LinkedIn has recently announced its growth, touching the 546 million users in more than 200 countries and geographical areas.

With nine million connected companies, ten million active workers and an average of one hundred thousand articles published every week, this is definitely a place where you can build and market your online presence.

If you want to leverage the power of LinkedIn, here are nine essential tips to use this social network to the fullest.

1. Customize Your URL

Customizing your profile URL helps you look more professional. Also, it will be easier to share and will not be dispersed among the thousands of profiles that contain simple numbers.

Doing this is very simple. You just need to enter the profile settings and click on “Edit profile URL”:

In this way, you can insert name and surname instead of the string of numbers, making it more personalized and palatable. This little trick will allow you to show how careful you are with personal branding.

2. Enter The Link Of Your Website

Instead of the predicted field in the contact list, use the Portfolio section.

You can add different jobs, links and descriptions, to create an attractive profile for your contacts.

Make sure you include all those jobs that really made the difference and that completely represent your business profile.

3. Add a Relevant Cover Image

Using a proper cover image that is relevant to your niche will help your profile visitors identify what you do, at first glance.

If you own a company, you can use a graphic designer to create a cover image that is the same for all your employees. In this way, the concept of belonging to a community will be strengthened.

If you are a freelancer, you create a customized image that lets people understand who you are and what you do, at the first sight.

T. Harv Eker is the perfect example of using a relevant and proper LinkedIn cover image. As an entrepreneur and author of bestselling books, he created a composition of different pictures that also reminds his other activities as a public speaker and results coaching:

The size of the LinkedIn cover image is 1584 x 396 pixels, so be careful. If you are not a graphic designer and do not have the chance to rely on someone who is an expert, with Canva you can create beautiful images of personalized dimensions.

4. Work on SEO

Did you know that Google indexes LinkedIn profiles according to the SEO rules?

When you are filling out your profile, make sure you use the keywords that best represent you professionally in the headline, in the summary and, again, in the description of your work experience.

5. Leverage Groups

Groups are useful to make themselves known by posting interesting content.

All users in the same group can use direct messages to communicate with each other, up to 15 per month and per member of each group they belong to. You can leverage this feature to send personalized messages in order to improve your personal branding and amplify your professional network.

Did you write any content that you consider particularly useful for a specific group? Take advantage of this functionality and share it with members, obviously without spam.

6. Use Mentions

If you want a particular status or content to be viewed by a specific company or user, you can use the mention function (which is the equivalent of the Facebook tag).

This does not mean that at every update you can tag 30 people to show your new article. Instead, use this feature carefully, because the step to become a professional spammer is short.

7. Take Advantage of the Pulse Function

As already mentioned, LinkedIn indexed profiles based on the keywords used. If you do not have a blog where you can write authoritative and useful articles related to your sector, you can use the Pulse feature (think of it as the LinkedIn news section).

The final effect is equal to a real article. You can use a cover image, insert the title, the H2 and the quotes. Also, you can add links on certain keywords, embed images and Youtube videos, making it very similar to a real blog post.

8. Ask for Recommendations

Self-praise can be counterproductive, but if the compliments come from another person they are more credible.

The recommendations should highlight the salient aspects of your professionalism, but also those of your personality and soft skills, such as the ability to problem-solving or teamwork.

9. Fill Up the “Accomplishments” Section

In this section, you can add the training courses you completed, or the most important projects you have accomplished during your career (e.g. development of the company website). You can also enter the languages ​​spoken (without cheating) and if you have received any prize or recognition.

The more detailed information you will be able to enter in this section, the more your profile will appear complete and professional.

Bonus Tip

One last tip: if you do volunteer work, enter it in the Volunteer Experience & Causes section. Showing yourself as socially engaged people could give you some more points during the selection process.

LinkedIn is an important tool for personal branding, so be sure to follow the above mentioned steps and leverage its full marketing power!

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