We all know the benefits of having good search engine rankings,

Consistent evergreen traffic, leads, and sales.]

And here’s what: SEO is not rocket-science. It’s pretty simple when you know what to work with and how to do stuff.

Here are 10 simple SEO tips that can give you a super quick ranking boost, and improve user experience at the same time:

Increase the size of posts

This advice has been rehashed for as long as I can remember, and for a reason- longer posts simply rank better.

And it has been confirmed over and over again, from a number of studies.

Start increasing the average size of the posts, and keep a minimum post length of 2000 words. The size should preferably be in the  2000 to 3500 words range.

Include more images

Who likes to read drab, boring text with no pictures? No one!

We know that including images in content will certainly and significantly improve its overall appeal.

But what makes it so important?

Adding images makes the content much more engaging, and increases on-page time, which is a very important Google ranking factor.

But just adding images randomly won’t do. Include the alt attributes within image tags because search engine bots read alt attributes.

And not just that:

Google’s image search picks up on the image names so it is essential to include keywords in the image names. Provide an accurate description of the image not only in the file name but also in the alt attribute.

And instead of using underscores between words, go for dashes. And of course, stay away from non-alpha characters.

The Title tag is Half of Your On-Page SEO

It is a matter of vital importance to give each page and post on the site a proper, descriptive and well-optimized title tag.

Even though the importance of the title tag is well known, most webmasters find workarounds for optimizing their title tags that hinder SEO. Some examples are WordPress plugins that add the ‘- Domain Name’ slug at the end of the title, resulting in title tags that exceed the 65 char recommended limit.

This is an even bigger problem on ecommerce stores. In a study we did to find the best ecommerce platform for SEO, we found that some very popular ecommerce platforms don’t even offer the ability to add independent page titles!

Make sure you take a look at your title tags and optimize them one by one.

Internal page linking

This one is such a no-brainer, but a hugely underutilized strategy that when Brian Dean posted on how he achieved first page rankings for uber-competitive SEO keywords simply by adding an interlink from one his previous posts on Backlinko, the entire community went haywire.

Here’s exactly how you can use this strategy:

Go over to Ahrefs, and find the top performing content on your website or blog using the ‘Best by Links’ section in the sidebar.

This page will show the pages on your website or blog that has the most number of backlinks.

Simply add interlinks using target anchors to other pages on your blog or website that you want to rank.

Easy peasy.

Optimize your Robots.txt for crawl budget

For SEO newbies, the Robots.txt text file assists the search spiders in indexing the site. It is located in the server’s root directory and indicates to the search spider which pages are to be indexed. If any page is not indexed, that page won’t make it to the search results.

Okay, now here’s where it gets technical:

Search engines allocate a crawl budget for all website in their index. Which means- search engine spiders will only crawl your website so much every month. We need to optimize our Robots.txt file for this crawl budget so that useless pages are not indexed or crawled, and only the pages that we want to appear in the SERPs are crawled.

How many times have you seen those nasty PHP and .css files on your site popping up in the SERPs? It’s not only useless having them show up in Google, but it’s a sign that search spiders are crawling stuff that need not be crawled.

So block them, period.

Noindex Tags and Category Pages

This is one of the first issues we fix on client websites when they sign up. Category pages are useful for ecommerce websites. They might serve some UX advantage on blogs. But do you really need them to show up in Google, when all the content that shows up on a category page is content from other blog posts?

Although it’s unlikely that Google will slam anyone with a duplicate content penalty over such a petty issue, I wouldn’t want my category pages ranking above my blog posts.

Not to mention that tag pages are both useless both from a UX and SEO point of view.

So, just go ahead and noindex, follow your tag and category pages. (Follow so that spiders can crawl them).

Use a CDN

Website load speed is known to be a very important Google ranking factor.

Using a CDN is a genius hack that you can use to get your website to load faster and reduce latency. This tip is so helpful because setting up a CDN is as easy as pointing your DNS from your registrar to your hosting. And with the number of companies that offer CDNs these days, you can get a good plan for cheap.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net


Catalin is the founder of Inspired Mag, and his current obsessions are Sun Ra and matcha tea. He tweets at @zorzini and photo blogs at @matcha_tea_com

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