These days the idea of becoming a full time blogger is not so “out there.” In fact, more and more stay at home parents, hobbyists, and small businesses are turning online to supplement their incomes. This propagation of make money online opportunities has created an influx of bloggers and in many cases has completely saturated a variety of niches.

Despite the increase of bloggers, the amount of people actually making real profits online is small and due to a variety of reasons will only be getting smaller. The fact is that if you are not treating your blog with the attention and respect that you would treat a brick and mortar business then not only will you fail, but you’ll also have wasted tons of effort producing content that no one will ever see.

The good news is that if you are serious about taking your blog to the next level, there are many things that you can do to become a competitive webmaster and dominate your field.

1. Learn To Use and Understand Analytics

If you are not using Google Analytics or some other form of visitor tracking, you are essentially driving down a dark twisted road with no headlights. Understanding your traffic sources and visitor habits is essential to proper growth.

The foundation of any online business is traffic, and the best way to increase it is to scale up what is already working for you. This is why analytics is crucial. It can help you figure out what your most popular pages are, and the search terms people are using to get there.

You can easily increase traffic by optimizing your posts for the search terms that are bringing in the most traffic. Let’s say you already knew a particular post was popular based on the number of comments or re-tweets it was getting, you still wouldn’t know which keywords were responsible for the majority of your traffic and thus would be incapable of getting more out of that post. This is why using traffic analytics is a must.

2. Network Within Your Niche

As with regular business, networking is key to making your blog grow and subsequently earn you more money. It is easier to network when you are in friendlier niches but even if you’re not, you should be able to make at least a few friends regardless of your blog’s subject matter.

The main benefit of having online friends is that you are more likely to get links back to your blog, which will help your search engine rankings. You also gain more legitimacy in the eyes of readers when you are an industry referenced authority rather than an unknown identity-less blogger.

If you want to ramp up your networking efforts consider attending real life conferences or industry events. Meeting your contemporaries face-to-face is an easier way to make a connection than purely through online communiqués.

In addition to that you can use the event as a source of content for your blog, detailing your experiences and positive takeaways.

3. Revenue Optimization

If you already are an established blogger earning an income from your site, now is not the time to sit back and do nothing. You can always make more money by experimenting with various income streams. You can choose from: Adsense, CPA offers, affiliate programs, direct advertising, and more. Play around with your options until you can’t get any more income from your blog.

The most important thing to understand is that if you are not doing all these things, you can bet that your competitors are. And the more money and traffic they’re getting, the more resources they have to dominate your niche and leave you behind.

About Steve A

I am a full time writer and editor for a popular home business reviews website where I contribute articles and reviews focusing on internet marketing, SEO, and business.

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