I like to watch some of the things people are talking about when it comes to SEO. Lately the biggest discussions between webmasters and SEO consultants is the ideal that Google will eventually be dropping page rank from their entire algorithm.
The biggest question on everyone’s mind is, “if Google drops Page Rank and stops taking backlinks into consideration; how will Google determine whether or not a website should have authority and how it should be ranking in the search index”.
The reality is, Google will never remove the consideration of backlinks, what they will do is start putting more emphasis on relevancy of content and social influence. This means each specific page will be ranked on the relevancy of the topic. Also, if your article has a lot of social influence such as Tweets, Likes and most importantly Google + it will rank higher as opposed to someone who has little to no relevancy and social influence.
The one major drawback in this situation for example is if you blog on many subjects and have no specific niche. When this is the case you can in fact rank lower overall for your entire site or blog. Blog Engage would rank extremely well for Blogging, Blog Community and other keywords we have high relevancy for. Sadly our story pages that are not relevant to that topic would rank less and perhaps in some cases not much at all.
I’ve also seen Google making huge changes on how they rank sites based on usability from a users standpoint and a search bot standpoint. Making your site fast, easy to navigate and easy for bots to crawl is one step you must take in order to ensure your site ranks well in the Google search engine. So overall making your site easier to crawl and find individual pages is considered as an effective search engine optimization strategy.
No one knows the direction Google is going; we have to agree with the power of social media and the influence it has on today’s society Google will be taking this new technology and media platform into consideration. How much Google will take it into consideration is really unknown, we just know it has to start playing a larger role in determining search engine rankings and authority.
I find one of the greatest things about Google is how much they have become an truly unpredictable company and how much the industry relies on their ability to decipher from what is good content and what is poor quality content. It truly amazes me how they have been able to take billions of search results and find the top articles for presentation to their end users.
What’s your opinion on the subject? Do you think Google will be reducing the importance of backlinking and moving more towards the idea of relevancy and authority? Do you think social influences will start playing a larger part of search engine ranking and if so how do you feel about that? Let me know your thoughts I would love to hear your feedback.