Gone are the days when visual design determined the success or failure or a website. Today, we all compete for providing better usability and utility. It is because we have all come to realize that the visitor is the one with the mouse who would be the only person to decide whether he wants to click further or not. This has led to focusing on user-centric designs today because if a user is unable to find his way around a feature, then it might as well not exist – such is the power of a user-centric design.

In an attempt to make your website a profit-making business, focusing on the needs of users is imperative. One of the many ways to ensure that you are going in the right direction is website traffic. It acts as the signal of what you are doing right or wrong. Here’s how you can make 7 simple changes in your website design that will boost traffic and make you some new customers.

• Don’t test users’ patience

Every time you are to offer something to the user, a service or some tool, the requirements for that should be kept to minimal. The less hassle there is to complete an action, the more you will attract new visitors.

Think like a first-time visitor. Would you rather play with the service, or fill out long forms? The former would be the correct answer. So, let them discover a service without forcing them to share any of the private data. Stop forcing the users into sharing an email for the sake of testing a feature or you will lure them away. The idea is to remove the barriers to put up a good first impression and you will be adding up traffic within no time.

• Hold users’ attention

There are particular aspects of the website that attract more attention than any other element present. For instance, images will grab more attention than just text while bold sentences and catchy headlines will be a real head-turner as against plain text.

If you create patterns out of the visitors’ motions and how they recognize the website, you will understand that videos can be annoying, yes, but from a marketing perspective they are doing a good job in seeking attention. If you make the video about a complicated product, that would be even more so helpful in getting the users from point A to point B, as you continue to answer questions. So, don’t just be a head-turner, be a problem solver to them.

• Bring features to limelight

Today there are so many websites we stumble upon that guide us through the way with visually appealing 1-2-3-steps. With added visual effect, this user-friendly way is extremely effective.

Doing so requires a great deal of effort in the background. Ensure that your navigation is uncluttered with the use of words that users are familiar with. The idea is to let the user see clearly the functions that are available to him. This is one of the greatest strength of a user interface design.

• Write a great copy

With an addition of user-centric approach that any top-notch web design company utilize, it has become essential to adapt to the writing style of user’s preferences and their browsing demeanor. If you promote too much, stuff in keywords or use lengthy text blocks, you are sure to lure them away.

So how would you write a great copy that will help in conversions? Just talk like a problem-solver to them or in other words, talk business, but don’t be too technical or promotional about it. Use lucid and objective language, concise phrases and bullets to make the overall content reasonable. This also refer to the Calls to Action buttons. Be straight-forward about what you want the user to do, for instance, use “Sign up” for a registration – nothing fancy, only business.

• Use white space efficiently

White space is your friend, really. It helps in reducing the cognitive load a great deal and makes the information presented on the screen quite easy to perceive. When a new visitor stumbles upon the website, he tries scanning in an attempt to divide the overall content into digestible pieces of information.

If your website is a complex structure, you will be creating a lot many obstacles for the visitor. So, use whitespace solution by either separating the two design segments by a visible line or if you can then with some whitespace only. It helps in reducing complexities and makes structures hierarchical.

• Test often

Each web design project should be tested, not too late, not too early, not too little and not for any wrong reasons. It is because there are stakeholders involved, user preferences that matter and elements that may impact the overall design. Top digital marketers who have helped several entrepreneurs up their business prospects are crazy about testing, split testing and some more. It is because they understand that all great sites in the making needs to be tested.

• Way Forward

Studying the user and their demeanor has become the number one priority today. No compromises here. This is why there is a dire need to tweak websites in ways that appeal to the user. Make these simple changes today and watch your traffic grow.

Tags: Website Traffic