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Some say, their blogs are good because every posts they write got a hundred of comments. What do you think? Yes, or maybe. Then the others say, their blogs are good because every posts they write got a hundreds of social shares. Some are popular in Facebook, or in Twitter, or in Google+. What do you think? Let’s think about this this time.

Blog Comments Versus Social Shares

For an ordinary netizen, I mean those who are not bloggers and webmasters, there is no important thing than the information they will get on a blog. This include the posts, images, infographs, videos, and any other content available. This is also the reason why bloggers like us have the quote “Content is the King”. But for the bloggers, there are lots of things that can consider as important too. Specially those that are SEO-related matters.

Each bloggers have their own strategy on how to attract more visitors (quality visitors who really read the post, interested to the topic/product, and interact with the admin) and rank higher on search engines. And one of the famous strategies is link building.

Some bloggers uses the power of comments to have link juice pointing to their site and have the possibility that some readers might have the interest to click the link and read their blog too. Some uses the better approach (I guess), guest posting. But for now, let’s just focus on commenting.

For Blog Comments

What are the comments for?

I am very sure that comments and comment systems are not included on a blog for the purpose on link building. So, what is it for?

My dictionary taught me that a comment is a noun which means a situation or event that anybody expresses feelings – a remark, reaction, criticism, or observation. And a blog comment system became a part of the blog in order for the readers to react, remark, and criticize the post that readers have read.

Comment system, for me, is a wonderful feature of a blog. Aside from it could help me win this contest from getting lots of comments (LOL), it gives me a lot of ideas and information that I might need in the future to succeed. This could give me idea who my readers are. Are they bloggers too? Are they techies? Are they newbies? Etc. Criticisms that I got from comments is a very good opportunity for me to improve my way of writing. This could help me a lot to know how reader’s eye could see my site’s design.

I know, it is not just for me, because all of bloggers want to get a lot more from readers too. Besides, some comments are friendly to search engines. If a blogger missed something, reader can add that something as a comment and it will became a part of the post for the information that the reader’s provide is on the same URL.

The best feature I love on a comment system is the possibility for exchange of ideas. We are not perfect. We don’t know everything. So, exchanging ideas through comments is one of the best way.

Regarding to the comments count, I guess, the more comments your blog post got (I mean quality comments that are relevant to the post), the more people got the real interest with the topic. Oops, that depends, of course, on the comment because you might got negative one.

For Social Shares

Before, when the big Mr. G (Google) haven’t launched the Panda, social shares doesn’t have impact for ranking. So, the main function of this for bloggers is to promote their blog content by sharing the links on their social networks. This is the reason why bloggers are trying to build a wide range of network on different social networking sites like Facebook, Twitter, and Google+. The bigger the network, the bigger the opportunity to get some interested readers.

And now, after the Panda, social shares have an impact for ranking. Bloggers now desired to get their content liked on Facebook, tweeted on twitter, and +1ed on Google+. Why? A simple like on Facebook can reach a wide range of audience since Facebook is the third biggest country in the world by population count; a single tweet can reach a wider audience by the proper use of hashtags; and a single +1 can add points to ranking. I believe that likes and tweets can add points for ranking too, but I am not that sure though. Oops, there’s one more, Pinterest population is becoming bigger too.

Observation and Questions

I am just wondering, I saw some sites where a post have a lot of comments but have few or zero social shares. What does it mean? Is the post not worth of sharing? Then, there are also sites that have a lots of social shares but have only few or zero comments. What does it mean too? Is the post doesn’t inviting for interaction?

So, what would you choose – hundreds of comments or hundreds of social shares?

A blogger can choose both because they have enough time to think on how can their posts can gain a lots of comments and make it worth sharing on social networks. But if you are going to choose only one? Which would you give your focus? Which is needed more? Which is more beneficial?

Please share me your thoughts and ideas regarding this. I’d love to read your comments and I’d love more if we could make it a thread of exchange of ideas. I’d love if you could share this content too on your social networks.

About Kris Edison Macomb

I am a Computer Engineer by profession who specializes on software development. I know different programming languages like VB6.0, VB.NET, Python, PHP, Javascript and Java. In fact, I'm a hobbyist who just try to develop different programs just for fun. I love blogging too. Since I discovered the fun in blogging, it becomes one of my hobbies (next to programming). There are several blogs I started but I left them all since I started NooBite.