Article marketing is one of the most powerful ways to drive quality targeted traffic to your site. As soon as someone gets into blogging and internet marketing, they start hearing about article marketing and how effective it is. So, article marketing becomes one of their priorities. Unfortunately many of us dive into article marketing without really knowing much about it. Most of us start writing article after article and submitting them to the few article directories we know, and hope for it to be approved, so we can get some backlinks and some much needed traffic from them. Not surprisingly most of us fail, and that leads us to believe that article marketing doesn’t work. 99% of us fail in creating an effective article marketing campaign, simply because we often forget to take the basic but essential steps for creating a highly effective article marketing campaign. There are some important thing that an article must contain in order to bring you more quality traffic. Lets take a look at 4 important things an article must have to be an effective article for driving targeted traffic to your site.
Quality And Unique Content
You can’t just write what you want and expect that people are going to read it and click on your links. Your article should be a source of useful information and tips for those who come to read it. Often times i see articles that don’t have anything new or useful to offer. just rambling the same old stuff and hoping people will like it, isn’t going to get you any traffic. Thanks to the internet and the communication revolution it brought us, today’s readers are more sophisticated than ever. They are looking for useful information that can actually solve a problem for them. Finding articles online is as easy as typing article in your search box, but finding a useful and quality article that you can enjoy reading it, is not. Provide quality and fresh article, and you don’t even have to ask them to click on your link and visit your site, they will want to click on your link and see what else you have to offer.
Relevant Keywords and Keyword Phrases
Your article has to be centered around keywords and phrases that are relevant to your site. Most people who search, are actually searching for specific things. So, if you have an article about making money online, you have to use terms and keywords that represent the subject of money making, such as “how to make money online”, ways to make money online”, easy ways to make money online” make money online with…” and etc. use relevant keywords in your article, whether its a one word key word, or a long tail keyword. When search engines try to find content based on the search term provided by the searcher, they look for content that not only have that specific term, but also have related phrases and keywords. having those relevant keywords gives your articles a higher chance of being found by the people who are searching for it.
Good Keyword Density
It is very important to have a good keyword density in any article you write. Stuffing your article with keywords and phrases to the point where it makes the whole article meaningless repeat of certain phrases, can hurt you more than if you use no keywords at all. Not only you get penalized by search engines such as google, which will cause your article not to be seen by searchers, but also it takes away the quality of your article. There has to be a balance on how many keywords you use in your articles. keyword density is a question that have many answers, but most people would agree that an articles should at least have ten to fifteen percent keyword density.
Author Link
Of course submitting article to article directories for getting backlinks and more traffic would be pointless without a proper instructed resource box (author info). Resource box is your reward and ultimately the whole purpose for your article marketing. The link represented in that little box is what will not only give you a higher search engine ranking, but also a great deal of quality traffic to your site. Spend some time and effort to make an attracting link with an attention grabbing text. Instead of putting yoursite.com as the text for your link, use a relevant keywords to your site, something that will draw attention to itself and makes the reader want to click on it. A simple way to find out what works or not, is to look around and see which article marketers are getting good traffic from their articles on article directories, and incorporate their techniques for creating a link with high gravity.
A successful article marketing to get you higher page ranking and traffic comes down to Content Quality, Relevant Keywords, Good Keyword Density, An Attractive Link. If you want to establish yourself as an authority in your niche, achieve a higher page ranking, as well as driving huge amounts of quality targeted traffic to your site, incorporate these simple things in each and every one of your article that you submit to article directories as a part of your article marketing campaign.
About The Authore
Satrap, is the author of BlogStash, a blog covering everything from online money making like affiliate marketing, paid surveys, gpt, blogging money, article marketing and etc, to blogging tips and seo. Honesty and integrity is what drives satrap to provide quality and informative content that is actually useful to his readers. To get your share of this information, please Visit www.BlogStash.com or follow satrap on twitter
Author: satrap (1 Articles)
Satrap, is the author of BlogStash, a blog covering everything from online money making like affiliate marketing, paid surveys, gpt, blogging money, article marketing and etc, to blogging tips and seo. Honesty and integrity is what drives satrap to provide quality and informative content that are actually useful to his readers. To get your share of this information, please Visit www.BlogStash.com
4 Essential Point To Remember For A Successful Article Marketing…
Article marketing is one of the most powerful ways to drive quality targeted traffic to your site. As soon as someone gets into blogging and internet marketing, they start hearing about article marketing and how effective it is…
I haven’t used article marketing for years, but I think it’s a solid method for driving traffic. This is a thoughtful list of things to focus on.
Alison Moore Smith´s last blog ..6 Steps to Startup with WordPress: The Guide for the Wannabe Blogger
Thanks for the comment guys. I cant say enough about article marketing. Specially if you use the right article directories. Alison you should get back into article marketing. Do this- every day submit 1 or 2 article to just ezine.com, for one week. Just one week. That’s about 14 articles. You don’t even have to write new articles. You can use articles you already have written and are on your blog. Use your resource box (about author) to convince the readers that they have to check out your blog. You do that for a week, just 10 article will even be enough, and i guaranty you, your going to see at least 10,20 visitors a day from ezine, sometimes more sometimes less, Obviously the better your writing and your resource box is, the more people will check it out. Now from there you can do whatever. If your building a list, then have your opt-in box ready with some free reports or something. Because the traffic from ezine is highly highly targeted. So if they are on your blog, they really are looking for such information. Don’t put this off. I did that for a long time. Then one day i just started submitting 1-2 articles and from then on it became so easy and almost like a habit. And believe it or not, ezine is my number one traffic resource 85% of the time. If you need more info or have questions please don’t hesitate to ask. I am new myself, but we can all learn something from each other. Good luck.
satrap´s last blog ..7 Common Viral Marketing Mistakes To Avoid, To Successfully Promote Your Blog, Product, or Service
I am unfortunately one of the 99% who started out with article marketing and did not have a clue how to use it properly. I wrote about 10 articles for ezine articles, but didn’t see any traffic so I stopped. They recently sent me a nice coffee mug in the mail, so I have been thinking about giving it another shot. Thanks for these tips.
Brad Harmon´s last blog ..My, What Great Pics You Have!
Brad, believe me man, its so easy to do it once you get the hang of it and realize what kind of article the accept. Its just that you have to get in the habit of doing it. Tell yourself your going to submit at least 1 article a day or whatever you think you can do. And you don’t have to write new articles every day. If you don’t have time one day, just submit articles from your blog. The reason you may have not seen traffic could be your keyword use or the timing. Sometimes ezine is just dead, but most of the time its keyword usage and specially your title. Oh boy, a good title can really attract people to click on that article title and read it. Once they are their, its your job to make a great resource box that they can not resist clicking on your links. Its the most important part of it. And you can do it very easy if you have problem with it like i had. I had no idea how to write a good resource box(about author), so i went on ezine and i looked at the top writers who are also affiliate marketers, and i just copied their work. I mean not word by word, but you get the idea.
So start doing it man. Your missing on really good highly targeted traffic plus back links and higher page rank for your blog.
Any way, best of luck.
satrap´s last blog ..Achieve Article Marketing Success By Avoiding These 3 Common Article Submission Mistakes