http://positionly.com - Google uses about 200 various factors to rank a site. Apparently. It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Especially for someone only starting to rank their site. But here is the catch. Not all those factors are equally important. Some are indeed a must haves but... Read more »The post 30 Most Important Google Ranking Factors A Beginner Should Know appeared first on Positionly Blog.
http://positionly.com - Yes, the numbers say it all. According to the Content Marketing Institute’s report “B2C Content marketing 2014 – benchmarks, budgets and trends–North America”: - 90% of B2C marketers use content marketing (and that’s up from 86% last year), - 44% of their B2B colleagues claim they are effective at content marketing, - 60% plan to... Read more »The post 12 Steps to Start Your First Content Marketing Campaign from Scratch appeared first on Positionly Blog.
http://positionly.com - For the last few years “link building” has been the magic topic that made a blog post succeed in the Internet marketing arena. Just cover that magic topic without sounding silly and you attract enough influential people to share your article. Now it’s the same mechanism but a different topic. Articles about content beat those... Read more »The post Why Covering Content Beats Links for Attracting Influencers appeared first on Positionly Blog.
http://positionly.com - What makes your business different? Maybe it’s your quality – you make better stuff than anyone else. Maybe it’s your service – you really care about keeping customers happy. Or, perhaps it’s your knowledge and experience – you’ve done this stuff for years and you’ve seen it all. When it comes to copywriting for businesses,... Read more »The post 3 Simple Questions That Will Revolutionize Your Website Copy appeared first on Positionly Blog.
http://positionly.com - While Google attempts to scare SEO aware webmasters to link out to other sites, average people link and share more than ever. Will Google finally subdue the Web as we know it or will the people prevail by spreading link love naturally? Which one of the two trends has better chances? Will the current summer... Read more »The post The Summer of Link Love appeared first on Positionly Blog.
http://www.louderonline.com.au - It’s happened. Over the last few weeks the SEO and online marketing industry went in to a mini melt down as Google took a massive leap towards 100% ‘not provided’ keywords. It’s been happening for years. Google have stated that for privacy reasons, they are moving forward towards not reporting on keyword data from organic [...]The post The Evolution of ‘Not Provided’ [Infographic] appeared first on Louder Online.
http://www.louderonline.com.au - Updated 11/11/2013 to swap out the now defunct Optify When it comes to having a good SEO strategy, the right tools can have a huge impact on the success or failure of the campaign. These days, there are hundreds of different tools out there that you can leverage to determine critical keywords, identify technical errors [...]The post 30 Of The Best Tools For Enterprise SEO appeared first on Louder Online.
http://www.louderonline.com.au - Whether you’re just starting out or have been optimising your content for a while, you know there are a lot of variables that go into search engine optimisation. With so many different decisions to make and things to consider, few people get SEO completely right their first time around. Mistakes are likely to happen, and [...]The post 7 Fatal SEO Mistakes That Destroy Your SEO Program appeared first on Louder Online.
http://www.louderonline.com.au - Content marketing can seem like a massive undertaking for any business who has yet to dip their toe in to this concept of ‘pull’ marketing rather than ‘push’ marketing. Some businesses just don’t know where to begin. Others have started, but they haven’t had a lot of success even after investing a lot of time [...]The post 21 Interviews And Case Studies About Content Marketing Success appeared first on Louder Online.
http://www.louderonline.com.au - Every content marketing strategy is different, and every business faces its own challenges. Addressing every one of these challenges in a blog post is impossible, but there are a few common faults that can be highlighted. These are some of the most common mistakes I see preventing the content marketing efforts of companies from bringing [...]The post Why Your Content Marketing Strategy Never Works Out appeared first on Louder Online.
http://www.louderonline.com.au - Western Australia is home to 211,203 small businesses, and you can bet that of those small businesses, no two share similar success stories. Millions of lifestyle business owners around the world are trying to make a living doing what they love. Success is measured in all sorts of different ways, and there’s certainly no one [...]The post They Did What!? 19 Secrets Of Successful Business Owners Who Took the Road Less Traveled appeared first on Louder Online.
http://www.louderonline.com.au - The uses of social media are practically endless. New platforms are popping up all over the place, and every platform has features that allow organisations to engage with customers in different ways. From the visual platforms like Pinterest and Instagram to the more informative platforms like Twitter and Facebook, social media is a powerful tool [...]The post 12 Ways Social Media Could Leave You Needing A Lawyer appeared first on Louder Online.