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9 Easy Strategies to Build a Better Blog

Every day, many people decide to start a blog with the goal to build a successful business.

But with this huge online competition, it’s requested to work hard, but most of all the right way, to beat rivals and earning a portion of traffic and a good reputation.

If you are among these people and you are looking for ways to improve your website, read on.

Here you find a list of nine tips, that will help you, in different ways, to build a better blog.

1. Choose a Good Theme

You need to get a professional theme. So, the first thing you need to do is to replace the default template.

A blog based on the classical default WordPress theme, certainly does not start in pole position (sure, I have seen a few ones with default themes, but with incredible content).

To get your blog appreciated by your readers, you will need a professional and original theme.

If you have a lot of money to invest, you can hire a graphic designer, who can create a theme based on your personality (this usually costs thousands of dollars).

On the other side, if you want to invest less money, you can choose a premium WordPress theme.

If you have no idea which one to select, you can read this post about WordPress themes to create mobile ready sites.

2. Use Good Colors

I love light colors, and if you pay attention, this is something trending right now on the internet.

In general, I think that you should decide the colors to use in relation to the topics of your site. For example, a blog that deals with nature should use green and brown colors.

Pay attention to not include colors that may bother your readers. Also, avoid any use of flash or too shiny banners.

Put user experience at first and focus on usability.

3. Build a List

“Money is in the list”.

If you want to start an online business or create a blog that can generate money in the future, then you need to build your email list.

There are many providers out there, but I think GetResponse has the most competitive prices. Also, it has so many features included (like the landing page creator, for example).

Running a newsletter helps you build a deeper relationship with your community by sending special emails.

Remember to deliver content with added value, at first. From time to time, send special offers, tailored to your user’s needs.

4. Correct Writing

Your authority, or web reputation, also pass trough an impeccable spelling, grammar and syntax in your articles.

Writing skills also mean knowing how to involve your audience, through a personal and lively prose.

A misspelling post is never enjoyable to read, and always gives the idea of an unprofessional blog. Since it’s easy to make a few errors, it is always suggested, before publication, to review your articles with one of the many software available (I use Grammarly and even the free version really helps).

In essence, your authority on the web depends on the quality of your writing and your style of communication.

Try to make the reading your articles the simplest as possible, use a good font and remember to divide your text into paragraphs.

Keep writing and you will learn how to do it better.

5. Have a Fast Loading Bl0g

One of the most important aspects of building a successful site is the loading speed of its pages. Any high loading time may really bore your visitors.

There are many strategies you can follow to improve the loading speed of your blog, included installing a cache plugin (I use WP Super Cache). It basically caches pages and delivers them without accessing the database, making your site much faster. As you surely know, the loading speed is a factor that Google consider for ranking the web.

I use HostGator and I’m really happy with it. I have a dedicated server with 99,9% uptime during the last months.

6. Use RSS Feeds

It is important to have an active RSS feeds: subscribe to BlogEngage here. The goal is to make clear to visitors that they are on a blog up and running, and to invite them to keep following you.

Some themes have already the RSS Feeds button included, but for some others, you can download your own image and include it in your site. And if you need help finding out the best way to get a logo designed, be sure to read this post.

7. Write Killer Titles

It is important is to give to your articles a catchy title.

Try to include your keywords, both in the article title and inside the post.

Choose a headline that makes your audience definitely want to visit your site and read your content.

8. Mention the Sources

When you find a story or an interesting article on another blog, and you decide to talk about it on your own, it is always good to indicate the source, linking to that specific website.

As well as fairness, this procedure is also useful in terms of visibility: when you link to other blogs, it is easy to receive a visit from those webmasters and may be a link back to your blog.

Be sure to build connections within your niche, which is indeed another very important aspect of building a successful online business.

9. Make Emotional and Personal Connections

When you write new content, try to create an emotional connection, as people react to emotions.

They like to know they are not struggling alone, and that you care about them. Everyone like to feel special.

Touch the emotional part of your readers and they will return, with more possibilities to convert them into loyal subscribers or customers.

You should also get personal. Of course, if you do not want, you do not have to share all the details of your life. Just make sure your visitors know there is a real person behind your website.

Here we go, nine strategies to improve your blog.

Do you have some other tips?

Please share your views within the comments, thanks!

About Erik Emanuelli

Hi! I am Erik, traveler, entrepreneur and blogger. I run different websites and I write about several topics. I am passionate about social media creating content on Reviewz'n'Tips blog. While my main blog is about blogging tips.

Affiliate Lights: Making Bloggers Money

I’m so impressed with the Blog Engage affiliate program I created for our blogging friends online. To date the company has made a ton of payouts and I’m thankful I have this way of saying thank you to all the Blog Engage supporters.

I was in the admin making the latest of payments to affiliates who have earned the minimum payout and on my dashboard I realized the numbers for payouts is actually impressive and something to be very proud about.

First I want to say how proud I am to have grown our affiliate program to over 1200 users, without your referrals and word of mouth I couldn’t had reached that number without you.

Our affiliates have generated over 600 sales generating over over £7,300.30 GBP is commission sales. That number should also impress you as a blogger. Our program is a great way to earn extra income so come have a look and add the banners to your blog today.

All Payouts are in GBP, Sign up today to Affiliate Lights


Joining Affiliate Lights and adding the affiliate banner to your blog earns you a free Blog Engage account. This account will include syndication and social sharing of 1 blog feed. This is considered our Platinum Package. Comment below to get started. The process is easy; sign up today at Affiliate Lights.


My name is Brian and I’m a Graduate of Business Administration Marketing. I work full time in Sales and Marketing. I am also the owner of Blog Engage a social network I created specifically for bloggers.

RetweetBird Monthly Credit Bonus Offer

For all of September Retweet Bird will be giving away free credits. If you have content you need or want shared on Twitter this is a great way to do it.

The basic idea of Retweet Bird is simple. You submit a tweet you wish other users to share for you. By doing so they earn credits which they can also use towards their own shared tweets.

This is an example of a tweet I would set up for sharing. You can see I set it up using hashtags specific to my article and I include a twitter handle so users can easily follow me or my clients.

You can be adding posts like this as well increasing your tweets and blog traffic.

We are giving away 1000 credits per day all you need to do is tweet me @blogengage requesting your daily bonus credits.

#Embed #video in #email has made a comeback…with a BANG @emailmonks

For the entire month of September we want to test Retweer Bird and are offering daily bonus credits of 1000. So what are you waiting for?

Sign up, connect with your Twitter, tweet me @blogengage requesting your daily bonus credits.

Join us today and set up your first tweet at Retweet Bird.



My name is Brian and I’m a Graduate of Business Administration Marketing. I work full time in Sales and Marketing. I am also the owner of Blog Engage a social network I created specifically for bloggers.

12 Bloggers Making More than 10K a Month – Infographic

Many people start blogging with the intention of making money online. Most of these blogs drop the income expectation or completely stop blogging after few months in the rough sea. There are certainly a few who start a blog purely out of passion without having any income expectations.

If you are looking to monetize your blog and need some inspiration or motivation, we have you covered.

What if we show you the big blog earners and how they do it?

Their niches vary from entrepreneurship, lifestyle, savings, cooking, photography, SEO, DIY and home decor.

This handy list of 12 bloggers who make more than $10K a month can show you the way. You can follow them and learn from them.

This list features Jon Lee Dumas, Pat Flynn, Michelle Gardner, Lindsay Ostrom, Abby, Jon Dykstra, Holly Johnson, Mathew Woodward, Daniel Johannes, Harsh Agarwal, Gina Horkey and Rosemarie.

The best lesson from these online entrepreneurs is to be patient, produce great work and have a plan on how to monetize your blog. Some blogs started earning from day one while most took a while to get the income wheel moving the cash flow. Always offer something unique whether it is a service, product or content to attract clients. 12 Bloggers who make 10K a month infographic brought to you by PageTraffic.

Infographic credit: PageTraffic


Cent likes blogging related content with a twist. He loves Infographics, innovation and entrepreneurship. To see what wild idea he is currently working on pop in to his blog and say hi or check out his Visual Guide to Starting a Blog.

Divi Theme from Elegant Themes

Divi is one of the latest theme released by Elegant Themes. Most of you might remember that I also did a giveaway for Elegant Themes giving out 3 developer accounts when they launched Divi in December, 13.

Divi is one of the most stylish, elegant looking and flexible WordPress themes ever. Elegant Themes Divi comes with a powerful drag and drop page builder which lets you create and design pages seamlessly and beautifully. On top of that, the theme is completely mobile responsive so it opens on any mobile devices without any glitch.


Divi is packed with powerful features and with a drag and drop page builder it makes designing pages very easy. Divi actually comes with 18 pre-made layouts which jump starts your development very quickly. You can choose any one of the layouts start designing.

The main thing that impresses me most about Divi are the modules. You get like 20 modules which can be used to display different functions on your blog. Modules are more like the widgets that we use on our WordPress blogs. I’m not going to write about all of them but I do like to point out some useful ones.


Blurbs are actually very impressive. It can be used to show small bits of information on your blog. It also comes with a pre-made image that sits right on top of the text. you can actually use 4 Blurbs side by side which looks very attractive.

Newsletter Signup Module is very useful. The module is simple looking and you can show it anywhere on your website asking your readers to subscribe for the newsletters. The signup form is elegant and simple looking.

Slider Module is actually very handy. You can use the slider – small, medium, big, full width anywhere on your blog. Again, the slider is a responsive one. So, it renders well on mobile devices.

You also get 5 different types of blog pages and custom page layouts which includes sales pages and product features. A sales page will display different features of the product and it also supports a pricing table. Please note that the pricing table also comes as a module, so you can add it anywhere on your site.


When it comes to pricing, it’s cheap when you compare with the quality of the theme they produce. You can get Divi along with 87 other themes for only $39. The option would be to get a developer account which costs like $90 per year. You get support and updates.

So, make sure you check out Elegant Themes because they’re one of the best I highly recommend them.

About Brian

My name is Brian and I’m a Graduate of Business Administration Marketing. I work full time in Sales and Marketing. I am also the owner of Blog Engage a social network I created specifically for bloggers.

GetResponse vs Pinointe Vs Mad Mini: Which Email Marketing Tool to Choose


How many times have you heard it?

“The money is in the list.”

Chances are you are already running a mailing list.

So which email marketing tool are you using?

Are you happy with their service?

In this post, we are going to cover into details three among the most popular platforms you can use for your email marketing campaign: GetResponse vs Pinpointe vs MadMini.


Formerly known as Implix, GetResponse was founded in 1999 and now is serving more than 350,000 customers around 182 countries.

The Clickwebinar and Clickmeeting platforms are also owned by the company, which gives additional services to its customers.

GetResponse has an easy to use interface to create, personalize and manage your mailing list. Included several other tools that we are going to cover below.

Email Creation

With more than 500 email templates available, you have the freedom to choose the best design for your newsletter.

Match the colors and style of your business, by editing all the elements, such as buttons, texts and blocks, included more than 1000 free iStock images available).

Just play with the drag and drop editor and have fun!

Campaign Creation

There are diverse options to import your contacts and manage your subscribers.

A nice feature is the email preview, which lets you see how your message will look when the users are going to open it, whether is a smartphone, a tablet or a desktop.

Use the time travel scheduler, when you are on a trip and you need to get your emails delivered at your local time.

You can also create different opt-in forms using the templates available, to help you earn new subscribers (you can also embed it in your Facebook fan page).


Having your email delivered is really important and GetResponse ensures it a 99% of email deliverability, working with ISPs for instant whitelisting.

Be sure to check their anti-spam policy and all the documents available to avoid being flagged as a spammer from your subscribers.

Like any other platform, they process unsubscribe requests, complaints and bounces with an automated system.

Additional Features

With the autoresponder, you can build a series of emails to be automatically delivered to your new subscribers.

Use the tracking and reporting tool, with the connection to Google Analytics.

There is also a survey and poll feature, if you want to run market research with your audience.

Worth of mention is that GetResponse offers a webinar service included in their plans, which is something you can’t find in any other email marketing provider.


Depending on the number of your contacts, the price will be different.

As an example, with a list of up to 2500 contacts, you can get the basic plan (that GetResponse calls “email”), which offers email marketing, autoresponders 2.0, landing page features and unlimited emails, priced at $25/mo.


Pinpointe is a privately held company headquartered in the heart of Silicon Valley, California.

They offer a strong email marketing solution, both for big and small businesses.

Let’s see the features.

Email Creation

With over 1000 templates, you are spoiled for choice. Whether are your needs, you can find the perfect design for your business.

Templates are all 100% mobile responsive, which is really important (if you consider that more than 50% of emails are consulted via mobile gadgets).

Campaign Creation

The creation of a campaign is easy. Pinpointe gives a nice segmentation feature, to help you target the right subscribers.

With the right strategy, you can segment your contacts and send personalized emails, with the specific offers, tailored to your users age, interests and geographical area.

You may also want to schedule your emails and send them based on holidays or other dates (for example, your subscribers birthday).

Email Deliverability

Pinpointe offers a valid good spam tool, to check your messages before you send them.

There is also a preview feature to see how your emails will be displayed on different devices used by your contacts.

Other Features

Use the autoresponder to set up emails to be automatically sent at specific intervals.

Tracking and reporting are complete, included with Google Analytics.

Integration with social media for the sharing.


Pricing is based on the number of contacts you have.

Basic plan costs $49/mo, with up to 5,000 contacts and 40,000 monthly emails send limit (there is a discount if paid 6 months in advance).


If you have a tiny budget, then MadMini can be the first solution for you.

They offer email marketing services at a small price.

Let’s see the features.

Email Creation

Unlike other platforms, MadMini does not offer many templates to choose from.

You will get just one theme, that you can personalize with your colors, your logo and your content, using the drag and drop editor (if you know HTML, you can have fun with that).

The system is very basic, but as mentioned, it can be a valid solution if you are working on a tiny budget.

Split Testing

Worth of mention is that, unlike GetResponse and Pinpointe, MadMini does not offer the split testing.

This is a big lack, because most of the marketers are using A/B tests to optimize their newsletter. There are so many things you can improve with this feature, that if it’s not available, makes you lose a part of the game already.


Mad Mimi gives an easy to understand analytics interface, to help you understand what’s going on with your newsletter.

Again, other platforms offers in-depth tools, but if you are starting out, you may want to use the easiest solution.


Mad Mimi offers many integrations. This means you can use the following third party apps:

  • Google Analytics
  • SurveyMonkey
  • Batchbook
  • Highrise
  • Freshbooks
  • Salesforce
  • Etsy
  • Zoho CRM
  • Facebook
  • Bigcommerce
  • EventBrite
  • SpreeCommerce
  • Capsule CRM


MadMini is small on prices. Going with the basic plan, with $10 per month you can manage up to 500 email addresses, while if you have 2,500 contacts, you will need to pay $27 per month.


Here you go. All the details you need to choose the best email marketing tool for your business.

Which one are you going to select?

If you ask me, I’d choose GetResponse.

Why? You get a lot, with a competitive price.

Basically, other than what Pinpointe and MadMini is already offering, you can get extra features like the webinar and landing page (check here a complete beginner landing page guide).

What ‘s your opinion?

Have you ever worked with GetResponse, Pinpointe or MadMini?

Please leave a comment below, sharing your experience. Thanks!

About Erik Emanuelli

Hi! I am Erik, traveler, entrepreneur and blogger. I run different websites and I write about several topics. I am passionate about social media creating content on Reviewz'n'Tips blog. While my main blog is about blogging tips.

The Blog Engage Zipper Hoodie


I had ordered some Zipper Hoodies with the company logo. One for the wife and myself. This is mine, I love it. The cost was 37 CDN each including delivery and taxes.



My name is Brian and I’m a Graduate of Business Administration Marketing. I work full time in Sales and Marketing. I am also the owner of Blog Engage a social network I created specifically for bloggers.

How To Secure Your Website With SSL


When you’re running a website as a business, you need to keep in mind about the confidentiality of your customers. When it comes to running a successful business, protection and security of customer information is the key. Since it’s about protecting your client’s trust, when you lose your client information, you lose their trust. When you lose their trust, you lose business. has one of the biggest collection of SSL certificates. You can find almost any kind of SSL certificate that you would want. An SSL certificate ensures the data flowing from your web server to your website is secure and encrypted. has quite a few different types of SSL certificates.


The Basic SSL provides a quick and easy automated validation of your website. It uses a dedicated IP address to protect a single domain. Basic SSL offers 99% browser compatibility, unlimited server licenses, unlimited reissuances and key pairs, 2048 bit SHA2 SSL public key encryption, activation of SSL secure site deal and also 30 day unconditional refund. It comes with a price tag of as low as $36.75 per year.

The Premium SSL is an upgraded form of the basic SSL. It includes all the features of the basic SSL. Apart from that, it comes with $10,000 USD insurance guaranty and compatibility with MS Exchange or OWA. You can secure upto 3 sub-domains with the premium SSL. It comes with a price tag of as low as $74.25 per year.


The High Assurance SSL is an organizational level SSL certificate. Since your organization is validated through this SSL, details of your organization would also appear in the certificate. This ensures that the website customers are visiting is authentic and represent the organization. This ensures higher sales conversions and more business for your organization.

When you have multiple domains or sub-domains, it’s best to go with a wildcard SSL certificate. In most cases, you would need separate certificates if you have too many sub-domains. With wildcard SSL certificate, not only do you save money but you also have save the trouble of having too many SSL certificates. It also comes with a $125,000 USD.


The EV SSL certificate provides the highest level of organizational validation. A lot of checks are done on the organization before an EV SSL certificate is given out. It enables a green address bar which boosts customer trust and ensures higher sales conversions. It also comes with a $250,000 USD insurance guarantee. It comes with a price tag of $239.50 USD per year.

Other than these, also offers  UCC/SAN certificate which is specifically for use with Microsoft Exchange Services. It can provide security for upto 2000 domains with a single certificate. It also comes with a $125,000 USD insurance guarantee. It’s mostly suited when you have multiple domains on a shared IP address. It also acts as a binder certificate through which you can combine  multiple basic certificates and wildcard SSL certificates into a super certificate.

So, make sure you check out as it’s one of the best places to buy SSL certificates.

About Brian

My name is Brian and I’m a Graduate of Business Administration Marketing. I work full time in Sales and Marketing. I am also the owner of Blog Engage a social network I created specifically for bloggers.