1000 USD 2011 Best Guest Blogger Contest Article Approved
Search Engine Optimization (SEO) has gone with so many changes these days, changes that made us in doubt of our SEO strategies and changes just on the blogosphere right now that will alter the usual SEO practices as we reflect of it today. The way things are made now, are not the way they were made in the past. The same with the way things are being done now, will remain the same developments as ways of the future. It’s about to change and progress again once more. As a person whose job revolves around SEO, Blogging and Social Media, I am aware of these changes keeping track on these at all times.
Now, let’s get about some of the past biggest changes that we look forward to until now. Before I tell you what was happening, I hope you were aware of these changes as these are the changes that are present till now but we aren’t focus on these that much. The changes I am going to express may sound pretty old appalling, but I intent to merely make you attentive on these things. Reaching out the best SEO changes of the past in an easy approach.
Targeting Global Google on Local Search
First off, I am going to depict this important change as this happened quickly but it came very effective and successful. First you need to be aware of this, because many people won’t be. For so many years Google has been proudly building the world seems closer by being the universal search engine as we know it. And now it happened to focus on being a “local search engine”. But you know before having local search, Google have already some other kinds of place search and local searches different from this one that we have today.
We need to recognize it thoroughly, because many will not know what in the world is happening with Google local searches and how are we going to simply qualify or be visible in it. Now, what does this mean to us? Simply, it only means that if you do not have a Google Local listing declared, your nearby local competitors will leave you behind in the dark when local consumers locate them instead of you at the peak of the Search Engine Result Page (SERPs) within Google Local Search.
Here’s the simple yet effective tip to that, claim your free Google Local listing. Fill out the listing completely as possible and then strive to get some responses and reviews posted on your listing. By just simply doing that, you will go a long way toward success in getting the top rank in SERPs from your local SEO hardwork. So easy right? But why you don’t give attention to it?
Be the Best in Yahoo and Bing
While some people become almost weighed down with the fears of the Google Panda update. I found out that in SEO we must learn to cuddle changes because changes are our friend in this evolving world. We don’t need to shift our SEO strategies if we’re hesitant to where we gonna be after implementing our strategies. The truth is, we have a major advantage because we can know how to keep up and go with the change, where many don’t know.
Bing and Yahoo! made well on their established alliance – as well as the sharing of rankings. The about 22% of the search market volume of Yahoo joined the about 11% of the search market’s volume of Bing, combining it now to manage a full third or more of the search market today.So how does this influence us? Anyway, who among us is optimizing sites for Yahoo or Bing? What went before was that many people did not worry optimizing for Bing and Yahoo because it accounted for so little chances to be visible in the actual SERPs. And it’s true!
How could rankings soar in Yahoo and Bing? Now, pay attention to Bing guidelines. Follow the important things on Bing such as:
1. Good titles that include your three most significant keywords and your brand name .
2. Descriptions that encloses your three most important keywords.
3. Make sure each keyword appears on the written pages about two to three times.
4. Make your URL be SEO friendly URLs. This is a big deal in Bing.
In Bing, you have to look back at a bit with history of search. SEO was all about attainment of higher rankings for the most important keyword phrases. That was early in the match and back then, some people assumed that was all we needed. After all if you show up number one for the best keywords in Bing then you must turn out to be a winner too in Yahoo.
Google Instant for Instant Traffic
As a Google Searchologist, I find Google instant annoying especially when my Internet connection is slowing down. I don’t like its preview thingy. But you know, I’ve able to grasp the importance of this change and it entails that we must make our website be attractive as we can. I tend to disregard sites that look boring in the preview. Thanks to Google Instant Preview for making it for us to have a glance on the site before visiting it. Or else we’re just wasting our time. Possible visitors no longer have to click on the search listing to choose if they like our site. The small magnifying glass icon gives us preview mode that shows an outsized thumbnail view of our web page. If the visitor does like the looks of our site, they simply click on it and there you have them.
It goes like the less people who visit our site, the lower our rankings will go because Google does keep an eye on site popularity and visits.
Here’s what you can do, make your site attractive and looks really good. I have visited several sites and many websites have just lost sales in having dull and dry designs and web templates. Be sure to follow the usability standards in blogging and that of have the design of the winners – winning the visitors by clicking your site from a preview through Google Instant.
I believe our job as Bloggers with knowledge on SEO is to keep advanced in an ever changing environment and keep ourselves be not be surprised of current and future developments. There are many ways to solve it, there are many alternatives, and there are many opportunities around, so just keep up! You want to keep yourself conscious of what is upcoming next because that way, you’ll always be able to help out your readers with state-of-the-art skills and advantages not considering of the changing search world.
Please share if you would like to add something. I would really appreciate your insights A LOT!