Twitter is crowded.
As of Q2 2017, the micro blogging platform averaged 328 million monthly active users. That’s about four times the population of Germany. Or 8x the population of Argentina. Or 32x the population of Portugal.
See the point? Not everyone on Twitter is interested in you and your products.
So, how do businesses effectively segment their audience; and reach out and market their products to the right person on Twitter?
As major social media and video platforms like Facebook and Google’s YouTube ramp up politically motivated censorship, an increasing number of users are looking for more flexible alternatives.
Like many big companies in the past, Facebook and Google have fallen into stagnation and are fast becoming the grumpy internet nannies they promised they would never become. Obsessed with a political agenda, both are tumbling out of favour with a youthful user base who are unafraid of diversity and debate.
As advertisers fall away from Twitter and active users decline on Facebook, the stage is set for change. Add to that the millions of viewers following conservative voices on YouTube - which is fast de-monetising their streams - and you have a fantastic environment for competition.
Rather than letting your social media accounts go inactive (which is terrible in terms of drawing new customers), simplify the process to make social media work for you and your schedule.
Skip the typical "social media tool" roundup posts, and use this list of the best social media tools to scale your marketing, paired with CEO predictions.
Over the last few years, social media has transformed from merely a business add-on, to a necessity.
If you aren’t already using social as part of your lead generation strategy, it’s definitely time to start.
Similarly, if you are using social but don’t seem to be getting anywhere — this post is going to help you achieve results.
Here are seven of the most important principles to understand if you want to start generating serious sales leads through social media.
Twitter can be a great way to distribute content to engaged followers. We can keep in touch with readers, potential customers and drive traffic to our websites.
The challenge here is how to get more followers?
Here 30 experts share their best strategies.
It doesn’t matter if you are a well-established marketer or a budding entrepreneur – with the help of Twitter, you can certainly generate more leads in less time. In today’s competitive world, platforms like Twitter or Instagram are considered the most powerful marketing weapon for any brand.
If you own a small business and would like to gain more prospective leads, then you should definitely level-up your Twitter marketing game. With more than 300 million active monthly users, it will give you an unmatched access to create your brand awareness on social media.
There’s nothing to worry about if you haven’t participated in a Twitter chat before.
By following these thoughtful suggestions, you would be a pro at Twitter chat in no time.
A few months ago, WeekHack had 1,000 Instagram followers.
In less than 8 months, we’ve grown to 54,000 followers.
But growing our page and engaging with my followers would be impossible without automation. I can’t imagine doing it manually.
Let me ask you a question…
Do you want to manage your Instagram account more efficiently?
Wondering which Instagram tools and apps will help you to stand out and be more effective?
I guess so…
Here's the list with 14 Unseen Instagram tools we've used to grow our audience.
SnapChat proves to be a very effective content distribution channel for brands who wish to establish a presence in social media. It’s time for the million dollar question…
So how Does SnapChat Make Money?
Just like other social media platforms like Twitter, Facebook, and Instagram, SnapChat is profiting off of advertisements. But thanks to its unique features, the company is making a killing.
Social media has helped change many industries for the better. One sector that has had the most impact in recent years is the health industry. Social media along with the Internet has revolutionized the way people find and view Health Care information. Patients no longer have to wait over the phone or in medical practices to get the information they seek. With a click of a button, they can now connect with other patients with similar medical conditions from anywhere in the world. Thanks to mobile devices this can all be done from the palm of your hand.
Check out this infographic from Canadian Pharmacy King on further statistics and tips on how social media can progressively improve health care outcomes and make this industry a better one for everyone.
If you’re an experienced blogger, you may find yourself focusing so much on Facebook, Pinterest and Instagram that you believe Twitter is dead.
If you are a new blogger, you may be overwhelmed by too much social media and put Twitter at the bottom. I believe both ideas are a mistake.
Personally, I have let Twitter fall by the wayside for the last year, but now I’m much more interested in better Twitter engagement this year for several reasons.
Blog2Social is a WordPress plugin. You may already use tools such as HootSuite or IFTTT, but Blog2Social further automates the process by interacting with your WordPress blog to automatically cross promote for you in the background.