Gone are the days when visual design determined the success or failure or a website. Today, we all compete for providing better usability and utility. It is because we have all come to realize that the visitor is the one with the mouse who would be the only person to decide whether he wants to click further or not. This has led to focusing on user-centric designs today because if a user is unable to find his way around a feature, then it might as well not exist – such is the power of a user-centric design.
In an attempt to make your website a profit-making business, focusing on the needs of users is imperative. One of the many ways to ensure that you are going in the right direction is website traffic. It acts as the signal of what you are doing right or wrong. Here’s how you can make 7 simple changes in your website design that will boost traffic and make you some new customers.
- Don’t test users’ patience
Every time you are to offer something to the user, a service or some tool, the requirements for that should be kept to minimal. The less hassle there is to complete an action, the more you will attract new visitors.
Think like a first-time visitor. Would you rather play with the service, or fill out long forms? The former would be the correct answer. So, let them discover a service without forcing them to share any of the private data. Stop forcing the users into sharing an email for the sake of testing a feature or you will lure them away. The idea is to remove the barriers to put up a good first impression and you will be adding up traffic within no time.
- Hold users’ attention
There are particular aspects of the website that attract more attention than any other element present. For instance, images will grab more attention than just text while bold sentences and catchy headlines will be a real head-turner as against plain text.
If you create patterns out of the visitors’ motions and how they recognize the website, you will understand that videos can be annoying, yes, but from a marketing perspective they are doing a good job in seeking attention. If you make the video about a complicated product, that would be even more so helpful in getting the users from point A to point B, as you continue to answer questions. So, don’t just be a head-turner, be a problem solver to them.
- Bring features to limelight
Today there are so many websites we stumble upon that guide us through the way with visually appealing 1-2-3-steps. With added visual effect, this user-friendly way is extremely effective.
Doing so requires a great deal of effort in the background. Ensure that your navigation is uncluttered with the use of words that users are familiar with. The idea is to let the user see clearly the functions that are available to him. This is one of the greatest strength of a user interface design.
- Write a great copy
With an addition of user-centric approach that any top-notch web design company utilize, it has become essential to adapt to the writing style of user’s preferences and their browsing demeanor. If you promote too much, stuff in keywords or use lengthy text blocks, you are sure to lure them away.
So how would you write a great copy that will help in conversions? Just talk like a problem-solver to them or in other words, talk business, but don’t be too technical or promotional about it. Use lucid and objective language, concise phrases and bullets to make the overall content reasonable. This also refer to the Calls to Action buttons. Be straight-forward about what you want the user to do, for instance, use “Sign up” for a registration – nothing fancy, only business.
- Use white space efficiently
White space is your friend, really. It helps in reducing the cognitive load a great deal and makes the information presented on the screen quite easy to perceive. When a new visitor stumbles upon the website, he tries scanning in an attempt to divide the overall content into digestible pieces of information.
If your website is a complex structure, you will be creating a lot many obstacles for the visitor. So, use whitespace solution by either separating the two design segments by a visible line or if you can then with some whitespace only. It helps in reducing complexities and makes structures hierarchical.
- Test often
Each web design project should be tested, not too late, not too early, not too little and not for any wrong reasons. It is because there are stakeholders involved, user preferences that matter and elements that may impact the overall design. Top digital marketers who have helped several entrepreneurs up their business prospects are crazy about testing, split testing and some more. It is because they understand that all great sites in the making needs to be tested.
- Way Forward
Studying the user and their demeanor has become the number one priority today. No compromises here. This is why there is a dire need to tweak websites in ways that appeal to the user. Make these simple changes today and watch your traffic grow.
About Mariya Sabeen
Mariya Sabeen Irshad is a creative writer by passion and a content marketing professional by profession – a tech-savvy who is currently associated with Dubai Monsters, a creative design studio. With an MBA in Marketing, she holds relevant industry experience and writes about digital marketing, mobile applications, web designing tips, career counseling, game development and trending technology news.
Tags: Website Traffic
Dhaval Parmar
November 2nd, 2016
This is a great article that really makes you think the overall design and purpose of your website
User Friendly-Always remember to make your site user friendly.
Make it less complicated
People are inherently lazy. They prefer simple ways of doing things. Do not offer a complex one if you wish to retain your clientele.
Amit Kumar
November 7th, 2016
Hello Mariya,
Well, blogengage is a clear example of user-friendly website, people these days love short-sweet things, that do not waste their time and still solve their problems.
And that’s why we should always write pint to point, including all the graphics to make things attractive and then do not make people wait for that particular point, for which user landed on our website.
And regarding these points, you post is a brilliant one, explained quite briefly.
Great work done !
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Essay Writer
November 11th, 2016
Thank you for these great tips Mariya. Here are some more I’d add, When you start writing regularly about a specific subject (your expertise preferably) an audience will develop and this will bring costumers. In this this day day and age, its also important to use social media to syndicate your blog posts. One way is using YouTube . It is a great way to drive traffic.
Thank you for sharing this post. I will be always checking your blog thanks.
Aaron Kay
November 11th, 2016
Hello Mariya,
I know for sure that keeping users around is one of the best things you can do in 2016 for SEO. Creating some sort of flow they’ll take to keep them around and have a structure is definitely important, ties into the ‘keep their attention’
Great post.
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Aditya Singh
November 18th, 2016
thanks for sharing this. As a audience you have to engage the audience in your site. Provide a new information through article and it is the best way to gain new loyal audience for your site..
Website design is the best way to attract new audience as the site is faster audience will going to stay on your site as long as possible.
thanks for this great article
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vijay
November 18th, 2016
You ate right social share also matter in get ranked in Google searches. You have well shared dude. I am a daily blog reader of yours. Social share also helping to make your site’s strength more powerful as before social share.
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Sagar Nandwani
November 19th, 2016
Thanks for the article! ! a lot of it was known to me, but refreshing the brain helps to keep a person on their toes. It’s also a great reference for beginners. I would just add that being a true (sincere) contributor to conversations and in the community of your industry are huge. I think it takes time to build an audience and being that there is a boat load of spam, it takes awhile to build trust. So read articles, comment on articles, share those articles, credit the writers of those articles and repeat. Create great content, continue be social and the traffic will come.
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Wilson Smith
November 23rd, 2016
Great Post!
The information which you have given will help a lot to improve or boost the website traffic. This post will be very useful for beginners. Keep on Updating.
zeniwo
November 29th, 2016
I really appreciate the tips provided by you, specially the second one is very crucial.
To keep people interested in reading the article we can try using interesting tone, nice images, short paragraphs etc.
I will try to follow these tips and grow my websites’s traffic.
Thanks again.
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Peter
November 29th, 2016
Thanks a lot Maria for this precious content you posted here. I’ve some websites and I always look to increase traffic on my websites but its happening in very slow rate. Can you please suggest me something else except this above information. I am working hard to increase traffic on my websites but couldn’t make it. Really need some guidance and I think you can do this very well.
Thanks & Regards,
Peter
Adarsh Kumar Maheshwari
December 3rd, 2016
hey there,
thanks for sharing this informative article. Now i think i can boost my traffic by implementing your tricks.
i will let you know results.
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Jayce Ooi
December 5th, 2016
Doing these without marketing your site brings nothing. This is what I am facing… Any help?
Err… My words are not enough again. Let’s make it enough with these… 😉
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forhad
December 11th, 2016
The best way to engage more people to targeted niche are making article or providing information through psychological analysis of the targeted people. Your indicated point are also valuable.
Katty Fielf
December 14th, 2016
Hello Maria,
Well, totally agree with your points, these are small points, but have big impact on our blogs and that’s why most of us are failing to attract traffic, as we do not focus on small point.
Although, I will make it simpler, by saying “write point to point, explain clearly and make it easy to read” this is what i follow to attract readers and also write catchy titles.
Correct em If I said anything wrong?
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Karan Lugani
Twitter: trickearn
December 15th, 2016
Minimal is the future. We’ve seen websites ditching sidebar just like Medium because it leads to a better reading experience for the readers. Also, as you mentioned Copy plays a major role in sticking people to a blog.
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Sanu Mondal
January 5th, 2017
Very tips here i have found by you really i have been very helpful by this post. I will use your tips for my Blog site. I hope i will be able to increase my traffic.
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Mohd. Atif
January 6th, 2017
Wow, excellent tips, I learn many things from this post. I think now I can boost my website traffic by using your tips & tricks. Thanks Mariya
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Vizown
January 10th, 2017
Thanks for sharing such useful and helpful tips. These tips are so simple and practical. I will definitely be using them to boost my websites traffic. Hoping for the best of results.
Thanks again
Jayant
January 11th, 2017
Wow!! That was really an enjoyable read. Learned some new stuff which I am going to apply. At the end of the day, it is all Traffic which matters for any website More the traffic, better it is.
Thnx for the insight. Appreciated!!!
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Adithya Shetty
January 17th, 2017
Hi Mariya,
Informative post! Writing a great copy or content is the best way to increase traffic. Usually good content can bring natural search traffic!
Thanks for sharing!
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Mohan Das
January 18th, 2017
Nice tricks to boost website traffic, We should focus on content and create a great quality content.
SEO is important.
We should optimize our website for search engines to easily find our content and to rank higher in search engines.
Thanks for the article!
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Yachika Verma
February 1st, 2017
Hey Mariya,
Thank you sharing these tricks . It is very helpful for me. I will definitely using these tricks. Your article indeed very interesting.
please keep writing or sharing your articles.
Seo Work
February 1st, 2017
Really awesome and interesting tricks.Thanks for given tips for boost our website.I like very much.Please keep sharing like this.
If you want to earn money online so you can join seowork.
vlad
February 4th, 2017
I’d like to add a link building technique I recently found out. There’s s site called HARO which is a site for journalists looking for expert sources. Sign up for free and answer journalists’ queries and if you get published you receive a VERY high quality dofollow backlink from that post.
Lucy Orloski
February 10th, 2017
Thank you for these great tips Mariya. The information is too interesting and informative. Thanks for sharing.
please keep writing or sharing your articles.
Susan George
May 4th, 2017
Mariya Amazing tips. Will these tips also help me to get organic traffic or just social traffic..? I have always been a great follower of your great blogs. Waiting for your precious reply.
Thanks for your concern
Sagar Nandwani
July 13th, 2017
I think there are some pretty good traffic tips listed in this blog article. I would say it’s best to narrow them down though so that you can focus on one or two strategies and master them for best results. At least that’s how I like doing things.
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Rahul
October 29th, 2017
Hey Mariya,
Thanks for these amazing tips these were really helpful for a new website owner even experienced thanks for sharing keep writing and sharing these kinda informative article.
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Sunil Muraleedharan
November 6th, 2017
Hey Mariya, the way you communicate with audience is interesting. I think more than anything the quality of the content, the way you communicate with readers holds more importance for driving readers into a blog. from reading your article what i understand is that you are giving that message . That is content is king.
Nice article
Thank you
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