In 2020, the latest blog trends are still tied to how search engines help readers find the most useful content. Put simply, content creators along with business bloggers must create an editorial plan that has a pre-arranged SEO plan in place.

This isn’t new; however, now website owners and bloggers will have access to an array of analytics tools to help you make decisions based on data to both target and retarget readers, while the internet is full of useless content and fake news.

Your goal should be to optimize your content so it is visible and useful by using the latest blog software and the right posting sites (https://www.outreachmama.com/guest-posting-sites/). It’s also crucial you remain honest with your intent as Facebook and Google are ready to eliminate “fake” sites altogether.

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To ensure you remain ahead of the curve for blogging, some of the key trends in this industry have been established. From the way the preferences of readers have changed to the rise of interactive posts, you should be able to learn what to expect this year, and in the near future. This will allow you to create much better content for your readers and take your site to another level.

Data-Driven Blogging

Data-driven content is an analytic strategy that uses data that is gathered from customer profiles or buyer personas. The data you use will be acquired from customer profile information. After this, content marketers use these for creating an effective campaign.

Put simply, you create a model of the type of content that your target audience needs or is looking for. After that, create content based on your models. Once the content is published, you receive feedback data and can act accordingly. Put very simply, this is what data-driven blogging is referring to.

You also want to make sure you are hitting the proper website KPIs. These are specific metrics that let you know your blog is doing what it is supposed to. As a result, data-driven decision-making is crucial. You should be somewhat scientific and rational when trying to achieve these goals. You never want to go by feel.

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If you want to create a successful blog, you can’t just rely on texts. This is a trend that is going to continue in the future. Also, this makes sense with the average-persons shrinking attention span.

When you are trying to create useful content for your audience, make sure it is easy to digest. To do this, add beautiful visuals to your text to get your point across. This is a tactic that will help your readers understand more complicated topics much better. For example, if you are planning to create a step-by-step guide, you need to enhance it with screenshots.

However, don’t think that highly visual content is going to stop at just images. You can also add app-like widgets, interactive media such as polls, and videos.

The experts are expecting more websites and blogs to create this visual-heavy content in the future. This is going to help you increase dwell time while delivering useful content to your entire audience. Also, if you choose to create shareable snippets, your audience is much more likely to share them via social media networks. This is perhaps one of the most important blogging trends that are seen today.

If you want to ensure that your content gets the desired results, use the tips and trends found here. Being informed and knowing what to do in the future is going to help you continue to publish the content that your customers want and that engages them on many levels. 

About

My name is Brian and I’m a Graduate of Business Administration Marketing. I work full time in Sales and Marketing. I am also the owner of Blog Engage a social network I created specifically for bloggers. Come and join us on Blog Engage

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