Published Blogs Marketing

Facebook Ads Manager: The Ultimate, Start to Finish Guide

Posted By Linear on Marketing

https://lineardesign.com - If you’re looking to run any digital ads, there’s no way you can miss a quick course on Facebook Ads Manager. Facebook is by far the most popular digital advertising platform in the world. (And also the most widely used social media platform.) According to Statista, 94% of marketers advertise on Facebook. 94% [...]
The post Facebook Ads Manager: The Ultimate, Start to Finish Guide appeared first on Linear.

Landing Page Vs. Homepage: What’s The Difference?

Posted By Linear on Marketing

https://lineardesign.com - What’s the difference between a landing page and a homepage? That’s the topic of this guide — we’ll discuss some key differences, when to use each, and how to make these marketing assets as effective as possible. Let’s start with some definitions. What’s the Difference Between a Landing Page and a Homepage? Here are [...]
The post Landing Page Vs. Homepage: What’s The Difference? appeared first on Linear.

Chiropractic Marketing: Add 70K Per Month In New Patients

Posted By Linear on Marketing

https://lineardesign.com - I’ll be honest, the title of this post is a lie. The number is actually larger… but I thought you wouldn’t believe me. The title should be How to Add $100k Per Month in New Patients -- because that’s what we’ve done for our clients. Not once… https://www.youtube.com/watch?v=-pdQ7EqlcNw&feature=youtu.be ...but dozens of times in the [...]
The post Chiropractic Marketing: Add 70K Per Month In New Patients appeared first on Linear.

15 Google Ads Campaign Settings That Need Your Immediate Attention

Posted By Linear on Marketing

https://lineardesign.com - There are many Google Ads campaign settings and a lot of conflicting advice out there about how to set them up. Regardless of the high intent keywords you choose or superior ads you write, incorrect settings will limit your performance. Bad settings can mess you up. So I’m here to set the [...]
The post 15 Google Ads Campaign Settings That Need Your Immediate Attention appeared first on Linear.

Keyword Match Types: Supercharge Your Next Search Campaign

Posted By Linear on Marketing

https://lineardesign.com - If you’re running a search campaign, you’ll need to understand keyword match types. Keyword match types decide how similar a keyword must be to a user’s search term for an ad to show in the search results.  This article will help you understand and use keyword match types in a paid search strategy. What [...]
The post Keyword Match Types: Supercharge Your Next Search Campaign appeared first on Linear.

CRO Audit: Your 39-Point Guide for 2021

Posted By Linear on Marketing

https://lineardesign.com - Any business with a digital presence relies on website traffic to make sales, create leads, or grow subscriptions. That traffic is expensive. So it makes sense to ask, “where are the ‘cracks’? What’s causing potential customers to leave our site without converting?" A CRO audit (also known as a conversion audit) answers that question. [...]
The post CRO Audit: Your 39-Point Guide for 2021 appeared first on Linear.

Remarketing Lists for Search Ads (RLSA): The Tactical Guide

Posted By Linear on Marketing

https://lineardesign.com - RLSA (Remarketing Lists for Search Ads) are unique. Unlike most remarketing tactics that rely on display ads, RLSAs work on Google’s search network. This means users have to perform a search before they see RLSA ads. So you could say they’re a quasi-remarketing technique. Either way, they’re effective and easy to use. In this [...]
The post Remarketing Lists for Search Ads (RLSA): The Tactical Guide appeared first on Linear.

How to Get 1647% More Conversions With The Wedge Method [CRO Case Study]

Posted By Linear on Marketing

https://lineardesign.com - Today I’m going to show you how Linear used The Wedge Method to boost conversion rates (1647.03%) for a SaaS client trying to schedule more demos. Then, I’ll break down the process we used step-by-step, including a bonus example from another lead gen company that replicated this conversion optimization technique. Let’s jump in! The [...]
The post How to Get 1647% More Conversions With The Wedge Method [CRO Case Study] appeared first on Linear.

What’s a Micro Conversion? Definition & Guide (With Examples)

Posted By Linear on Marketing

https://lineardesign.com - What are micro conversions? Why are they important? How do you track them? Most importantly, how can you use micro conversions to guide people toward taking the end-goal action you want them to take (i.e., buying a product, starting a trial, getting a free consultation)? That’s what we’re talking about in this guide. First, [...]
The post What’s a Micro Conversion? Definition & Guide (With Examples) appeared first on Linear.

The Personal Trainers Guide to Outsourcing Without Losing Money

Posted By dansalcs on Marketing

https://www.mypersonaltrainerwebsite.com - As a personal trainer, it’s easy to feel overwhelmed. You got into the fitness industry to help people feel fitter. To show them how to get stronger. To live healthier lives. ​But as soon as you start, it’s obvious that there’s more to running a fitness business than just supporting your clients. Suddenly, you need to be an expert - not just in health and fitness, but be able to answer questions about nutrition, hormones, and psychology. Understandably, this i [...]