According to Robert Dempsey, paid advertising should be a cornerstone of your web strategy. If you want a powerful strategy for bringing people to your website, you’ve probably used or considered using Google AdWords. But if you don’t know how to make Google AdWords work FOR you – or if you’re like one of Robert Dempsey’s friends who accidentally activated the Google Content Network though, you can have your hard-earned cash sucked out of your wallet within about an hour. The costs of not having an effective strategy are high; the costs of having one without a clue what you’re doing can be even higher.
That’s where Robert Dempsey can help. He launched Dempsey Marketing in late 2010. Rather than focus on mathematical aspects of marketing, Robert approaches business growth scientifically, using psychology, consumer behavior, and technology to help his clients exceed their goals.
If your business is to excel on the web, you probably realize that paid advertising needs to be part of your strategy – but how do you make that work FOR you instead of merely draining your bank account? Unless you’re a Google AdWords guru, you might want to hop onto Robert Dempsey’s latest offer. He’s created a course – High ROI Google AdWords – where, for less than the normal cost of a one hour consultation with Dempsey, you get thee one-hour live webinar training sessions, along with course outlines, mindmaps (and free mindmapping software), audio and video recordings of all three live sessions, and a DVD with all the training covered.
During this training, participants will learn how to avoid the mistakes Robert made, early in his career, such as failing to focus his efforts on the search network, not grouping keywords into ad groups, not using negative keywords, not using a special landing page specific to the ad, and not performing split or A/B testing of ads. Robert Dempsey will cover the basic, foundational concepts needed to build a campaign – including researching and identifying your ideal customers and the keywords that will reach them. In the second session, participants will learn, step by step, how to build an AdWords campaign. And finally, the training will cover advanced strategies, like A/B testing and metrics. There’s even a bonus Q&A session where serious marketers are invited to ask anything, anything at all!
Hurry, though – the first session starts July 31 – tomorrow! Go to http://dempseymarketing.com/journal/paid-advertising-cornerstone-of-web-strategy/ to sign up. Robert Dempsey’s normal hourly consulting fee is $200 – you get four live sessions plus all training materials for less. PLUS it’s backed by Dempsey’s 30 day, unconditional guarantee. Don’t miss out.
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