Face book is one of the most popular social website on the planet. This is good news as it affords you a limitless platform to make your product or service known. However a lack of understanding and information of how to tap into this enormous potential will waste money from your advertising budget and ruin your product’s image. So a little research on how advertising on facebook works will go a long way in succeeding your marketing efforts. Building a true audience on your business’s fan page is very important. It gives you a feel of how your product rates with your visitors.

Let’s look at some of the defeating methods that can lose you fan-page audience in a hurry.

1. Overload your posts with links.

People do not always click on links just because they see them or tag a luring remark to your link. They are on facebook and want to be on it as long as possible with very few redirections if any. So take some time and compose an informative post. Choose words that will communicate the most about your product or service. If possible, keep your URL words as few as you possibly can.

2. Undeveloped, inactive and erroneous posts.

You cannot expect any response from an empty and neglected facebook fan-page. Similarly, a slow and occasionally updated fan page is not of much benefit either. To reap substantial benefits from your page, you have to engage your fans by posting relevant and engaging posts that will prompt your fans to respond as well as one in a while posting a link to gauge how interested they are in your product. Always post accurate information. False information discovered by one of your fans will sweep away your audience in a very short time.

3. Over posting Information

This is the exact opposite of the first two points explained afore. Give people time to digest the information that you post. Wait for feedback and also respond to whatever feedback you receive. You can also try to communicate the same information in a different way. This continually communicates the same information to your audience without being boring. It also allows them to focus on your product for a longer period. Repetition prevents forgetfulness and increases understanding.

4. Closed ended posts

Facebook is social forum. People are not likely to respond to rigid and closed informative remarks. Keep your posts enthusiastically welcoming and appreciable. This will encourage positive and honest feedback from your fan-page audience.

5. Employing Auto-posting sand auto-responding software

Using auto-posting software to post or respond to your posts kills connection to your audience. People like to communicate to real people. We all find ourselves with more that we can handle at times. This is understandable. Find time or have someone look at your posts for you and respond. Do not allow robot softwares to replace you. This will dwindle your audience pretty fast.

The points enumerated above do not require a rocket scientist to understand but they do require a diligent person who places great value on his or her business. Go ahead and implement these nuggets and watch your facebook fan page surge up. Best of Luck!!

About Kaushal Gandhi

Kaushal Gandhi is Director at Aaris Internet Solutions Pvt. Ltd. Aaris is SEO company in India. Kaushal has conceptualized SEO Traingulation Method to get desired ranking. In addition, he is also a passionate blogger and writes on diverse topics such as Search Engine Optimization, PPC Management, and Social Media.

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