog Layout

The blog layout is setup so you can feature a category of post on the home page.

Advertising Management

Sky also comes with an advertising option where you can place 125×125 banner images in your sidebar and 468×60 ads on your article pages. With this added feature, you can get rid of another plugin and use the theme tools to manage your banner ads!

For more information and to test drive, check out the the Sky WordPress Theme info page.


My name is Brian and I’m a Graduate of Business Administration Marketing. I work full time in Sales and Marketing. I am also the owner of Blog Engage a social network I created specifically for bloggers. Come and join us on Blog Engage

10 Blog Design Mistakes That Will Kill Your Blog

Adding new things to your blog is really fun to make your blog look good, but be careful there are things that will kill your blog.

The design of a blog is almost as important as the content of your blog, so no matter how good content you have If your blog is mess, you’ll drive away readers.

When I started blogging, I loved to add all kind of flashy things just because I wanted my blog to look good, but as a newbie I didn’t know that those things were killing my blog and my work.

Here I’m going to share 10 web design mistakes that can result in a very poor user experience and can kill your blog If you don’t avoid them.

1. Auto-Popups:

I don’t know about others, but I really hate to see auto-popups on any blog. When I land on a blog, before checking anything the email subscription box or the Facebook page box pops up in my face. I shouldn’t have to give my email or like their Facebook page before checking the blog.

I don’t know why they think that popups will increase their subscribers or likes. They really annoys their traffic with those popups.

It also annoys the existing subscribers because If they subscribed to your blog ones, they don’t want to see that popup every time they visit your blog (Correct me If I’m wrong).

If you have a quality and useful content on your blog that can touch the heart of your readers, they’ll subscribe to you. You don’t really need to use popups.

Don’t stress your readers with pop-us.

2. Auto-Music:

You might think I’m kidding, but really I have seen some blogs using auto-music. I hate visiting blogs where I have to locate the volume buttons because I don’t want to listen to the loud rock songs much while trying to focus on the content.

It not only annoys readers, but also makes it difficult for them to scan your content and It will make them hate your blog.

If you must play an audio file, let the user start it but make sure your blog is loading fast.

3. Un-Scannable Content:

If someone visited your blog while they work on other stuff and If your content isn’t easy to scan, they’ll leave your blog and will forget it for ever. So make sure the content on your blog must be easy scannable and everything in it like headers, lists and bullet points etc. Anything that will help visitors filter what they’re looking for.

4. Too many ads:

If you’re using Google Adsense ads on your blog, be sure to be smart on placing ads on your blog. Don’t annoy the reader by placing too many ads everywhere in your blog.

In my opinion, Adsense isn’t right way to monetize a blog in blogging and marketing niches because Adsense is like sending your traffic to competitors for few cents. But If you’re in niches like Health, Recipe, Celeb etc than Adsense is right way to monetize your blog to make money, but think out of the box when it comes to placing the ads.

5. Too many social sharing buttons:

Using too many social sharing buttons will kill your blog, As they say less is more so try to give less options to your readers to share your posts.

Have you ever thought why Daily Blog Tips use only two social sharing buttons (Twitter and Facebook) below his posts or Derek Halpern on Social Triggers? There’s a secret behind this. If you give more options to your readers, they choose nothing.

This rule usually applies to people and choices.

6. Too Many Colors:

Google is simple

DailyBlogTips is simple

So is Mashable

Seth Godin’s blog? Simple

Ohh yeah, Twitter? pretty simple.

As you can see all the successful blogs, services and products are simple, so why to use too many colors and flashes on your blog? It will kill your blog. Also make sure you have good contrast on your blog between background color and text colors.

7. Hard To Navigate:

Make sure that your blog has simple, easy and clear navigation structure. If your blog is hard to navigate, the reader will be confused regarding where they should go to find the information they’re looking for.

8. Cluttered Sidebar:

You want to make sure that you’re not annoying your readers with the irrelevant ads and widgets in sidebar of your blog. Most bloggers clutter their sidebar with irrelevant widget which is not good for your readers.

If you want to place ads or affiliate banners, make sure It is relevant to your niche and your audience. Provide value by displaying popular posts and top commentators widgets etc on your sidebar instead of clogging it with ads.

9. Tiny Fonts:

Readers must be comfortable enough reading your content. If I visit your blog and If I need to use a zooming feature of my browser to read your content, It will probably be the last time I visit your blog.

10. No contact page:

If you have a quality and catchy content on your blog than readers will probably like to contact you. If you don’t have a contact page than It’s not only bad for reader, but also for yourself because you’ll lose important feedback along the way. There is nothing worse than a website with no contact details.

Image courtesy of Stuart Miles at


My name is Brian and I’m a Graduate of Business Administration Marketing. I work full time in Sales and Marketing. I am also the owner of Blog Engage a social network I created specifically for bloggers. Come and join us on Blog Engage

Lexicon by StudioPress

Interested in starting a news site or are you a new journalist trying to make it on your own? If so, you need to have a great looking site that can help display your content in a newsworthy way. To get that great looking site, you have a lot of choices to choose from. But some of those choices may not be best. To get the best look for your site, you need to choose a theme that not only looks good, but has the needed features to help readers find your site and read your content.

To get those great features, StudioPress offers a great selection of themes to choose from. One example of a great theme, is the Lexicon Child Theme. StudioPress Lexicon Child Theme is a theme that can be used for almost any niche and is great theme for any journalist starting out.

Lexicon Child Theme Features

StudioPress Lexicon Child Theme comes with featured images, 6 layouts to choose from, fixed width, and threaded comments. Plus you get all the great features that come with the Genesis Framework.

For more information and to test drive the StudioPress Lexicon Child Theme, check out the information page.

What is the Genesis Framework and Why You Need it?

If you want to use any of StudioPress Lexicon Child Theme , then you must purchase the Genesis Framework. The framework is the parent theme and adds features to WordPress that every site owner needs. Genesis Framework comes with integrated SEO configuration and options on the article pages. Both integrated SEO features and the built in SEO fields on article edit pages are both designed to help make it easier for the search engines to find your content.

When you purchase the Genesis Framework, you get unlimited support, unlimited easy updates, and you get lifetime access to the support team and staff.


My name is Brian and I’m a Graduate of Business Administration Marketing. I work full time in Sales and Marketing. I am also the owner of Blog Engage a social network I created specifically for bloggers. Come and join us on Blog Engage

Selfishness vs. Selflessness: It’s Not What You Might Think

There’s no real difference between selfishness and selflessness if we define these words the way most people understand them, whereas selfish acts are in pursuit of enriching yourself, and selfless acts are those which enrich others without material benefit to yourself. Even selfless acts are typically undertaken out of personal self interest.

Simply ask yourself if you feel good after “selflessly” helping someone out and you’ll see if you were really selfless or simply acted in a way that benefits both you and others. If it benefited yourself, and if that’s a part of the outcome you sought, even if it is just the satisfaction, then you actually acted in self interest.

Real selflessness, the literal selflessness, would be acting against your own wishes, values, health and well being. Such acts would leave you feel impoverished and no better off emotionally for it either. You would be less happy, and felt less valuable. This isn’t really what we should be advocating for. We shouldn’t be advising each other to do things that actually take away from us and leave us feeling no better. Besides, is an act of altruism that you committed against your own will, and after which you felt zero satisfaction, really an act of altruism or is it actually just borderline coercion?


Between people who give because they feel good giving, because they want to give, because giving enriches their own life too, and people who give because they have to, but don’t really want to, most people will appreciate the former more.

As a side note this is just a part of the reason why taxation is a flawed form of charity, and why taxpayers aren’t really appreciated by those who take their money away. Coercion doesn’t work. An act must be selfish, even if it helps others and even if it is technically altruistic, for everyone to be a winner.

What we really want is selfish acts that benefit others. That’s the holy grail. Such acts enrich others while simultaneously enriching yourself. This leads to overall win-win situations, win-win relationships, and ultimately making everyone better off.

Such acts also allow you to help the maximum number of people. If every act of helping others also enriches you in some way you will be that much more likely and capable to help someone else again.

Besides honest charitable activities, and by honest I mean acts of charity which you are genuinely happy to conduct, another great way of helping others while simultaneously enriching yourself is entrepreneurship. Having a mentality oriented around serving other people, providing as much value to other people as you can, helping solve world’s problems and helping make the world a better place is the best mentality for success in entrepreneurship. When these are the priorities, and the process of helping is executed properly, success is a side-effect. Making money shouldn’t be front and center, but rather a side-effect of creating value for others. Sounds almost altruistic, doesn’t it?


In conclusion, I’m not trying to discourage charitable activities nor somehow devalue the work of those who help people even when it doesn’t bring them any material benefit. I’m merely pointing out that if what you’re doing is truly, literally selfless you would probably feel bad about it. You wouldn’t derive anything positive out of the act for your own self. You would derive nothing good from it. If you do, then it’s just a form of a selfish act that is designed in such a way to give a significant and perhaps even disproportionate benefit to others. Altruistic acts should increase the happiness of everyone involved.

I realize that “selfish” is a word with negative connotations, but it shouldn’t be, and if it weren’t this would solve some crucial problems in the world. For example, when a parent tells a child he is selfish in a tone suggesting that this is something negative the parent is instilling in him the idea that it is bad to do things that make him feel good. And that isn’t quite the message we had in mind, is it? The real message should be that it is good to make others happier and richer, and bad to take away what is theirs.

The message isn’t, or certainly shouldn’t be, that you shouldn’t act in your own self interest or that enriching others must automatically mean impoverishing yourself. There’s a big difference. The former approach focuses on the positive; make other people happier and richer. The latter approach focuses on the negative and implies that there’s something wrong about trying to also enrich yourself. The first implies win-win relationships as the desirable default, while the latter implies win-lose.

Image courtesy of David Castillo Dominici | Photo Stock

About Daniel Memetic

My name is Daniel, and I am a front end web developer, editor, and blogger working for Memebridge, a web publishing company focused on offering a variety of resources that improve your knowledge and allow you to be more independent. I mainly write for The Tech FAQ, our biggest resource, which you may want to follow on twitter and like on facebook.

Fabric by StudioPress

There are lot of premium themes available for WordPress and many of them feature a ton of design options and some even have over the top color schemes. But what about those that want simple elegant look that has a great a look and a little texture to give the site a little life? If you are looking for a site that has a professional look that keeps it simple but does have a little texture to give the site a trendy feel, Then I have the theme for you.

Earlier today, I came across a child theme by StudioPress that uses the beauty of woven textiles to give the site texture and life to it. That theme is the StudioPress Fabric8ted Theme. The Fabric theme, was designed a child theme for the Genesis Framework. That means, not only do you get the great designs and features of the Fabric theme, you also get all the benefits of running the Genesis Framework on your site.

Fabric Child Theme Features

The StudioPress Fabric8ted Theme Theme comes with three layout options, three color styles, fixed width, footer widgets, threaded comments, and several other theme options. As with all StudioPress child themes, you must purchase the Genesis Framework or already have the framework installed on your site.

For more information about the StudioPress Fabric Child Theme and to check out the demo, make sure to take a look at the information page.

What is the Genesis Framework?

In order to use any StudioPress child theme, you must have the Genesis Framework. The Genesis Framework works like a regular theme. But for a custom look, you can create your own child theme around the framework. Or you can purchase a child theme such as the Fabric8ted Theme to complete the look of your site.

The Genesis Framework was designed to add more features to the WordPress code and take it to the next level. The framework comes with SEO integrated into the code and additional SEO options to help the search engines find your content. Plus it makes it easy to install child themes, and many other features that will help you and your site.

When you purchase the Framework, you get unlimited support, unlimited easy updates, and you get lifetime access to the support team and staff.


My name is Brian and I’m a Graduate of Business Administration Marketing. I work full time in Sales and Marketing. I am also the owner of Blog Engage a social network I created specifically for bloggers. Come and join us on Blog Engage

80:20 Rule To Building Your Blog Audience

Do you feel this tugging in sensation feeling?

You don’t know what the driving force is. You just feel like writing on your blog alone.

You feel that your exceptional content is not meant for other blogs.

You Ask

Why must I post that tongue wagging content on a blog that isn’t mine?

You’ve read these awesome posts by Jeff Goin, Kristi Hines and Tommy Walker And yet you’ve decided to close your thought.

You Reply

I don’t care what they have to say. You fail to understand that you are ravaged by a disease-And I mean it 100%

You confront me

“What disease are you talking about; do I look like someone who is sick?”

Yes I reply

And it is called selfishness.

It is an inherent nature of man, but was amplified in men like Stalin, Hitler and Abacha.

These men craved to satisfy only their innate desire. And hate me if you like, you’re just like them. Okay, I get it, you haven’t killed people but you’ve killed dreams.

Your selfish disposition made you to hoard your God’s given talent.

But I have a Blog!

Yes, you have one; with 20 views per post, despite the incredible write up you’ve created. And despite your ability to write a single guest post that can draw in hundreds of readers. Have even written on the advantages of blogging.

And believe me, “Just with a Single Guest Post” you could change lives in the mold of Martin Luther; may be not on the same scale.


you must fight the devil inside of you. You must use your creative juice to engage in the 80:20 rule of content promotion.

The 80:20 Rule Versus 20:80 Rule

In a post titled: Pimping your post and the myth of the 80:20 rule, Mark Schaefer came out firing on all cylinders.

“You should spend 20% of your time creating social media content and 80% of your time promoting it.”

On the above quote, Mark had this to say,

“This is a tweetable little sound bite that’s easy to remember and pass along. But it is so whacked-out that I just have to say something about it in case anybody out there is beginning to believe it.”

Asked about his strategy, Mark said he spends 90% of his time doing content creation and just about 10% doing social media promotion.

While Marks method is brilliant for the Superstars, I can bet that this method will cripple a newbie blogger.

If as a new blogger you decide to follow his tactics, be sure to see your blog wallow in the dungeon of traffic death, except perhaps you are an SEO expert who engages in shady tactics that can land you in Google’s minefield.

Mark postulated that it’s better for you to focus on building your audience through provision of better content that the Search Engine Can find.

This method, called the build it and they will come mentality no longer walks optimally as you need to engage in relationship marketing to find new audience that would buy your product or sign up to your list.

The 80:20 Rule of Content Promotion

This rule is centered on promotion as against focusing on content creation on your blog.

To illustrate: If you are bored or have free time to spare- whose home would you visit? Is it a stranger you just met or your friend’s home?

My guess is good as yours

While Google search can bring you troves of traffic-its traffic has a lower conversion rate compared to referral traffic.

This is because there is the trust factor to consider.

Now, I am not saying-don’t optimize your site-but am saying promotion is key

Adopt The 80:20 Rule To Build Your Audience?

To Perfect the 80:20 Rule, you must do the following

1.Create Great Content

It’s important you understand that your blog should contain quality content; so HERE is a caveat to this technique.

“Don’t do Substandard Content”

Moving on:

To adopt this technique, you should focus on building connection, and providing value.

Build Connection

To build connection with influencers you need to find them and follow them. To make this strategy effective-follow them on the social network they are most active on.

For example: Though I am quite active on Twitter, I can’t say same for face book. So, if you decide to follow me on face book, the engagement you would have with me would be low.

Engage Them

In order for these influencers to have you in mind; there is need for you to ask them questions, share their post and also comment on their blog. By so doing, you can build a connection with them.

For the sake of this post, I will call this engagement level one.

Hence, to get into level two connection, there is need for you to provide value.

-Provide Value

How to Provide Value to Influencers

Providing value entails: answering questions posed by other people in your influencers comment stream. When you do this, your influencers will consider you as someone who is intelligent and could without your prompting ask you to write a guest post.

Guest Posting

Some people perceive promotion as the art of sharing articles on bookmarking sites, blog commenting and advert placement.

This is far from the truth, as it also includes Guest posting-which is an awesome way of branding yourself. One woman who has perfected the art of promotion is Kristi Hines, and if you need a detailed guide on several techniques to expand your brand reach then Kristi is it.

Guest blogging has several advantages such as creating strong relationship, getting links and putting your content in front of new relevant audience.

According to Neil Patel;

“I have the same experience as Vincent. Guest post has worked REALLY well for me and others. Buffer, the social sharing app, also used guest posting to build their audience. I know a lot of entrepreneurs who do this because it is much easier to leverage someone else audience and drive them over to your site, than it is to build your audience from scratch.

Through guest posting you should be able to get to at least a few hundred visitors a day within 3 months.”

2. Adopt Social Search Optimization

To make your social media shares to be laser focused, it’s important you think SSO. Social Search Optimization involves optimizing your shares, tweets and post in such a way that it can easily be seen on different Social Platform.

Thinks To Take Note Of

When optimizing your post to draw in lots of social shares. You need to think about the headline.

Headline Caption

The headline is so important because it takes a captivating headline for one to read your tweets, or snippet of your post.

This is why Jon Morrow being thoughtful of people’s challenges, decided to create The Headline Hack.

Apart from your headlines, a factor that increases social media share is the inclusion of hash tags. Hash tags are considered best practice as it ensures your shares is seen by your ideal customer or audience. If you need tips on how to maximize your use of Hash Tag consider then consider Lisa Buben post. Lisa highlights some apps you can use to register your own Hash Tag.

3.The Art of Syndication

Another way to spread your content and steal people’s audience is to have it syndicated on popular sites.

This was how Seth Adams Got over 24 million views to his site. His case wasn’t a deliberate act though. Huffington considered the content interesting and decided to republish it on their site.

Now, imagine how many back-links and sales he must have garnered just from that single post being syndicated.

Some sites where you can get your sites syndicated include:

    Social Media Today
    Energy Collective
    Social Customers
    The Customer Collectives
    My Venture Pad

For more sites check out Kristi Hines Post on Wage Point

Though syndication may look like a golden cow, care needs to be taken as it could affect your search engine traffic. To solve this problem, check out how to eat your eggs and have it by reading Nick Steeve Post: How to Syndicate Blog Content while Maintaining SEO

4. Social BookMarking

Am sure Lisa may disagree, but I believe social bookmarking site isn’t dead. Some interesting bookmarking sites you can target your content to include: (marketing) (WordPress)

Of these sites I make use of Bizsugar and must tell you it has been quite useful. Reddit is another excellent site but you need to understand how to effectively use it. Or you will get your self burned.

In Summary, just focusing totally on creating that awesome content consistently on your blog, especially for newbies is a great waste; considering you can leverage other platforms to build up your audience-through some of the techniques shared.

That why I advocate guestblogging as a great tool to accomplish this goal not forgetting that you can also adopt content curation as part of your your strategy.

For content curation, I advocate you use sites such as:

    Scoop it

to mention but a few.

You can also interject other channels such as slideshares and videos as means of re-purposing your post.

This is especially true if you know you’ve created a master piece content.


My name is Brian and I’m a Graduate of Business Administration Marketing. I work full time in Sales and Marketing. I am also the owner of Blog Engage a social network I created specifically for bloggers. Come and join us on Blog Engage