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The appeal of blogs is multifaceted and their popularity increases more every day. Presently, there are about 200 million blogs online today, according to information provided by NM Incite, which is an increase of five hundred percent over the number of blogs online in 2006.

The types and topics of blogs you’ll find online today are as wide and varied as the personalities of the people that create them. A blog can be a diary to record your deepest secrets, a soapbox for venting your frustrations, a marketing tool for your business or brand, a way to keep in contact with family and friends – or just a cool notebook of sorts for you to collect interesting tidbits you’ve found online.

Hubspot found that:

  • 75% of Internet users read four or more blogs per day.
  • About 40% reported that they read up to ten blogs per day and the other 30% or so reported reading between ten and fifty different blogs each day.
  • Most of those bloggers use WordPress as their platform of choice (about 55 million ā€“ to be exact), followed by Blogger and Tumblr as the second and third blogging platform choices.

According to statistics cited by WordPress:

  • Those 54 million bloggers generate an estimated 1.65 million pieces of content each and every day.
  • Over the course of a month, that equates to 2.5 billion pages of generated content that a whopping 330 million people view.

Other statistics provided by Hubspot stated that 50% of bloggers have more than one blog, but professional bloggers maintain up to four. However, only one in five reported that they update their blog on a daily basis.

Blogger.org recently conducted a survey of 1,000 bloggers across the US to get an idea of the demographics involved in blogging. This is what they found:

  • There were more male bloggers than female bloggers. Male bloggers accounted for 60% of the group while the females comprised the other 40%.
  • 43% of those surveyed use WordPress as their blogging platform.
  • Caucasians were the largest ethnic group in the survey at 48%.
  • African-Americans made up 38% of those surveyed, while Asians and Hispanics accounted for 9% and 4% respectively.

When people start out blogging, they usually don’t have any clear idea who their targeted audience might be. People generally just put whatever is on their mind out there and hope that some like-minded people stumble upon them. Of course, we’re talking about the part-time, blog for the fun of it folks – not the seasoned experts that do it for a living. We found out a little bit about the people who are reading the blogs, but what about the bloggers themselves? Who are they and where do they come from? Let’s take a look.

The State of The Blogosphere found that:

  • 60% of bloggers are aged 18-44
  • 2/3 of bloggers are male
  • One in four bloggers hold some kind of college degree and earn more than $75K per year.
  • 86% of bloggers have been blogging for more than a year.
  • Half of them are married and half of them are parents ā€“ (whether or not the married half is also the parent half, we’re not sure.)

The Blogosphere inquired what their motivation for blogging was.

  • 72% said they wanted to share their expertise on certain subjects with others.
  • 61% said they blog for money or as part of a job.
  • 71% said blogging gives them a venue to speak what’s on their mind.

Not every blog out there is about speaking your mind and sharing expertise. A large number of them are created for marketing purposes by businesses to promote their brand. The data is definitely there to support the theory that blogs are invaluable marketing tool for businesses. Not only does blogging generate new leads, it also helps solidify a company’s current client base. In fact, The 2013 Social Media Marketing Industry Report found that 66% of marketers plan to blog more this year. Here are a few incentives as to why this might be:

  • According to Hubspot, 79% of companies that blog reported a positive ROI.
  • 82% of companies that blog daily have attracted clients solely because of their blog.
  • Companies that blog have 97% more inbound links than those who don’t, which works wonders for their search engine placement and brand visibility.
  • 61% of consumers said they have made a purchase based on information or recommendations from a blog.

If you haven’t started blogging for your business or yourself, now is definitely the time to be looking into it. There are a number of free blogging platforms out there that come with all the tools you need to build a professional-looking blog totally from scratch ā€“ even if you have limited or no technical skills at all. Plus, most of the more popular blogging platforms allow you to integrate your social media accounts like Facebook and Twitter directly to your blog to streamline the information sharing process by making all your stuff accessible from one central location. Pretty handy!

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About Tesur Rajan

Iā€™m a web enthusiast like you and a blogger who blogs at BubbleIndia. You can find me on Twitter, twitter @BubbleIndia. Be sure to add as a friend, Tesur Rajan.

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