http://positionly.com - Writing for Forbes, Bill Gurley points out the dangers of being seduced by Customer Lifetime Value, and it is true that this metric is not without risks, especially when it is used to portray a rosy Utopian future. But it can also be valuable when used as tool in your strategy, rather than as the... Read more »The post How To Use Customer Value to Move Your Business Forward appeared first on Positionly Blog.
http://positionly.com - Big brands are everywhere. But I don’t care that there is hardly an aspect of our lives that’s not dominated by Apples, Samsungs, Nestles and others. Given my professional affinity though, their unfair prominence in search gets to me. Type any keyword into Google and you are bound to see big brands occupying top results.... Read more »The post How Big Brands Do SEO (and Few Hacks to Beat Them) appeared first on Positionly Blog.
http://positionly.com - While many people use Zen solely as synonym of “awesome” I’d like to show that you can translate your Zen practice into your work as an online publisher. Helping people without judging them is one of the main tenets of the awakened Zen practitioner. How does it differ from the fake servility of many businesses?... Read more »The post The Zen of SEO: Earning Links by Helping People appeared first on Positionly Blog.
http://positionly.com - Do you remember those little lab notebooks you kept when you were a kid at school? You’d run experiments in class and carefully document the entire process. First your professor would ask a question. Then you’d do a bit of reading and come up with a hypothesis. Finally, you’d test the hypothesis by running an... Read more »The post 5 Tips To A/B Test The Right Way appeared first on Positionly Blog.
http://positionly.com - Would it be cool to add new keywords, websites or notes to your Positionly account without logging in? You don’t want to miss any of your rankings’ updates or just want to have a backup copy of all the data in one place? Or maybe you’d like to share some information with your coworkers and... Read more »The post Automate Your Workflow with Zapier appeared first on Positionly Blog.
http://positionly.com - It’s easy for marketers to fall victim to vanity metrics. What are ‘vanity metrics,’ you ask? These are numbers that get us excited, despite a total lack of relevance to a business’s bottom line. Think: pageviews, raw, downloads, and registered users. These are awesome, top-of-funnel numbers that kickstart the customer acquisition process. But they’re not... Read more »The post 3 Conversion Hacks that Will Boost Your Revenue Sky High appeared first on Positionly Blog.
http://positionly.com - Ready to start getting the word out about your startup? Then you need a marketing strategy. Of course, in a world filled with advice on content marketing, email marketing, local marketing, mobile marketing, search engine marketing, and social media marketing, it’s hard to tell where you should start. Fortunately, we can make the process for... Read more »The post Online Marketing for Startups: A Step-by-Step Beginner’s Guide appeared first on Positionly Blog.
http://positionly.com - Research and Development (R&D) is something we tend to think of in terms of scientific and medical fields, and the manufacturing industry. Not content marketing. But think of your typical week (or even day) as a content or online marketer for the website you manage. Isn’t a lot of what you do a variation on... Read more »The post Keyword Research Masterclass: Using the Google Keyword Planner appeared first on Positionly Blog.
http://positionly.com - Rankings are a great measure of SEO success. They don’t paint the whole picture though. You may know that what you do is working. But what about your boss, a business partner, client, spouse or whoever else you have to report to? Current rankings for a particular keyword are not enough to convince them to... Read more »The post How to Master SEO with Google Analytics – Beginners Guide appeared first on Positionly Blog.
http://positionly.com - Google increasingly takes third party content and displays it on Google so that the need to click through to your site gets eliminated. This is part of the so called Google Knowledge Graph, an initiative to provide information people search for right on Google instead of sending visitors to other sites. Some SEO experts like... Read more »The post Knowledge Graph: Does it Make Sense to Optimize for the Google Scraper? appeared first on Positionly Blog.
http://positionly.com - Calls to action are hyper-critical to the conversion process, and incredibly easy to get wrong. Are you making any of these 7 common mistakes on your website? If so, you could be quashing your conversions and pulling money out of your own pocket! 1. Submit? No Thanks. The language of your call to action is... Read more »The post The 7 Deadly Sins of Bad Calls to Action appeared first on Positionly Blog.
http://positionly.com - The canonical tag has been supported by major search engines since early 2009, but despite the benefits it offers to both site operators and users, many site operators have yet to implement it. This reluctance can often be attributed to a lack of knowledge regarding the tag, its purpose, and its implementation. In this article... Read more »The post A Beginners Introduction To The Canonical Tag appeared first on Positionly Blog.