Published Blogs Social Media

5 Ways Your Brand Can Be Social Media Superstar this World Cup

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Ways Your Brand Can Be Social Media Superstar this World CupUma BhatWed, 06/13/2018 - 14:58 The FIFA World Cup is a celebration that offers immense opportunities for brands to come out with their creativity in crafting social media campaigns and promotions. It’s a platform for most of the brands to engage their audience and to capture their attention in an effort to improve brand awareness.The FIFA World Cup is undoubtedly the world's largest sporting event and for a social media marketer it is the biggest opportunity to shine as a social media superstar.When the FIFA World Cup begins in mid-June, we can see some of the big brands receive a lot of exposure during the television matches but we also have seen a trend of big brands resorting to social media platforms to promote

6 Reasons To Have Content Curation in your Social Media Marketing Strategy

Posted By shameel on Social Media

https://www.cloohawk.com - 6 Reasons To Have Content Curation in your Social Media Marketing StrategyUma BhatTue, 06/12/2018 - 14:07 Social media marketers cannot stress enough on having informative and engaging content that can attract and retain social media audience. This drives social media managers to constantly look out for quality content.While every marketer would love to create and share original content, getting fresh ideas for creating content for your blog, social media posts and e-books can seem challenging. But at the same time, it is also important to note that originally created quality content alone by is not sufficient to meet your social media marketing goals.  What is the magic formula for creating and sharing content that will gain attention of your audience? It’s called content cura

6-Step Approach to Launch a Successful Influencer Marketing Campaign

Posted By shameel on Social Media

https://www.cloohawk.com - 6-Step Approach to Launch a Successful Influencer Marketing CampaignUma BhatMon, 06/11/2018 - 18:20 “Where do I start? “  Can you see yourself asking this question whenever you think of launching an influencer marketing campaign? We all understand that an influencer marketing campaign is highly effective method of social media marketing and has proved to have high returns. But at the same time, creating and launching an influencer marketing campaign can be a daunting experience if you are not sure of the right approach to be followed. To make it easier for you, Here is a 6 -Step approach to launch a successful influencer marketing campaign: Here’s a quick overview of the steps in this guide:STEP 1: Determine the campaign strategySTEP 2: Define the Ideal InfluencerSTEP 3: Discov

6 Ways to Optimize Your Social Media Marketing Budget

Posted By shameel on Social Media

https://www.cloohawk.com - 6 Ways to Optimize Your Social Media Marketing BudgetUma BhatFri, 06/08/2018 - 10:56 With the reach that comes with social media marketing, which has access to billions of active social media users, it is not surprising that most of the brands are resorting to social media marketing to increase its brand awareness.According to a research, an average firm is expected to allocate 41% of their marketing budget to social media marketing, and this rate is expected to grow to 45% by 2020.It’s quite clear that businesses and social media marketers are spending a significant amount of their total marketing budget towards social media marketing.Regardless of how much you spend on social media marketing, the ultimate goal should be to use it wisely. Allocate the budget wisely towards cre

9 Fundamental Steps of a Great Social Media Marketing Plan

Posted By shameel on Social Media

https://www.cloohawk.com - 9 Fundamental Steps of a Great Social Media Marketing Plan Uma BhatThu, 06/07/2018 - 10:59 Most of the brands are aware of a social media marketing plan and may have one for themselves. But how many of them are comprehensive and complete? When you are getting started on your entrepreneurial journey, or exploring into new marketing domains, or just looking to increase your sales, you always have to start with a well crafted social media marketing plan. In simple terms, a social media marketing plan is a summary of what you hope to achieve on social media. It is a guideline on your future social media activities, and should include goal and objectives of the plan. When your social media marketing plan is highly specific and detailed,  it becomes much more easier to execute the pl

8 Tools to Discover and Create Social Media Content

Posted By shameel on Social Media

https://www.cloohawk.com - 8 Tools to Discover and Create Social Media Content Uma BhatTue, 06/05/2018 - 14:44 As a social media marketer responsible for creating and publishing engaging content, have you ever felt that you are running out of ideas for content creation?  Most of us are in this situation many a times.There are people who have a schedule that is packed with social media content that can last for more than a month.  While others struggle to get enough content for even one single day.But having lots of content doesn't mean it is engaging content.Creating compelling content that will get someone to stop and engage with you on your social media page is the key to content creation.Content is used for increasing brand awareness, engaging with audience, customer attraction and retention, and lead

Overcome 7 Top Social Media Marketing Challenges

Posted By shameel on Social Media

https://www.cloohawk.com - Overcome 7 Top Social Media Marketing ChallengesUma BhatFri, 06/01/2018 - 12:02 With the ever evolving social media platforms, high demanding role and customers seeking attention on social media, maintaining a balance on social media marketing has emerged as one of the biggest challenge for a social media marketer. Social media managers know that social media marketing provides an extensive reach and brings the benefit of direct interaction with customers. Though social media marketing is considered as an effective strategy for reaching and engaging with customers, it comes with its share of challenges. With high competition on social media, it has become much more difficult for a social media manager to derive valuable return from social media marketing. There are numerous cha

6 Key Ingredients for a Successful Social Media Marketing Strategy

Posted By shameel on Social Media

https://www.cloohawk.com - 6 Key Ingredients for a Successful Social Media Marketing StrategyUma BhatTue, 05/29/2018 - 10:15 Social media has become a powerful platform for marketing due to the high brand exposure and great return on investment. Social media has grabbed a major portion of the budget and has become part of the marketing strategy for most of the brands. This is just the beginning and social media will become much more important for a brand in the days to come. Hence it is important to understand the important aspects of designing a successful social media strategy. Irrespective of whether you have just started to design your first social media strategy or whether you have done it for few years now, there is always more to learn. Here are 6 Key ingredients for a successful social media mark

7 Effective Ways of Using Social Media Management Tools to Develop Your Social Strategy

Posted By shameel on Social Media

https://www.cloohawk.com - 7 Effective Ways of Using Social Media Management Tools to Develop Your Social StrategyUma BhatMon, 05/21/2018 - 18:02 Before buying a product, don’t we all check for the review of the product so that we can make a wise decision based on the feedback from customers who have already used the products?My first few checks happen on Facebook, Twitter and Instagram, and few other social networks. ‘Social networks have emerged as the 2nd most popular methods of  researching brands, just behind search engines’, according to research data.Brand should grab this opportunity and utilize social platforms as one of their important channels to nurture and grow customer relationships. But it’s not as easy as it seems to be.A social media marketer who is managing the social media strategy wil

How to Identify Social Media Influencers

Posted By shameel on Social Media

https://www.cloohawk.com - How to Identify Social Media InfluencersUma BhatWed, 05/16/2018 - 15:28 In today’s world of social media marketing, there is one person who does not need any introduction. Yes and that’s none other than the Social media influencers! Social media Influencers have carved a path for themselves due to higher audience reach and a better reputation. Who Are Social Media Influencers?This may need no explanation. But I have noticed that there exists a false notion that an influencer is a person with huge fan following. Hence trying to clear the confusion. Today people can easily buy followers and show a high follower count. Most of it may be bots and fake accounts. This does not mean the person has influence over his followers. So then who is a real social media influencer?  Here is a

5 Time Savings Tools for Social Media Managers

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Time Savings Tools for Social Media Managers Uma BhatMon, 05/07/2018 - 14:57 Are you working on a new advertising campaign, are you browsing through content to find the most trending on social media while having your morning coffee, are you responding to your audience on social media, and suddenly remember that you also have to schedule content to be posted to various social media? Then you are surely a social media manager who is time starved with multiple hats to wear while managing your social media activities. Every social media manager faces the challenge of identifying the activities which needs more time and some other activities where time can be saved. When you are hoping to do it all with minimum efforts and yet achieve great results, it is smart and intelligent to

Cloohawk + NinjaOutreach - The Social Selling Recipe That Works

Posted By shameel on Social Media

https://www.cloohawk.com - Cloohawk + NinjaOutreach - The Social Selling Recipe That WorksUma BhatMon, 04/30/2018 - 10:27 Many marketers believe that email marketing is not as effective as it used to be in the past. But email marketing has come a long way, and if done properly, email marketing has a potential to become a success factor for many marketing campaigns. As per a study, 94% of Internet users still use emails and 75% of adult online users say that email marketing is their preferred marketing method. What is email marketing?Basically, when marketers use emails to promote products or services, it is referred to as email marketing. But in reality email marketing is all about developing better relationships with potential customers by using emails as a medium to reach out to them. So it drills down

7 Tools for Social Media Marketers to Avoid Burnout

Posted By shameel on Social Media

https://www.cloohawk.com - 7 Tools for Social Media Marketers to Avoid BurnoutUma BhatWed, 04/25/2018 - 14:30 Social media management is just one half of actual work. Social media managers are also engaged with corporate blog, guest blogging, scheduling content and sometimes help executives write email content for external communication. And yes, the life of a social media marketer is an extremely busy one. Juggling and managing multiple tasks is part and parcel of a social media manager’s job. Stress, nervousness, and burnout pose high degree of risks among social media marketers.  If you are one among the social media marketers who are thinking of calling it quits, then you should rethink your decision. So how do you avoid the social media management burnout? Social media marketers are finding new ways

5 Tools To Decode Your Target Audience

Posted By shameel on Social Media

https://www.cloohawk.com - You can’t build your audience by accident. When there are hundreds and millions of people out there, finding the right one is the biggest challenge. You need dedicated efforts and a methodical approach to find the right audience who will be interested in your products and services.