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5 Ways To Boost Conversion Rate Using Social Media

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Ways To Boost Conversion Rate Using Social MediaUma BhatWed, 05/29/2019 - 12:55 Social media is an amazing platform to reach out to your prospects who can be converted in to leads and eventually into sales. Social media has turned into a powerhouse and an excellent medium to build leads for your brand by utilizing different social media promotion strategies, eventually leading to higher conversion rate. Most marketers vouch by social media for their success and growth.  Social accounts are now bringing more traffic than search. Social media has gained prominence for initial awareness or initial contact with a customer. Your customers are on various social media platforms and hence it becomes important for you to establish your presence. Successful businesses turn their follow

7 Content Marketing Goals That Are Important for Your Business

Posted By shameel on Social Media

https://www.cloohawk.com - 7 Content Marketing Goals That Are Important for Your BusinessUma BhatWed, 05/08/2019 - 09:47 Brands are looking for various ways to keep their business successful using cutting-edge marketing strategies. Content marketing is the solution to remain relevant and, more importantly, efficient and effective in today’s world that is leaning towards social media marketing.Content marketing is part of the marketing strategy, where the focus in on creating, publishing and distributing content to the target audience. Content marketing can be done through social media, e-books, newsletters, blogs and videos. These pieces of content are useful to share information about your brand with your ideal buyer.A well-considered approach towards the creation and distribution of valuable content to

Top 35 Social Media Monitoring Tools for 2019

Posted By shameel on Social Media

https://www.cloohawk.com - Top 35 Social Media Monitoring Tools for 2019Uma BhatMon, 04/29/2019 - 11:35 Getting to know what people are feeling about your brand is the key to your business success. Gone are the days when brands used to float surveys and telephonic interviews. In today’s social media age, users are pouring their feedback instantly on social media. At the same time, they expect response from brands at the speed of light! The key part of social media management involves in listening to the users and keeping people happy by responding to their social media activities.But how do you know if your customers are talking about you? Many times, users don’t directly tag the brands nor mention them in their comments. This makes it tougher for brands to track user response. Is it possible to manually

Top 6 Metrics to Measure During a Social Media Marketing Audit

Posted By shameel on Social Media

https://www.cloohawk.com - Top 6 Metrics to Measure During a Social Media Marketing AuditUma BhatThu, 04/11/2019 - 16:20 Brands are considering social media marketing as another powerful strategy along with their other traditional methods of marketing. When you know that worldwide social media users have reached 2.34 billion and is expected to grow to 2.95 billion by 2020, you will definitely agree that social media marketing is not just another usual marketing method.This is just the beginning, and social media will become much more important for a brand in the days to come. Hence it is important to understand the important aspects of designing a successful social media strategy.But how effectively do brands use social media marketing? Do all brands actually know where they are making mistakes, which so

Top 5 Social Media Marketing Resources to Grow Your Brand

Posted By shameel on Social Media

https://www.cloohawk.com - Top 5 Social Media Marketing Resources to Grow Your BrandUma BhatThu, 04/04/2019 - 11:59 Social media marketing is no longer an option for brands. It has evolved as a necessity for interacting with potential customers. Social media management has evolved as a complex and multi-faceted role that assists the company to meet its highest goals.Social media marketing does not mean posting content on to business pages on social media. There are a host of daily activities that have to be performed for which a lot of resources are required. Discovering these resources and tools will go a long way in making your social media marketing successful. There are a number of useful resources available for social media marketing. Here are Top 5 Social Media Marketing Resources to Grow Your Bran

Top 5 Things You Must Do To Win Customers Through Social Media

Posted By shameel on Social Media

https://www.cloohawk.com - Top 5 Things You Must Do To Win Customers Through Social MediaUma BhatWed, 03/20/2019 - 14:32 Customers are the lifeline of a business, irrespective of whether it is a physical store or the new upcoming online stores. There is no doubt that you need to keep your existing customers happy, but what about the steps that you should take to win customers through social media? It is equally important to have strategies to attract new customers to your business. New and more customers help to grow your business thereby improving your revenues.The latest trend in marketing is the introduction of the social media. Social media has the power to influence potential customers from the start until the stage of a purchase and beyond as well. To start off, consumers need awareness about your

4 Tips To Strike The Right Balance in Your Social Media Marketing

Posted By shameel on Social Media

https://www.cloohawk.com - 4 Tips To Strike The Right Balance in Your Social Media MarketingUma BhatFri, 03/01/2019 - 13:01 Social media is no doubt a very powerful platform for marketing due to the high brand exposure and great return on investment. When more than 3 billion people are browsing social media content, it opens an infinite opportunity for brands and business to promote products and services using social media.Social media marketers are trying to establish brand image and are taking all possible measures to ensure a good first impression on social media. But when you are doing it too much, it can annoy your audience so much that it can lead to losing engagement and customers. Social media platforms have become critical for marketing. It is very useful to find potential customers and they amp

5 Steps to Take for Measuring ROI of Your Social Media Marketing

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Steps to Take for Measuring ROI of Your Social Media MarketingUma BhatWed, 02/13/2019 - 15:24 Companies are spending a big amount on their social media marketing. There are companies which spend quite a huge amount while there are companies that don’t put in a lot of their money on social media. According to an analysis conducted by The Content Factory, it was found that $4,000-$7,000 per month was the industry average.Irrespective of the amount spent on social media marketing, it is important to measure the benefits from spending the amount on social media marketing. This is referred to as ROI (Return On Investment).But most of the marketers struggle to validate the exact ROI from their social media expenditure. How much money is coming in due to the social media activities

11-Step Marketing Road Map For A Successful Business

Posted By shameel on Social Media

https://www.cloohawk.com - 11-Step Marketing Road Map For A Successful BusinessUma BhatFri, 02/01/2019 - 15:50 A marketing road map is a visual image where you arrange your marketing plans in a well-organized sequential manner so as to cover all the aspects of your marketing plan.  It is basically a set of steps that explain how to market your product in the market using different tools and techniques. It includes all such strategies that the company wishes too adopt to make its product the best seller in the market. It is a series of different marketing strategies put together in a logical order so that its is tied with all pieces of your marketing plan. Like how Brandon Andersen, Chief Strategist of Ceralytics says, “Marketing strategy will impact every piece of your business and it should be tied to e

4 SEO Benefits of Having Strong Social Media Presence for Businesses

Posted By shameel on Social Media

https://www.cloohawk.com - 4 SEO Benefits of Having Strong Social Media Presence for BusinessesUma BhatWed, 01/23/2019 - 16:53 Search Engine Optimization (SEO) is all about creating content which satisfies the search intent of people, and more often it is referred to as a marathon and not a sprint.  SEO is aimed at increasing site visibility by using organic methods. In recent times, it’s getting harder to maintain and grow business reputation, particularly in an age of digital marketing.  It becomes more and more important for brands to gain and sustain site visibility just by using organic search. SEO strategies that are genuine and trust worthy will add goodwill to your brand and ultimately add greater value and longevity to your website.Social media has come to the rescue of businesses that intend to

5 Biggest Struggles of Social Media Advertising

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Biggest Struggles of Social Media AdvertisingUma BhatTue, 01/15/2019 - 15:51 Are you simply posting on social media every single day expecting that your social media audience will see all your posts? Gone are those days of posting content and getting attention from your audience. There are millions of people on various social media platforms, and the number is increasing day by day. Now it’s about targeting the right audience for your product, build engagement with your target audience and eventually convert your audience into customers. And for this to happen, paid social media advertising strategy is the solution.What is social media advertising?Even though it sounds simple, many are confused as to what social media advertising really means. To make it clear, social media a

4 Tips on Social Media Calendar for a Handy Reminder of Your Content

Posted By shameel on Social Media

https://www.cloohawk.com - 4 Tips on Social Media Calendar for a Handy Reminder of Your ContentUma BhatThu, 01/03/2019 - 16:18 As a social media manager, you might find yourself drowning in a sea of social media channels, numerous tools to manage social media, ad campaigns and social media contests. It can be quiet overwhelming when you miss out on an important event and lost the opportunity to impress your audience on social media, since you did not have any relevant content to publish. It can also happen that many times you have published similar content back to back, like too many image posts or too many blog posts. This can emerge as a threat to your social media marketing since your audience can easily get bored of your content as it is not able to capture their interest. It is very important that y

4 Tools To Make Social The Front Runner For Customer Care

Posted By shameel on Social Media

https://www.cloohawk.com - 4 Tools To Make Social The Front Runner For Customer CareUma BhatMon, 12/17/2018 - 13:31 Don’t we see many people complain about a brand on social media? But do you see any response to it from the brand? Not often right? Not many brands are equipped enough to track the brand mentions and customer complaints on social media. And many other brands do not consider social media as a customer support channel. Social media has emerged and evolved as a result of two way communication. Social media has been increasingly used to market products and increase brand awareness. Creating a brand that can resolve customer complaints on social media is becoming the goal of many brands. Hence brands should include social customer care as a part of their social media marketing strategy.  Custome

7 Strategies To Stay Ahead Of The Competition On Social Media

Posted By shameel on Social Media

https://www.cloohawk.com - 7 Strategies To Stay Ahead Of The Competition On Social MediaUma BhatMon, 12/03/2018 - 12:48 In today’s digital age it’s important to know your competitors and their strategy to beat or out-perform your competitors. Social media marketing is your best tool to understand the strategies of your competition.Social media has occupied an essential position in the marketing strategy. With every single company resorting to social media for promoting their products and services, it has increased the competition on social media. Thousands and millions of posts are shared on social media and every brand is trying to outperform their competitors.Social media is changing the nature of competition, and it is no doubt the best channel for companies to promote their brands in addition to keep