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Hi everyone, today I would like to introduce you to someone who is very good at content and network marketing. His name is Brian Newmark and he’s from Philadelphia. He has been in the network marketing niche for some time now.

Content Marketing Strategy

Brian regularly shares content marketing strategies on his blog. One of his latest post is how content marketing can drive traffic to your blog. He basically explains six strong strategies for driving traffic. The first important thing is the blog post itself. A good quality content always gets noticed and are likely to be shared more.  No matter how much you share content on social media you will always need help.

Apart from this, good quality content brings credibility to your blog. The credibility brings to you more traffic. Other than the content itself, the two most popular ways are guest blogging and social media marketing. Guest blogging generally means writing articles on established blogs which has a lot of traffic to begin with. The basic strategy is to bring some of that traffic back to your blog.

brian newmark

Another impressive post on Brian’s blog is 8 Ways to hit a home run with content marketing.

    The first step is the content itself. Creating a good quality content is the key.
    The second step is actually checking up your content. Hiring a content marketing expert before publishing and sharing it can really do some good.
    The third step is having some good quality landing pages when new readers do get there. You can also have a newsletter subscription option which lets your visitors subscribe to your daily or weekly newsletter.
    The fourth step is social media marketing which is most crucial part if you ask me. You need to promote your content throughout Facebook, Twitter, Google+, LinkedIn and some other social bookmarking sites like Digg, Stumbleupon, Reddit etc.
    The fifth step is paid promotions. With Facebook’s latest changes to it’s news feed algorithm, it is clear that the organic reach of content has dropped significantly. Even Facebook has made it clear that promoted content will get more reach to it’s audience than non-sponsored content. Paid promotion may also include search engine marketing.
    The sixth step is actually tracking your progress. It’s important to keep a track of the content that you’re promoting.
    The seventh step is repeating the steps that has worked out well so far.
    The eighth step is tracing your conversion. You need to check your traffic , the bounce rate, social media conversions etc.

Driving Traffic with Content Marketing

Content Marketing is one thing but driving traffic is another thing. Most bloggers do a lot of marketing but only a few are able to drive traffic to their blog. Brian uses five simple methods to drive traffic to his blog.

brian newmark

The first step is creating targeted content. It all starts from the niche from of your blog. You always need to keep in the mind the audience you are targeting and create your content on the basis of that.  Another important step would be building an email list. So, make sure you have a newsletter subscription on your blog.

The most important thing that you can do is create flagship content which generally refers to highly informative content. They are extremely beneficial in retaining repeat readers. And finally the most important step is to hook your readers. When you are able to obtain dedicated readers, you can truly expand your reach.

So, make sure you check out Brian Newmark’s blog. It’s really one of the best when it comes to content and network marketing. You can connect with him on Facebook, Twitter and LinkedIn.

About Brian

My name is Brian and I’m a Graduate of Business Administration Marketing. I work full time in Sales and Marketing. I am also the owner of Blog Engage a social network I created specifically for bloggers.

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