If you are expert about something, then you should think about creating an online course and sell it.
Yes, it may be a profitable way to earn with your knowledge. But the question is: “Which is the tool you should be using”?
Let’s see the main features in details, with things in common or what is different in each service.
Kajabi offers an integrated system to easily build beautiful online courses, membership sites and training portals. Also, simple file downloads or any other type of digital product you can imagine.
There’s the option of different themes, to let you choose the right fully-customizable theme for each of your products and deliver the most value to your customers. Of course, all of these themes are fully mobile responsive and are beautiful on computers, tablets, and phones.
There’s a powerful video feature powered by Wistia, to let you upload your video content to Kajabi. This way, your users will get a flawless and speedy viewing on any device, anywhere, anytime.
With Teachable the course builder is not so easy to understand. It’s called “Syllabus” and it’s quite unintuitive. You need to invest some time and search around to figure things out.
For example, if you want to add content, you have to click on “new lecture”. Whether you’re adding a lecture, a quiz or a discussion (it’s always called a lecture). This is quite confusing.
Also, Teachable does not offer to drip content, a feature that Kajabi does. With the latter platform, you can increase retention and prevent overwhelm by setting your content to drip out to users on a schedule based on when they bought the product. They will automatically receive an email when new content is released to them.
Kajabi offers everything you need to nurture leads and convert them into sales, as well as customers management.
There’s an integrated landing page builder, which lets you create a beautiful landing page in minutes. Just choose a template, add your text and start sending users to this new page. You can choose among professional templates to find the one that suits your needs and customize it to your liking.
I like also the custom forms feature, that you can use to build forms with custom fields to gather visitor data, in order to understand your audience and get interesting information. You can add them to your landing page, directly on your website or even in your products.
Also Teachable gives you the option to create landing pages, but it does not offer something that Kajabi has: Email Broadcasts.
While with Teachable you need to integrate third-party email provider, with Kajabi it’s built in. You can easily send email broadcasts to your prospects and customers to build relationships and engage with your audience.
Kajabi also offers email analytics, to let you track how your broadcasts are performing by easily seeing which of your messages are getting opened by your audience.
It’s important to have the option to set up to receive credit card payments from anybody around the world. Both platforms take payments from many different international currencies through Stripe. You can even accept multiple currencies for a single course.
Both Kajabi and Teachable lets you create offers and coupons, like a course for free and a discount by dollar amount, or set expiration dates and create single-use limits.
With both platforms, you can sell your products for a one-time fee, ongoing monthly subscription, installment plan, or given away for free.
With the two providers, you can create your own affiliate program: track partner referrals, sales, and commissions. Your affiliates will have a beautiful dashboard they can log into to get real-time stats about their referrals.
Users Management and Engagement
On the other hand, Kajabi offers a rich membership management feature to help you nurture your existing customers and make them eager to purchase more of your products.
There’s a member dashboard where you can check the list of all the people who have purchased anything from you and easily filter by product to see who has purchased what.
Kajabi also offers a comment moderation system, where you can see all the comments your users have posted throughout your products in one centralized location for easy moderation. You can then answer to your users right on the same screen to make it easy to converse with your customers and engage with them.
Teachable is lacking for not having support for creating discussion or building an online community.
Kajabi also offers an “annoucement” feature, to keep your customers informed about the product by posting announcements. These announcements will also be emailed to your customers to draw them back into the product.
Teachable most basic plan costs $39/mo, but you need to pay attention to the transaction fees (for example, 5% on paid courses and 2.9% + 30¢ on payment processing).
Kajabi basic plan is fixed at $103/mo, but you have 0% transaction fee (which is definitely a plus, if you are making lots of sales). Included, there are 1,000 marketing emails. With Teachable, you need to integrate a third party service, like Mailchimp.
Both offer the landing page, products and website builder tools. But only Kajabi gives you the email marketing and drip content feature.
Increasing with price, you can go “Pro” or “Premium” with Kajabi, or “Professional” and “High volume” with Teachable.
Kajabi VS Teachable: Final Words
Both Kajabi and Teachable offer very interesting features and extremely competitive advantages.
Teachable is great for people who are primarily focused on creating and selling. If you’re an online course creator who wants to engage deeply with your users and have more learning features, Kajabi is the right option for you.
While with both you can easily create products to sell them online via an integrated website, Kajabi really wins when we talk about marketing and sales tools. It offers many different ways to nurture your users.
At the end of the day, you want to make more sales and being able to easily create everything you need for your users. And with Kajabi you will definitely have them.