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Imagine an image-free newsletter. It’s all text and CTA. Your immediate reaction would be to quit the email and look for better emails from “better, more serious brands” in the inbox. Why the quotes? That’s the conclusion you’d draw from such emails. It instantly directs the recipient’s attention to the brand. The attention is negative and often the last of its kind. The next time the brand sends an email, the user will not bother to open it, and rightly so. That’s the power of images. And yet, adding images is not enough. You must have a strategy to back up your action. Boost Email Engagement with Effective Image Strategies in Newsletters In this post, we will look at ten such strategies to leverage images to the hilt and boost email engagement. Let’s begin! Always Remember to Add ALT Text Many popular email clients don’t support images by default. In the absence of images, the ALT text explains what the image is about. For instance, consider the following Mailchimp email newsletter template with and without ALT text. Source: Mailchimp The first image is without ALT text. The client doesn’t support the image, so it’s blank. The second image provides a descriptive ALT text, letting the viewer know what the image shows. Use High-quality Images in Newsletters To really nail it home: there is no alternative to high-resolution images. You either use high-res images or you don’t. Low-res images look spammy to users. Here is a vivid example of the use of high-quality images in a newsletter. Source: Really Good Emails Pay Attention to Image Size Best Practices Here is the tricky part. We stressed the importance of using high-res images. At the same time, you need to stick to image size recommendations. Generally, email clients don’t support wide templates. The...
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Auto insurance is one of the most common types of insurance in the U.S. Nearly all states require drivers to have liability car insurance covering a …
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The National Statistics Bureau of China has released the latest population figures which show that the Chinese population has shrunk for the second time in a …
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For the first time, scientists have succeeded in mapping the largest deep-sea coral reef in the world, which runs hundreds of miles off the Atlantic coast …
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When you have a business and want to delve into the digital world to conquer that SERP with your brand, perhaps the easiest way is to start with yourself. For example, we often form a first impression of someone based on their dress or behavior. Let's imagine for a moment that WordPress creates the first impression in the digital world, but also the last. All roads lead to Rome, as they say in the real world, but in the digital world, we say that all roads lead to WordPress. But what should we do about it? Are there any tricks, magic, or something useful for infiltrating with the help of WordPress? There is. Let's jump into the rabbit hole, like Alice in Wonderland, and start exploring the infinitely intriguing world of digital systems. What Sets WordPress Apart? With over 43% of all websites on the internet running on WordPress, the platform has become well-known in the digital world. Since its humble beginnings as a blogging platform in 2003, it has developed into a powerful Content Management System (CMS) that is utilized to create dynamic websites, e-commerce sites, and even mobile applications. What is the distinguishing feature of WordPress, then? One significant benefit is that even non-techies can create and manage their own website thanks to its user-friendly design. And guess what? There are tons of free and paid themes and plugins to play around with, giving you endless options to customize your site for any look or business vibe. On top of that, WordPress is always leveling up with regular updates and improvements, staying in sync with the latest web tech. That means your website is always rocking the newest features, putting you ahead of competitors stuck in the past. Beyond being easy to use and always getting better, WordPress...
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Sailors assigned to Explosive Ordnance Disposal Group 2 recover a Chinese high-altitude surveillance balloon off the coast of Myrtle Beach, South Carolina, Feb. 5, 2023. Image …
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Many Americans are finding tiny houses, or those that measure several hundred square feet in size, are a welcome way to live. They can be both …
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In an unprecedented year for elections, false information is one of the major threats that people around the world will face according to experts surveyed for …
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As hurricanes, drought and the other symptoms of our climate crisis become increasingly present in our daily lives, many of us are looking for ways to …
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Whether it be rent, equipment, or office supplies, small business owners are no strangers to expenses. And with every employee you add to your business, your payroll expenses …
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Choosing a platform for your first website is an important decision, and WordPress is a popular and versatile option that many people find suitable for various reasons. Among the many compelling reasons to consider WordPress for your first website are ease of use and setup, a wide variety of themes, and extensive plugins. This post outlines the main reasons. Reasons to Consider WordPress for Your First Website Vast Choice of Themes WordPress offers a large number of themes that allow you to customize the appearance of your website. Whether you need a blog, portfolio, business site, or e-commerce platform, you can find a template that suits your needs. User-Friendly Interface WordPress's intuitive interface makes it easy for novices to create and manage a website without extensive technical knowledge. Setting up this system is a piece of cake, but to make it even simpler, check out this WordPress tutorial. Extensive Plugin Ecosystem WordPress has a rich plugin ecosystem that extends the functionality of any website. Whether you seek to incorporate social media integrations, user-friendly contact forms, powerful SEO tools, robust e-commerce features, or even a comprehensive glossary using a WordPress glossary plugin, you can easily find a plugin tailored to your needs. SEO-Friendly WordPress was built with SEO in mind. It generates clean and semantic code, provides customizable permalinks, and offers various SEO plugins to help you optimize your content for search engines. Community Support WordPress has a large and active community. This means there are plenty of forums, tutorials, and resources available to help you troubleshoot issues and improve your website. Responsive Design Many WordPress themes are responsive, meaning they adapt to different screen sizes. This is crucial in today's mobile-centric world, as it ensures that your website looks good and functions well on various devices. Scalability Whether you're launching...
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Video games are often perceived as escapism, offering light entertainment instead of confronting real-world issues. The industry has come a long way from its arcade cabinet …
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In 1968, the U.S. government passed the Wild and Scenic Rivers Act, designating the first eight free-flowing rivers as protected — the Rio Grande, Rogue, Clearwater, …
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Explore these savvy strategies to slash your grocery budget and stretch your dollar. From bulk buying to bartering with neighbors, these clever tactics from everyday shoppers might be just the thing to save your wallet. Buy in Bulk Purchasing items in bulk can lead to significant savings, especially for non-perishable goods. Investing in larger quantities...
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If you are looking for the best gluten-free beef stew recipe, with rich, robust seasoning and perfectly thickened consistency, this easy, comforting meal is for you! …
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This banana cake for dogs is a perfect way to celebrate your pup’s birthday. This peanut-free, dairy-free, meat-free, and egg-free recipe will make a dog friendly …
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Enhancing your leadership skills with diverse approaches, from cultivating emotional intelligence to practicing decisiveness, can advance your career, lead you to find new opportunities, and grow as an individual. Prepare to explore these dynamic strategies. Cultivate Emotional Intelligence Emotional intelligence is crucial for understanding your team’s needs and responding appropriately. Leaders with high emotional intelligence...
The post History’s Greatest Leaders Used These Strategies To Reach New Heights, and So Can You. appeared first on Top Dollar.
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The home mortgage interest deduction, which allows you to deduct the interest you pay on your mortgage from your taxable income, can add up to significant …
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Starting your own business in Canada is exciting, but it’s also a lot of hard work. To help make the process easier, here is an eight-step …
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Embarking on a freelance journey in the gig economy can be as thrilling as it is challenging. From mastering the art of time management to cultivating a unique brand, these indispensable tips will guide you on your path to success. Build a Strong Online Presence In today’s digital age, having a robust online presence is...
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