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Facebook groups, although not new, were restructured late last year and since then there has been an uptake on the number of groups created in every imaginable category, including groups aimed at blog owners. This is great for several reasons including getting help for your blog, asking questions of other members, pitching in and contributing to the blogosphere and or simply for the camaraderie.
Groups are great for bringing a niche community together of like minded individuals; be it for business, sports, travel, tech or whatever topic the group was formed for.
In the specific case of blog owners, below we highlight four additional good reasons on why to join Facebook groups.
4 Good Reasons To Join Topical Facebook Groups
1. Relationship Building
One of the best reasons to join a Facebook group (or any group for that matter) is the relationship building aspect inherent in the set up. When you join a group you get to meet a variety of members of which you could possibly have a lot in common with. You might be a new blogger with a ton of questions about how to manage, run and grow your blog. If as a newbie blogger you join a group with diverse members then you know that being able to brainstorm or get feedback from an experienced blogger is a nice advantage to have. There’s nothing like having a buddy to help you along with questions, feedback, tips and advice. However it’s a give and take, which means – you need to bring your cards to the table and offer as much of yourself as possible, and this may manifest itself in various ways. Maybe you have a massive (and active) Twitter following and can help other bloggers promote their article, service or product. If that is the case, you could offer to tweet out in exchange for content, links, referrals, etc. Speaking of referrals, referrals are the lifeblood of any business, so if you’re (what is called a connector) as in you’re good at connecting people – consider this an asset to be leveraged. Who doesn’t want their wares promoted by someone who is well connected? Use this to your advantage and ask for something in return, but not just anything – something you really want and would help you in your business.
Take away – Relationships are like a garden, you must grow and nurture them until they fully bloom.
Another great built in feature of joining a Facebook group is the exposure you stand to get from just being a member. You can share your website with others, you can link to blog posts, share a tweet and so on. The group might partake in various activities to get members engaged and keep them active, such as monthly or weekly challenges, contests, giveaways, interviews, jobs and more. However the key to getting exposure is to become an active member of the group and help when needed and or simply show up and let your voice be heard via regular status updates. Also give it time, as some groups (if they’re new) may not be quite as active, but if you stick with it and at least show up, this contributes to the overall growth of the group. So don’t give up too soon. However if your main goal is to become part of a large and active group, then look for such and join up. No need to join a group you don’t feel is a good fit.
Take away – Participate to elongate.
3. Joint Ventures, Partners And Bartering
Have you ever traded services for a product or vice versa? Maybe hooked up with a neighbor to throw a garage sale? Well the same concept applies online in the form of joint ventures, partnerships and bartering. With bartering you exchange what you have with what you need, with a partnership (or JV) you join up with someone else to maybe co-author a blog together, host a contest together, launch a *hot* new product, share each others content, promote each other on social media and well, the ideas – can go on and on.
Take away – A partner is like a puppy, show him or her some love and rewards will soon follow.
4. Conduct Business With Friends
Looking for a specific service or product to buy, maybe an ebook or WordPress theme or other similar item? If so, then ask the members of your group and do business with friends. Once you’ve established a relationship with others, it will be that much easier to conduct business. Who would you rather have design a blog header for you? Some stranger you met on Fiverr for $5 or someone from your group you’ve been talking to for a few months and have really gotten to know and even like. That’s a no brainer. It might cost more than five bucks, but you might also get better service and top notch quality.
Take away – Doing business with peeps you know is good business.
As with any other social media effort, you get out of it – what you put into it. You’ve now read the four reasons why you should join a Facebook group for bloggers, what did we miss? Do you belong to any groups, if so – which one? Leave the name, and link below in the comment area.
Social media has become a boon for bloggers and that most definitely includes Twitter and Facebook. Sorry Google + and Pinterest, we will mention you next time.