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4 Tips To Strike The Right Balance in Your Social Media Marketing

Posted By shameel on Social Media

https://www.cloohawk.com - 4 Tips To Strike The Right Balance in Your Social Media MarketingUma BhatFri, 03/01/2019 - 13:01 Social media is no doubt a very powerful platform for marketing due to the high brand exposure and great return on investment. When more than 3 billion people are browsing social media content, it opens an infinite opportunity for brands and business to promote products and services using social media.Social media marketers are trying to establish brand image and are taking all possible measures to ensure a good first impression on social media. But when you are doing it too much, it can annoy your audience so much that it can lead to losing engagement and customers. Social media platforms have become critical for marketing. It is very useful to find potential customers and they amp

5 Steps to Take for Measuring ROI of Your Social Media Marketing

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Steps to Take for Measuring ROI of Your Social Media MarketingUma BhatWed, 02/13/2019 - 15:24 Companies are spending a big amount on their social media marketing. There are companies which spend quite a huge amount while there are companies that don’t put in a lot of their money on social media. According to an analysis conducted by The Content Factory, it was found that $4,000-$7,000 per month was the industry average.Irrespective of the amount spent on social media marketing, it is important to measure the benefits from spending the amount on social media marketing. This is referred to as ROI (Return On Investment).But most of the marketers struggle to validate the exact ROI from their social media expenditure. How much money is coming in due to the social media activities

11-Step Marketing Road Map For A Successful Business

Posted By shameel on Social Media

https://www.cloohawk.com - 11-Step Marketing Road Map For A Successful BusinessUma BhatFri, 02/01/2019 - 15:50 A marketing road map is a visual image where you arrange your marketing plans in a well-organized sequential manner so as to cover all the aspects of your marketing plan.  It is basically a set of steps that explain how to market your product in the market using different tools and techniques. It includes all such strategies that the company wishes too adopt to make its product the best seller in the market. It is a series of different marketing strategies put together in a logical order so that its is tied with all pieces of your marketing plan. Like how Brandon Andersen, Chief Strategist of Ceralytics says, “Marketing strategy will impact every piece of your business and it should be tied to e

4 SEO Benefits of Having Strong Social Media Presence for Businesses

Posted By shameel on Social Media

https://www.cloohawk.com - 4 SEO Benefits of Having Strong Social Media Presence for BusinessesUma BhatWed, 01/23/2019 - 16:53 Search Engine Optimization (SEO) is all about creating content which satisfies the search intent of people, and more often it is referred to as a marathon and not a sprint.  SEO is aimed at increasing site visibility by using organic methods. In recent times, it’s getting harder to maintain and grow business reputation, particularly in an age of digital marketing.  It becomes more and more important for brands to gain and sustain site visibility just by using organic search. SEO strategies that are genuine and trust worthy will add goodwill to your brand and ultimately add greater value and longevity to your website.Social media has come to the rescue of businesses that intend to

5 Biggest Struggles of Social Media Advertising

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Biggest Struggles of Social Media AdvertisingUma BhatTue, 01/15/2019 - 15:51 Are you simply posting on social media every single day expecting that your social media audience will see all your posts? Gone are those days of posting content and getting attention from your audience. There are millions of people on various social media platforms, and the number is increasing day by day. Now it’s about targeting the right audience for your product, build engagement with your target audience and eventually convert your audience into customers. And for this to happen, paid social media advertising strategy is the solution.What is social media advertising?Even though it sounds simple, many are confused as to what social media advertising really means. To make it clear, social media a

4 Tips on Social Media Calendar for a Handy Reminder of Your Content

Posted By shameel on Social Media

https://www.cloohawk.com - 4 Tips on Social Media Calendar for a Handy Reminder of Your ContentUma BhatThu, 01/03/2019 - 16:18 As a social media manager, you might find yourself drowning in a sea of social media channels, numerous tools to manage social media, ad campaigns and social media contests. It can be quiet overwhelming when you miss out on an important event and lost the opportunity to impress your audience on social media, since you did not have any relevant content to publish. It can also happen that many times you have published similar content back to back, like too many image posts or too many blog posts. This can emerge as a threat to your social media marketing since your audience can easily get bored of your content as it is not able to capture their interest. It is very important that y

4 Tools To Make Social The Front Runner For Customer Care

Posted By shameel on Social Media

https://www.cloohawk.com - 4 Tools To Make Social The Front Runner For Customer CareUma BhatMon, 12/17/2018 - 13:31 Don’t we see many people complain about a brand on social media? But do you see any response to it from the brand? Not often right? Not many brands are equipped enough to track the brand mentions and customer complaints on social media. And many other brands do not consider social media as a customer support channel. Social media has emerged and evolved as a result of two way communication. Social media has been increasingly used to market products and increase brand awareness. Creating a brand that can resolve customer complaints on social media is becoming the goal of many brands. Hence brands should include social customer care as a part of their social media marketing strategy.  Custome

7 Strategies To Stay Ahead Of The Competition On Social Media

Posted By shameel on Social Media

https://www.cloohawk.com - 7 Strategies To Stay Ahead Of The Competition On Social MediaUma BhatMon, 12/03/2018 - 12:48 In today’s digital age it’s important to know your competitors and their strategy to beat or out-perform your competitors. Social media marketing is your best tool to understand the strategies of your competition.Social media has occupied an essential position in the marketing strategy. With every single company resorting to social media for promoting their products and services, it has increased the competition on social media. Thousands and millions of posts are shared on social media and every brand is trying to outperform their competitors.Social media is changing the nature of competition, and it is no doubt the best channel for companies to promote their brands in addition to keep

5 Practical Uses Of Big Data In Social Media Marketing

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Practical Uses Of Big Data In Social Media MarketingUma BhatWed, 10/10/2018 - 16:53 With the advent of the digital era, there has been an increase in the volume of data available for marketers, to plan their marketing strategies. Consumers are increasingly using gadgets to keep track of daily activities and also social media to express liking or dislikes. This has given access to a whole lot of insights into the consumer behavior. According to McKinsey research, brands that have used customer analytics have seen a 126% profit improvement over their competitors.Companies that use big data have been able to preciously identify their audience, identify their liking, create better advertising campaigns and create better content. Big data is a boon for business when it is harnesse

5 Tips To Bring In New Online Customers To Grow Business

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Tips To Bring In New Online Customers To Grow BusinessUma BhatTue, 10/09/2018 - 10:03 Customers are the lifeline of any business, be it online or a physical store. No doubt that there is a need to keep your existing customers happy, but what about bringing in new customers? It is equally important. New and more customers help to grow your business thereby improving your revenues. The new and latest online marketing channels are offering businesses effective ways to attract new customers that were never seen before. Are you looking for some ideas to ramp up your online marketing? Here are five easy ways to reach out to attract new customers online: 1. Blogging60% of businesses who blog acquire more customersHave we all not stumbled across websites that creates a doubt in our m

7 Metrics to Measure Effectiveness of Your Content

Posted By shameel on Social Media

https://www.cloohawk.com - 7 Metrics to Measure Effectiveness of Your ContentUma BhatMon, 10/01/2018 - 17:53 Most of the times you hear the question ‘Is your content marketing working well?”  What does this mean?You can answer this question only when you have a measurement in place. The first step towards measuring the effectiveness of your content is by knowing what to measure. You should narrow down the key factors that can tell you about the way your content is performing. Here are 7 Metrics to Measure Effectiveness of Your Content: Bounce Rate A bounce rate typically shows the percentage of your visitors who bounces off or leaves your website without interacting further with your site. Bounce rate gives you can indication of the effectiveness of your content. The higher the bounce rate the higher are

8 Ways You Can Gain More Trust With Your Clients Online

Posted By shameel on Social Media

https://www.cloohawk.com - 8 Ways You Can Gain More Trust With Your Clients OnlineUma BhatWed, 09/26/2018 - 14:48 Businesses, who are predominantly into online business, will know that it is becoming increasingly difficult to get people to trust your brand so much that they make purchases on it. It is true that without trust, your online business won’t survive. Though you are sending out social media posts and advertising well for your products, if customers don’t believe your messages and your website then it is almost decided that your business won’t go far from here. Trust is the one most difficult to earn but yet the easiest to break. So what are some of the best ways to go about building trust?Here are 8 ways you can gain more trust with your clients online. Create a Good First Impression with a P

5 Customer Retention Techniques To Boost Your Revenue

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Customer Retention Techniques To Boost Your RevenueUma BhatTue, 09/25/2018 - 10:05 Many a times we are so focused on acquiring new customers that we forget about the existing customers and fail to retain our current customers. According to Marketing statistics there is a 70 percent chance that the existing customer will make at least one more purchase after previously purchasing from your company. Whereas when a new visitor clicks on your website, the chances of that person converting into a paying customer are only 20 percent. Hence, as soon as a person signs up for your products, you should work out a customer retention strategy that has the ability to identify, keep track and sell more to already existing customers who have the potential to become your long-term sources of

10 Ways of Using Social Listening to Fuel Your Business Growth

Posted By shameel on Social Media

https://www.cloohawk.com - 10 Ways of Using Social Listening to Fuel Your Business GrowthUma BhatFri, 09/21/2018 - 14:34 Social media is not just restricted to chatting with friends and show off your vacation pictures. Every business, whether big or small, has ensured to have a social media presence due to the huge opportunity it offers to increase sales. Research says about 30,000 online searches started with ‘Where can I buy?’ But unfortunately 60% never got a response. When you are aware of people talking about your brand, product, competitors and topics relevant to your business on social media, it results in social listening. An important aspect of social listening is the response, without which it will turn out to be just social monitoring.Social listening is the gateway to your market intelligence