How many times have you heard it?
“The money is in the list.”
Chances are you are already running a mailing list.
So which email marketing tool are you using?
Are you happy with their service?
In this post, we are going to cover into details three among the most popular platforms you can use for your email marketing campaign: GetResponse vs Pinpointe vs MadMini.
Formerly known as Implix, GetResponse was founded in 1999 and now is serving more than 350,000 customers around 182 countries.
The Clickwebinar and Clickmeeting platforms are also owned by the company, which gives additional services to its customers.
GetResponse has an easy to use interface to create, personalize and manage your mailing list. Included several other tools that we are going to cover below.
With more than 500 email templates available, you have the freedom to choose the best design for your newsletter.
Match the colors and style of your business, by editing all the elements, such as buttons, texts and blocks, included more than 1000 free iStock images available).
Just play with the drag and drop editor and have fun!
There are diverse options to import your contacts and manage your subscribers.
A nice feature is the email preview, which lets you see how your message will look when the users are going to open it, whether is a smartphone, a tablet or a desktop.
Use the time travel scheduler, when you are on a trip and you need to get your emails delivered at your local time.
You can also create different opt-in forms using the templates available, to help you earn new subscribers (you can also embed it in your Facebook fan page).
Having your email delivered is really important and GetResponse ensures it a 99% of email deliverability, working with ISPs for instant whitelisting.
Be sure to check their anti-spam policy and all the documents available to avoid being flagged as a spammer from your subscribers.
Like any other platform, they process unsubscribe requests, complaints and bounces with an automated system.
With the autoresponder, you can build a series of emails to be automatically delivered to your new subscribers.
Use the tracking and reporting tool, with the connection to Google Analytics.
There is also a survey and poll feature, if you want to run market research with your audience.
Worth of mention is that GetResponse offers a webinar service included in their plans, which is something you can’t find in any other email marketing provider.
Depending on the number of your contacts, the price will be different.
As an example, with a list of up to 2500 contacts, you can get the basic plan (that GetResponse calls “email”), which offers email marketing, autoresponders 2.0, landing page features and unlimited emails, priced at $25/mo.
Pinpointe is a privately held company headquartered in the heart of Silicon Valley, California.
They offer a strong email marketing solution, both for big and small businesses.
Let’s see the features.
With over 1000 templates, you are spoiled for choice. Whether are your needs, you can find the perfect design for your business.
Templates are all 100% mobile responsive, which is really important (if you consider that more than 50% of emails are consulted via mobile gadgets).
The creation of a campaign is easy. Pinpointe gives a nice segmentation feature, to help you target the right subscribers.
With the right strategy, you can segment your contacts and send personalized emails, with the specific offers, tailored to your users age, interests and geographical area.
You may also want to schedule your emails and send them based on holidays or other dates (for example, your subscribers birthday).
Pinpointe offers a valid good spam tool, to check your messages before you send them.
There is also a preview feature to see how your emails will be displayed on different devices used by your contacts.
Use the autoresponder to set up emails to be automatically sent at specific intervals.
Tracking and reporting are complete, included with Google Analytics.
Integration with social media for the sharing.
Pricing is based on the number of contacts you have.
Basic plan costs $49/mo, with up to 5,000 contacts and 40,000 monthly emails send limit (there is a discount if paid 6 months in advance).
If you have a tiny budget, then MadMini can be the first solution for you.
They offer email marketing services at a small price.
Let’s see the features.
Unlike other platforms, MadMini does not offer many templates to choose from.
You will get just one theme, that you can personalize with your colors, your logo and your content, using the drag and drop editor (if you know HTML, you can have fun with that).
The system is very basic, but as mentioned, it can be a valid solution if you are working on a tiny budget.
Worth of mention is that, unlike GetResponse and Pinpointe, MadMini does not offer the split testing.
This is a big lack, because most of the marketers are using A/B tests to optimize their newsletter. There are so many things you can improve with this feature, that if it’s not available, makes you lose a part of the game already.
Mad Mimi gives an easy to understand analytics interface, to help you understand what’s going on with your newsletter.
Again, other platforms offers in-depth tools, but if you are starting out, you may want to use the easiest solution.
Mad Mimi offers many integrations. This means you can use the following third party apps:
- Google Analytics
- Zoho CRM
- Capsule CRM
MadMini is small on prices. Going with the basic plan, with $10 per month you can manage up to 500 email addresses, while if you have 2,500 contacts, you will need to pay $27 per month.
Here you go. All the details you need to choose the best email marketing tool for your business.
Which one are you going to select?
If you ask me, I’d choose GetResponse.
Why? You get a lot, with a competitive price.
Basically, other than what Pinpointe and MadMini is already offering, you can get extra features like the webinar and landing page (check here a complete beginner landing page guide).
What ‘s your opinion?
Have you ever worked with GetResponse, Pinpointe or MadMini?
Please leave a comment below, sharing your experience. Thanks!
Hi! I am Erik, traveler, entrepreneur and blogger. I run different websites and I write about several topics. I am passionate about social media creating content on Smart Marketerz site. While my main blog is about blogging tips.